searchcon 2016 | black hat tools for white hat seo with jim kreinbrink, cade lee and garret acott
TRANSCRIPT
Black Hat tools for White Hat SEO
Intro to Blackhat
• Penalizing your opponents• Automation• Penalties
Whitehat? REALLY?
Guest postingLink baitingAbnormal / unnatural focus on EDU/GOVBroken link buildingViral/memeBulk emailing link removal requests
Ethics
• Working to make it happen (Garret)• Fundamental vs Technical (Cade)
Black hat parts of white hat seo
• WMT shows you are an SEO• You are manipulating results with 1400 word articles• Cast aspersions on your industry• “Questions to ask before hiring an SEO”• Analytics Is a must have- Must see bounce rate, engagement•Garret has site with 1% bounce rate
Black hat parts of white hat seo
Blackhat Processes
• Keyword Research• Spinning articles• Outreach research• Link verification• Getting things indexed
Intro to Blackhat
• Penalizing your opponents• Automation• Penalties
Whitehat Processes
• Persona Research• Keyword Research•Check Rankings*• Content Creation• Outreach research• Performance*
•Architecture / Easy navigation*•Conversion optimization*•Disavow links
•*both black and whitehat
Keyword Research
Check Rankings: Proxies
Content Creation• Kontent Machine• Article Builder• Best Spinner
• *both black and whitehat do this
Content Creation
Content Creation
Outreach research
Outreach research
Outreach research
Outreach research
Disavow Links
• Scrapeboxto check DA,indexation
Reporting Metrics: Scrapebox
Scrapebox:Broken Link Building
• Broken linkchecker
Get an “in” for link building
• Broken link• Malware
Local: Find citations
• It's also great for local seo by finding competitors citation sources (input their NAP as keywords -competitorsite.com)
Link Building
Link Building
Link Building
Local: Find citations
Scrapebox
Find relevant blogs, forums, tumblrs, etc.
Blackhat ToolsScrapeboxSEO presserMicroniche finderImage grabberBest spinnerUlitmate demonBlackhattools.comGsa rankerGscraperTraffic Booster Pro V3Rankwyz
Hacking is short-term
SERPs are longterm
Resources
https://www.searchenginejournal.com/using-black-hat-tools-white-hat-purposes/68455/
http://www.pushon.co.uk/blog/top-5-white-hat-and-black-hat-search-optimisation-techniques/
http://backlinko.com/white-hat-seo
https://moz.com/blog/white-hat-seo-it-fing-works-12421
http://www.linkresearchtools.com/case-studies/scrapebox-seo-workflows/
http://www.elephate.co/guide-white-hat-seo-scrapebox/
https://www.quicksprout.com/the-advanced-guide-to-link-building-chapter-8/