www.perezsimons.com

Perez-Simons Content SolutionsYour Guides to Online Success!

Located in the Greensboro Triad Area

Search Engine Marketing

GOAL:

To Increase Traffic to Your Site Through:

Direct Traffic Search Engines

Social Media

www.perezsimons.com

Direct Traffic:

Bring direct traffic to your website by including your URL on:

-Your email signature- Your outgoing voicemail message

-Stationary / Letterhead -Brochures

-Classified Ads -Business Cards -Yellow Pages

www.perezsimons.com

• The number of keywords on the site’s body / titles /descriptions, etc.

• The age of the domain (the older the better)

• The number of incoming links to that particular site

• The number of social bookmarks a site has (bookmarks such as Delicious and Digg)

• How recent the content on the site is (which is why blogs are so important, because they are updated often)

• How engaging the site is: how many videos, slideshows, and images a site has

Search Engines Index Websites Taking into Consideration:

www.perezsimons.com

• On-Page Optimization

• Off-Page Optimization

www.perezsimons.com

Search Engine Optimization (SEO)has two main elements:

Step 1: Keyword Research

Step 2: Keyword Inclusion

Step 3: Title Tags

Step 4: Description Tags

Step 5:    Headings

Step 6:   Anchor Text Optimization

Step 7:  URLs / File Names

Step 8:    Image Optimization

The Elements of On-Page Optimization are:

www.perezsimons.com

www.perezsimons.com

Incoming Links: The higher the number of relevant sites linking to your site, the better your position will be on search-engine results.

Article Marketing: Article marketing is a great way to get links and draw potential buyers to your website.

Directory Submissions: A great strategy for building links. Search engines prefer to list websites from directories since directories are reviewed and managed by humans.

The Main Elements of Off-Page Optimization are:

• Social Bookmarks such as Delicious and Digg

• Social Networking Sites such as Linkedin and Facebook

• Content Sharing Sites such as HubPages and Squidoo

www.perezsimons.com

Traffic from Social Media:

Social Networking Sites

-Build the network-Join groups to find members that could be potential clients

http://www.linkedin.com/http://www.facebook.com/http://www.myspace.com

http://www.othersonline.com/http://www.mybloglog.com

http://www.orkut.com/http://www.meetup.com/

www.perezsimons.com

Create and post content on content sharing sites to bring more traffic to your site and increase the chances of people finding you.

www.perezsimons.com

Content Sharing Sites

Social Bookmarks

Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.

Some people no longer use search engines to search for information; instead, they search social bookmark sites to find sites people have already bookmarked.

It is very important for a site to be bookmarked, for SEO purposes; it means the site is popular and search engines like that.

With article marketing, you can increase the traffic to your site, and you’ll be getting important links as well; article marketing is another great way to educate potential clients about your business and makes you look like an expert in your field.

Article Marketing

www.perezsimons.com

Perez-Simons Content SolutionsYour Guides to Online Success!

Located in the Greensboro Triad Area

Search Engine Marketing