search engine optimization - where to put your money
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WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
Free traffic, you don’t pay per click
Modify the content with specific keywords to increase traffic.
Highest ROI than any other marketing medium
Modify the HTML code to make it Search Engine friendly
Organic listings are perceived by users to be non-biased
Helps in creating an online brand
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
1.1. DiscoveryDiscovery(people, competition, and search engines)(people, competition, and search engines)
2.2. SkillsSkills(identify internal resources and gaps. Find the most (identify internal resources and gaps. Find the most competitive keywords for your business) competitive keywords for your business)
3.3. MaintenanceMaintenance(monitor and adapt) (monitor and adapt)
4.4. StrategyStrategy(opportunities, objectives)(opportunities, objectives)
5.5. EExecutionxecution(tools, integration, policies, and process)(tools, integration, policies, and process)
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
Organic Listings
:SEO
Paid Listings:
PPC
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
Search Engines Facts:
Internet users prefer organic listings (74%
Google.com & 61,5% Yahoo.com)
Internet users just trust Google, which means that
being listed in google’s 1st page becomes
synonymous with quality of your brand. Lack of such
listings just means that you don’t worth being there.
As simple as that.
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
Page Ranking
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
How do you improve your visibility?
Directory submission to Search Engines
Article submission
Links from online Press Releases & Blogs, RSS Feeds
Viral videos
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
o PR 2.0 PR 2.0 BrianSolis.comBrianSolis.com
o Social Media Today Social Media Today socialmediatoday.comsocialmediatoday.com
o Social Media Trader Social Media Trader socialmediatrader.comsocialmediatrader.com
o Web Strategy by Jeremiah Web Strategy by Jeremiah web-strategist.com/blogweb-strategist.com/blog
o Online Marketing Blog Online Marketing Blog toprankblog.comtoprankblog.com
o Groundswell Blog Groundswell Blog blogs.forrester.com/groundswelblogs.forrester.com/groundswelll
o Chris Brogan Chris Brogan chrisbrogan.comchrisbrogan.com
o MicropersuasionMicropersuasion micropersuasion.commicropersuasion.com
o Six Pixels of Separation Six Pixels of Separation twistimage.com/blogtwistimage.com/blog
o PR Squared PR Squared pr-squared.compr-squared.com
REFERENCESREFERENCES
WWW.OPENGLOBALMARKETING.COM 1-410-505-5551
Search Engine OptimizationDirect MailNewslettersCopywritingViral MarketingSocial Media E-Commerce Web DesignPay Per ClickDirectory ListingAnalytics TrackingFundraisingBusiness Strategy
Juan Munoz Open Global Marketing5405 Tuckerman Lane Suite #231
Rockville Maryland 20852Phone: 410-505-5551 [email protected]