search optimization tactics 2015
TRANSCRIPT
THINK SMART.ACT BOLD.
CREATESTRATEGIES
AUDITS
CONSUMER RESEARCH
PERSONA DEVELOPMENT
POSITIONING
CHANNEL PLANNING
STRATEGIC PLANS
SALES PROCESS MAPPING
MESSAGE DEVELOPMENT
REACHPROSPECTS
SEARCH OPTIMIZATION
PPC / ADVERTISING
CONTENT MARKETING
SOCIAL MEDIA
E-MAIL MARKETING
MARKETING AUTOMATION
DIRECT MAIL
PUBLIC RELATIONS
CONVERTLEADS
WEB DESIGN
MOBILE APPS
INTERACTIVE EXPERIENCES
WEB APPS / TOOLS
VIDEO
MOTION GRAPHICS
MICROSITES
A/B TESTING
CLOSESALES
E-COMMERCE
PRODUCT CONFIGURATORS
ONLINE ESTIMATORS
PRESENTATIONS
SALES COLLATERAL
AUGMENTED REALITY
ONLINE PROPOSALS
CRM
NO MATTER YOUR BUSINESS, OPPORTUNITY EXISTS
70!“Cleveland Architects”
6,600!“Indestructible Dog Toy”
500!“Cleveland CPA”
2,900!“Rupture Disc”
1,900!“Homemade Ice
Cream Maker”
4,400!“Cleveland Restaurants”
Recognition WinsPeople will pick a recognized name if it is the !third result down over one they don't recognize.
So, How Does Your Site Earn Google Cash?
relevance
value to searcher
experience
Is this what I was looking for?
Is this useful or entertaining?
Was the site easy to use?
user device location phrasingLogged in or not Computer, Phone, Slate They know where you are Hummingbird
RELEVANCY CHANGES WITH MANY FACTORS
What Keyword Is Right?
most valuable keywords are determined from…
keywords !specifically for quality traffic
keywords specific!to your product !
or service
keywords used !from related! searches
keywords that !have high clicks !
and low costs
all possible!related!
keywords
USABILITY MATTERSIt IS Not Just For ConversionHighly usable sites get more inbound links, !less bounces, and more repeat visits.
Great SEO Happens In The Middle
Targeting a keyword phrase that will capture valuable visits
So unique and enjoyable at least 1/10 people who see it will
try to share it
Relevant to your !audience, location !
and business
GOOD CONTENT VS. BAD CONTENT
VS.
BLOCKED SITEEMPTY SOCIAL MEDIA
VISITOR LET DOWN HIGHER AD COST
INBOUND LINKSSOCIAL SHARESVISTIOR TRUSTCONVERSION
Google Updates Constantly
The Quality Update May 3rd, 2015
Mobile Update AKA "Mobilegeddon”April 22nd, 2015
Unknown UpdateFebruary 4, 2015
Google is constantly updating their algorithm. Some times major updates and recently moving to smaller faster updates.
Black Hat Techniques
Spamming Words
Bad Content
Volume Links
Malice
Titles, pages, keywords, links A thousand links is not the answer
Hidden text, duplicate content, etc.Volume rather than value
WHAT TO AVOID
ToolsGoogle Analytics
http://www.google.com/analyticsWEBMASTER TOOLS
http://google.com/webmasters
SEO BOOK TOOLShttp://tools.seobook.com
RAVEN TOOLShttp://raventools.com
KEYWORD ESTIMATORhttp://adwords.google.com/o/KeywordTool
Key Takeaways For 2014
Integrate other marketing
Channels
Create value &relevancy
Get on social media
Build a great site
Optimize for mobile
Starting in October
MARKETING BOOTCAMPS
Monthly six hour boot camps going in-depth to educate. OCTOBER
Strategic Planning $ 800
NOVEMBER
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