Pricing and Marketing for Freelancers:

How-to?

@brianhogg

About Me

Time-Basedstop doing the work so fast...

Hourly(a.k.a. logging the 23 minute meeting

and commodity-based pricing)

Going Backwards

•current employee salary divided by 1000 hours (overhead of marketing)

•multiply by lots

•divide by π

Daily(move to the UK)

Weeklyyou == product

Fixed Price(can we just add this one simple thing?)

Value-basedROI

Retainerssmart-guy-with-root-access

Competing on Price

function call_with_client( rate ) { return rate--; }

Marketing(you’re not a “ruby developer”)

Clients“I just need a website”

Find People to Help

hard-selling not required

Testimonialswrite them yourself

Being a sub-contractor

sort-of an employee?

Networking Events and Conferences

they’re fun, and you can expense them...

Burnout

Incorporation vs Sole Proprietor

Q&A@brianhogg

brianhogg.com