marketing automation for freelancers

Your Topic Heading

Marketing Automation

For Freelancers@joeforhope

Read the room:Whats the #1 reason people dont succeed as freelancers?*

Subtitle:How to Avoid an Existential Crisis as a Freelancer

Tweet your #existentialcrisis pic to @joeforhope

Quick intro:Joe HafnerMarketing Automation expert: Im a sort of digital watch-builder, helping companies design and mesh the gears that keep operations running.*

Joe Hafner, by the numbers25316/2014/16/18


Quick intro:Joe HafnerMarketing Automation expert: Im a sort of digital watch-builder, helping companies design and mesh the gears that keep operations running.*

Joe HafnerIronmanUltrarunner5-minute talk


Done some hard things in my lifeIronman, Ultrarunning, Living in NicaraguaUsed to giving speeches of 45 minutes or moreTrying put together a 5 minute presentation on Marketing Automation nearly caused me to have an existential crisis.*

Goals for TodayThree principles for success in freelancing

Share some tools to help grow your business

Not have an existential crisis

Happy Freelancers

Guest appearances from Philosoraptor, Einstein, and Michael ScottNext Slide: Principle #1 Busyness is laziness*

Busyness is LazinessExistential Crisis check:

Most beginning freelancers undervalue themselves and overvalue their work.

Your freelance business is a means to an end in your life.For most of us, the juice is worth the squeeze.Freedom, interesting projects.*

Busyness is LazinessEstablish work-life boundaries

Practice relentless productivity

Learn to value your time enough to establish work-life boundaries.Practice relentless productivity.*

Busyness is LazinessGetting started: use NPS survey

Tool suggestion: SurveyMonkey

Use surveys to solicit feedback from your clients about the value of your service to them.Next slide: Principle #2 Process Determines Outcomes*

Busyness is LazinessYour work product is a means to an end for your clients.

Be relentless about quantifying the value of your work.

It is quantifiable in its value, it is replaceable, and it is distinct from you.Get off the emotional rollercoaster. You are not your work product.*

Process Determines Outcomes

Corollary, how crazy is it to do something different every time and expect any kind of result?*

Process Determines OutcomesExistential Crisis check:

Does a crazy person know they are crazy?

Lets Talk Marketing: Raise your hand if you have a consistent, predictable marketing and sales process.How long have you been doing the same marketing and sales activities while expecting different results? *

Process Determines OutcomesEverything has a process

Learn your creative process, your sales process, your marketing process. Break it down into steps and figure out where you can improve.

Process extends beyond the obvious computery things*

Process Determines OutcomesExample: Creative processClient describes needs (standardize intake)Brainstorm ideas (idea capture)Vet ideas (voting? Force rank? Market input?)Produce three drafts Narrow to one draftFinal edits and delivery

Process Determines OutcomesTool suggestions:

http://methodologee.com/Draw.io

Next Slide: Principle #3 Grow Value by Giving Up*

Grow Value by Giving UpExistential Crisis check:

You cannot accomplish work beyond the point of your incompetence.

Many of you left a job at least in part due to the incompetence of a boss or coworker, or both.So how do you leverage incompetence?Automation*

Grow Value by Giving UpAnything that can be automated, will be. Anything that cannot be automated, will increase in value.

Examples:Self-driving carsAmazon automated warehouse fulfillment robots (and drone delivery)Chatbots, i.e. AlexaRaise your hand if youve ever spoken to your phone or Alexa. Raise your hand if youve ever used Twitter to contact customer service at a large company. One word, Bots.*

Grow Value by Giving UpBill your client for your production, not your inefficiencies.

Make time to work on your business.

What are you currently doing that can be automated? What are your areas of inefficiency or incompetency?

If you are billing your client for any of those things, they will eventually replace you with a robot. Hows that for an existential crisis?

*

Grow Value by Giving UpAutomate processes

Tool suggestions: HubSpot

ZapierUse Zapier. It is amazing.

Whether you use Email marketing, Social Media Marketing, PPC, Content Marketing or Event Marketing, much of it can be automated*

Wrap Up

Relentlessly quantify the value of your workControl your process to control your outcomesAutomate your inefficiencies

Avoid existential crisis

One Last Thing

You are the captain of your ship.

Invest in your mindset, attitude, and network.

*

Joe Hafner

[email protected]@joeforhope

Read the room:Whats the #1 reason people dont succeed as freelancers?*

Read the room:Whats the #1 reason people dont succeed as freelancers?*Quick intro:Joe HafnerMarketing Automation expert: Im a sort of digital watch-builder, helping companies design and mesh the gears that keep operations running.*Quick intro:Joe HafnerMarketing Automation expert: Im a sort of digital watch-builder, helping companies design and mesh the gears that keep operations running.*Done some hard things in my lifeIronman, Ultrarunning, Living in NicaraguaUsed to giving speeches of 45 minutes or moreTrying put together a 5 minute presentation on Marketing Automation nearly caused me to have an existential crisis.*Guest appearances from Philosoraptor, Einstein, and Michael ScottNext Slide: Principle #1 Busyness is laziness*Your freelance business is a means to an end in your life.For most of us, the juice is worth the squeeze.Freedom, interesting projects.*Learn to value your time enough to establish work-life boundaries.Practice relentless productivity.*Use surveys to solicit feedback from your clients about the value of your service to them.Next slide: Principle #2 Process Determines Outcomes*It is quantifiable in its value, it is replaceable, and it is distinct from you.Get off the emotional rollercoaster. You are not your work product.*Corollary, how crazy is it to do something different every time and expect any kind of result?*Lets Talk Marketing: Raise your hand if you have a consistent, predictable marketing and sales process.How long have you been doing the same marketing and sales activities while expecting different results? *Process extends beyond the obvious computery things*Next Slide: Principle #3 Grow Value by Giving Up*Many of you left a job at least in part due to the incompetence of a boss or coworker, or both.So how do you leverage incompetence?Automation*Examples:Self-driving carsAmazon automated warehouse fulfillment robots (and drone delivery)Chatbots, i.e. AlexaRaise your hand if youve ever spoken to your phone or Alexa. Raise your hand if youve ever used Twitter to contact customer service at a large company. One word, Bots.*What are you currently doing that can be automated? What are your areas of inefficiency or incompetency?

If you are billing your client for any of those things, they will eventually replace you with a robot. Hows that for an existential crisis?

*Whether you use Email marketing, Social Media Marketing, PPC, Content Marketing or Event Marketing, much of it can be automated*

*Read the room:Whats the #1 reason people dont succeed as freelancers?*