#SearchLondon

2013

– Backlinks to sites not necessarily required– Social Signals are the evolution of backlinks– Google affirms direct correlation between AuthorRank and

Organic

– #Subjective ?

PREDICTION

Overview

• What I’m seeing• Why I promote Google+– Experiments

• GKG• Link Graph• Eigenvector – (who’s in your neighbourhood)

G+ helps with social proof

1st page ranking

Having image definitely increases CTR

But what happens when everyone has a profile pic by their results?

Additional opportunity for readers to quickly access ‘other content’

Previous Achieved – how?

• Not complex… I split my posts – Half on G+ (part 1)– Half on website (part 2)

… but I’m still playing with content split %sNB: Micro format (Rich Snippet)MUST be in place

• Link to each from each• Expect to see similar examples ranking – as

AuthorRank / PublisherRank increase in

Images posted on G+ with your content help to capture an audience interest

Social Shares seem to act like links and help even in the long term

Why I spend my time on G+

http://nod3x.com

This is a BIG bonus … definitely increases CTR for posts appearing in search results

Not difficult to achieve…

So why aren’t more doing it?

From a business perspective, this has helped us achieve 500k API calls to G+ daily – approx 5million posts indexed

Experiments

Experiment!

Insights from G+ what Google maybe doing

What will this mean for image ranking ?

Google Knowledge Graph

• Explored 3 links deep from• And listed top 10 in-degree

– Parsed (24ms):http://en.wikipedia.org/wiki/Archipelago– Parsed (254ms):http://en.wikipedia.org/wiki/Hawaii– Parsed (100ms):http://en.wikipedia.org/wiki/Hawaii_(island)– Parsed (0ms):http://en.wikipedia.org/wiki/Kure_Atoll– Parsed (1ms):http://en.wikipedia.org/wiki/Maui– Parsed (1ms):http://en.wikipedia.org/wiki/Mauna_Kea– Parsed (1ms):http://en.wikipedia.org/wiki/Midway_Atoll– Parsed (1ms):http://en.wikipedia.org/wiki/Pacific_Ocean– Parsed (2ms):http://en.wikipedia.org/wiki/United_States– Parsed (0ms):http://en.wikipedia.org/wiki/Wikipedia:Verifiability

Google Knowledge Graph

• Link Google+ Business / Brand Page to the Website.

• Verify the email address in About Us Page in Google+ Business / Brand page

• Verify physical Address• Use Google+ Business Page / Brand Page

Regularly

Eigenvector Centrality – and the affect on rankings

• How many posts in G+ does it take to rank in Google search results for a given keyword? (excluding personal results)– Longtail – few

• Post on G+ will show

– Competitive – regular posts• Post on website will show

• There is a correlation between ranking faster if:– Influential people follow you on G+– They engage on the respective post

Take Away: Did you know?Klout profile = dofollow backlink

#SearchLondon

2013

Qs?