User Behaviours on Search Engines

How do we use search engines ?

• Finishes the search on first page

• Query Refinements

• Change the keywords

• Moving to another search engine

Query Refinements

• Search

• Narrow

• Search

• Narrow

• Search

• Narrow

• Search

• ...

How many results do they review ?

Eyetracking

When do they change search engine?

If user cannot find at the first search

First result =? Top company on field