searchlondon tips for 2012
TRANSCRIPT
Monday 29th & Tuesday 30th October at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/
Faster autocomplete.
[launch codename “Snappy Suggest”, project codename “Suggest”]
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
@CraigBradford
1 - Authorship
Agent Rank Patent
August 2005
July 2009
May 2011
August 2011
Google Authorship
“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.”
– Othar Hansson (Google Authorship Project)
Distilled Blog Post Distilled Profile
G+ Profile
Rel=“author”
Rel=Contributor-to
Rel=“me”
<a href=" https://plus.google.com/12345678901235" rel="author”> Craig Bradford</a>
2 - Rich Snippets
http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
Rich Snippets ≠ Reviews
@CraigBradford
http://seogadget.com/review-snippet-over-saturation-in-google-search-results/
http://www.seomoz.org/blog/schema-examples
3 - Tables
<dl> <dt>Coffee</dt> <dd>Black hot drink</dd> <dt>Milk</dt> <dd>White cold drink</dd></dl>
4 - Video
http://www.distilled.net/training/video-marketing-guide/
@CraigBradford
@CraigBradford
50,000 Product Videos
@CraigBradford
@CraigBradford
Pick your battles wisely…
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo
@CraigBradford
Video sitemaps
@CraigBradford
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472
http://schema.org/VideoObject
5 – Create filter bubbles
What if I told you
It’s all about Google Plus
“It will be very hard for people to watch or consume something that has not in some sense been tailored for them”
Eric Schmidt, Google
@CraigBradford
@CraigBradford
G+ >= Facebook
@CraigBradford
G+ *will be >= Facebook
@CraigBradford
Online Poker
Online Poker
Exclusive Content
What does this mean?
Start using G+ for brands
@CraigBradford
+1 to get 1
@CraigBradford
Monday 29th & Tuesday 30th October at the Congress Centre, London
http://www.distilled.net/events/searchlove-london/