marketing plan for freelancers
TRANSCRIPT
Create focus and simplify your marketing efforts with a marketing plan for your translation business
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 1
Link to electronic copy of marketing plan: http://marketingtipsfortranslators.com/lexd
Who am I?
• EN-SV freelance translator for 13 years
• Professional and educational background in marketing
• Passionate about sharing what I have learned - trainer, presenter, mentor, author, coach, podcaster
• Started presenting on marketing plans for freelance translators since 2010
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 2
Benefits of having a marketing plan
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 3
Prevents waste of time
Brings focus on your target market
Gives direction for your efforts
Creates new leads and networking opportunities
Produces more clients and more money
Measures your progress
Steps
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 4
Analyze
Plan
Implement
Analyze
Current situation - Services
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What services do you offer right
now?
How are they priced and how
are they different from each other?
Additional services to better
meet client needs?
Current situation - Specialization
What is your expertise?
In what areas is there a strong demand for your services?
What do you WANT to work with?
How can you improve your expertise?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 7
Current situation - Clients
Industry
Size and
nature
Location
Needs
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 8
Several client groups?Focus on mostlucrative
Current situation - Competitors
Top 5Compare to
your business
Messaging and
positioningServices
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 9
Current situation – How are you unique?
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What do you want to achieve (vision)?
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A vision is about creating a short statement that will guide you over the next 3 to 5
years. It should be specific enough to say something about what you will do and
equally what you will not do.
4 Basic ways to grow your business
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1. Raise prices
2. Find new clients
3. Sell more to existing clients
4. Diversify
Target Market
Industry?
Location?
Size?
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Target Customer
Role/position?
Demographics?
Problems?
How can you help?
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Goals
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Deciding on marketing tactics
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• What worked last year and what did not work?
• What will you do next year?
• Where will you market these services?
• What methods will you use?
Marketing Activities
Website and other inbound marketing
Networking online and offline
Recommendations and referrals
Research potential clients and markets
Direct contact (email, phone, letters…)
Develop marketing material
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Budget
• How much money?
• Does budget fit tactics?
• Are there alternatives?
• How much time do you have?
• Annual and monthly budget?
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 18
Marketing calendar
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Tracking and following up
• Finances/income
• How many customers?
• Online presence
• Follow up on clients, prospects and goals
• Where did you hear about me?
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Conclusion
Developing a marketing plan is nothing more than setting goals and making a to-do list to get you there. The most important thing is to follow
it, to set up goals, and go back to see if the marketing is working. If the plan is not working,
change it and adapt to new circumstances.
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 21
Template
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 22
http://marketingtipsfortranslators.com/lexd
QuestionsEmail: [email protected]
Website: www.marketingtipsfortranslators.com
Tess Whitty
@Tesstranslates
Tess Whitty
Marketing Tips for Translators
© Tess Whitty - Marketing Tips for Translators 2015 @Tesstranslates #ata56 23