Your Internet Marketing Toolkit

Find & Use the Tools That Are Right For You

Aliza Sherman

There are tools

Web 2.0Web 2.0ToolsTools

And there are toolsblogs blogs blogs blogs

microblogmicroblogs s

microblogmicroblogs s

podcasts podcasts podcasts podcasts

videocasts videocasts videocasts videocasts

photo photo sharingsharingphoto photo

sharingsharing

video video sharingsharingvideo video

sharingsharingcontent content ratingrating

content content ratingrating

bookmark bookmark sharingsharing

bookmark bookmark sharingsharing

virtual virtual worldsworldsvirtual virtual worldsworlds

RSS feedsRSS feedsRSS feedsRSS feeds

social social networksnetworks

social social networksnetworks

wikiswikiswikiswikis

Your (old) toolkit

socialsocialportfolioportfolio

s s

socialsocialportfolioportfolio

s s

Your new toolkit

socialsocialresume resume socialsocial

resume resume blogs blogs blogs blogs

microblomicroblogsgs

microblomicroblogsgs

socialsocialnetworknetwork

s s

socialsocialnetworknetwork

s s

sitesitesitesite enewenewss

enewenewss

CreativeCreativeFreelancingFreelancing

PersonPerson

CreativeCreativeFreelancingFreelancing

PersonPerson

Huh?!

Argh!!

1. Build your brand

5 Ways to Build Your Brand

1. Establish a brand personality.2. Be consistent.3. Know your audience.4. Share good information.5. Make connections.

2. Increase business inquiries

5 Ways to Increase Inquiries

1. Be clear about what you offer.2. Provide gateways to YOU. 3. Give strategic contact points.4. Respond promptly.5. Do good work.

3. Pick the right tools

5 Ways to Pick Your Tools

1. Start with three.2. Avoid the hype. 3. Get recommendations.4. Go for free first. 5. Pay for what works.

Your Toolkit Triad

socialsocialportfolio portfolio

socialsocialportfolio portfolio

blog or blog or microblomicroblo

g g

blog or blog or microblomicroblo

g g socialsocial

networknetworksocialsocial

networknetwork

Your Toolkit Triad

socialsocialportfolio portfolio

socialsocialportfolio portfolio

Coroflot

Behanced

design:related

Social Networks

socialsocialnetworknetworksocialsocial

networknetwork

Facebook pages vs. profiles

Facebook pages vs. profiles

flickr portfolios

social network groups

Blogs & Microblogs

blog or blog or microblomicroblo

g g

blog or blog or microblomicroblo

g g

blog portfolios

microblog as portfolio

microblog as gateway

5 Ways to Manage Your Presence

1. Focus on your objectives.2. Don’t spread yourself too thin. 3. Integrate everything.4. Develop a system. 5. Find an assistant.

RSS: Integrate

15 Minutes a Day

15 minutes - Check for messages15 minutes - Scan conversations15 minutes - Share value

Manage: hootsuite

Manage: seesmic

Manage: tweetdeck

Manage: Mobile

Manage: hellotxt & ping.fm

Avoid overload

Don’t get lost

Network: Conversations

Measure

Hurray!!

• @alizasherman on Twitter

• facebook.com/alizapilarsherman

• linkedin.com/in/alizasherman

• www.conversify.net

• aliza@conversify.net

Aliza Sherman

Photo from Wired.com