search academy credentials
DESCRIPTION
This is a brief introduction to our company, Search AcademyTRANSCRIPT
The Search Academy
In t roduct ion
- Mat thew Col l is
© T H E S E A R C H A C A D E M Y 2 0 0 9
A Centre of Excellence in Helping Companies Get Found on The Internet
Founded Australia, August 2008
Mission to get 100% independent search knowledge to advertisers in the most productive and economic fashion
Experience across multiple regions, languages, currencies, vertical markets, and campaign goals
Integrated SEO / PPC / Social strategy and implementation
Consultancy service providing experts directly within your marketing team
The Search Academy
Finance
Classifieds
Retail
Travel
Technology / Entertainment
Agencies
Companies we have helped
We ONLY focus on Search Marketing – we do not pretend or try to be an expert in other fields.
“Search Marketing” includes PPC, SEO, Social Media plus any traffic that comes through the Search Engine Results Page (SERP)
PLUS, any products sold by Search Engines, e.g. Content Network, Placement Targeting, Yahoo RAIS, Premium Placement
PLUS, any integration strategies with other media, e.g. TVC, Radio, Print, Display Media, and Social Media
We collaborate with leading experts in other fields to bring our clients best-of-breed, fully-integrated experience
Australia and New Zealand–based campaigns targeting global users
What We Do
Problem – results good over 12 months, but want independent, objective view of their campaign
Solution – The Search Academy conduct a campaign audit, and implementation of various optimisations
Results – 78% lower CPC, 70% more clicks, led to additional $2 MILLION revenue that quarter
PPC Case Study - Airline
SEO Case Study - Finance
Case Study: yourmortgage.com.au
An SEO audit and project plan was implemented which identified some high volume keywords which yourmortgage successfully targeted.
Results:• Doubling of traffic within 3 months• Rank #1 for “mortgages”• Rank #1 for “home loan calculator”
SEO Case Study – screen shot
Building or development of PPC campaigns
Ongoing management of PPC campaigns
SEO audits, keyword research, recommendations, strategy, link-building, blogs, sitemaps, content guidelines, site restructures
PPC / SEO activity and performance reports
PPC / SEO forecasting and strategy
Consultant activities
Low risk – you retain IP within your business. No full-time employment management and you save on HR overheads
100% independent – you are given clear, unbiased recommendations on technology, media budgets, and search engine products right for your business
Efficient – you receive best practice developed from multiple campaigns and business environments
Transparent – you work direct with your search consultant and receive monthly activity statements
Flexible – you have the choice to vary your resource levels, paying only for what you need
Quality assured – your project is supervised by a senior team member at Search Academy
Strong Performance – you receive regular analysis, insights, and recommendations
Integrated – with your team, business goals, media agencies, search engines or other 3 rd parties
Benefits
