sem, search engine marketing course at freelancers academy

Search Engine Marketing Programs

@ Freelancers Academy

www.freelancersacademy.com

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Google made around $16 million last quarter. 99 percent of that

was from search. www.freelancersacademy.com

Search Engine Marketing is an integral part of online advertising

today.


How does it score as a career choice ?


Where else would you get 'live, as-it-happens' insight on market

response to a brand.


Where else is there a bewildering gap in demand and

supply


Isn't ALL advertising headed towards a contextual, dynamic

pricing based environment

Why not 'live' this right now by becoming a SEM specialist


Fifteen years back, the world started outsourcing software service to India.

Seven year back, it was BPO.

Today, the world outsources SEM to India. Look at the client list of

some specialist agencies in India.


Basic Skills required

• Strong in numerical and verbal These are the 'Math' and the 'English' section in the typical aptitude tests. Verbal because one needs to constantly think of the words which represent the intent of the consumer.Numeric because one would needs to constantly evaluate the ROI of potential alternatives.Bidding is the name of the game.

• Marketing bent of mind You would be given a target audience and then its your job to find out the kind of sites he would visit, the search terms he would use, etc….Basically what a person does online.


Advanced Usage of Office tools, most importantly Excel you would need to pull meaningful trends out of various sets of data that can be used to construct reports for internal teams or external clients.

Any MBA degree (better if it has a marketing slant to it) can be a good leverage here. Not just marketing, anything to do with human psychology also for example would be a good fit.

Basic skills required


At the end of the day, you are accountable for the profits

of your campaign.

So that 'owning up' and the 'buck stops with me' spirit has to be there.


Salaries

• 1.5 to 2 lacs per annum to start off with

• Can rise to 5 to 8 lacs per annum after 3-4 years of experience.


For the MBA aspirants

• If you are looking to get experience before pursuing a MBA (Marketing) kind of degree, a SEM profile job is ideal. Where else would you get real-time feedback on how brands respond to marketing tactics. And you can make changes and see the results for yourself !

• In fact, you may decide not doing a MBA degree at all


Our programs for SEM


Basic programs for Students and Working Professionals – Some of things we will cover

•Allocating costs between Search, contextual and Placement targeting.

•Effective selection and qualification of keywords (Popularity, Specificity, BroadWords)

•Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging and Innovations in messaging)

•Advanced Targeting techniques.

• Elements of Quality Score and how they are interconnected.

•A walk-through of the main non-Google search engine alternatives : Yahoo, Bing, Baidu


Advanced programs for working professionals – Some of the things we will cover

• Advanced campaign optimization techniques to increase the CTRs & maximize the ROI.

• Non-traditional methods : Audio, Mobile, Video and Print, Radio, TV

• How to Sync Adwords and Analytics• Creating E-com Goals and Funnels to analyze the

campaigns • A detailed walk-through of the major non-Google

search engines.


Do you belong to one of the below ? You need to get into SEM then !

• Traditional marketing folks - If you want to be feared among your brethen and be more 'useful' to your employer

• Graduates who want to do a post-graduate in a marketing stream : Get into SEM and get valuable pre-MBA experience.

• Graduates across streams who want to get into the rapidly growing digital space.


Some of the topics that would be covered


Freelancers Academy‘Learn with us and then

remove the L ’

programs in Web(Instructor-led and Online)www.freelancersacademy.comMumbai office – 022 65369888

Mobile - 9819607019


We cover all the aspects of Digital Marketing and Mobile app. Development (Instructor –led and online)

http://www.freelancersacademy.com/

sem, search engine marketing course at freelancers academy

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search terms

aspects of digital marketing

online programs

advanced programs

traditional marketing

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