searchmetrics + searchcenter adobe summit london 2012

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Leveraging Paid and Organic Search Data to Manage & Optimize Your Search Program

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© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2

Cameron CowanProduct Manager, Adobe SearchCenter [email protected]

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Integrating Organic Search Data into SiteCatalyst

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SEO Technology Partners

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Certified Genesis Integrations

Provide SEO data into DMS PlatformOrganic Search RankCompetitor(s) RankOrganic Search Volume

Pass site analytics data to SEO tool

© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5

How can I leverage organic search data to make smarter and more effective

campaign management and optimization decisions?


Leveraging Integrated SEO Data to Manage and Optimize Search Programs

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Holistic Search Reporting

Relevant Keyword Research

Smarter Bid Optimization


Integrating Organic Search Data into SearchCenter — Unified Search Reporting

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Valuable Source of Relevant Keyword Research



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INCREASE REACH:Increase bid when Organic Rank greater than 10 and Organic Revenue greater than $300

TEST CANNIBALIZATION:Decrease bid when Organic Rank is equal to/greater than 2 and Paid Average Position is also equal to/greater than 2


Leverage the combined power of both Paid and Organic Search

data to make smarter and more effective campaign management

and optimization decisions.

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Cameron [email protected]@SEMCameron

For additional info: omniture.com/advertising

Check out CMO.com

mailto:[email protected]

searchmetrics + searchcenter adobe summit london 2012

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