searchmetrics-the searchmetrics suite en 02-15 · pdf filedrives revenue. searchmetrics data...

4

Upload: dangnhi

Post on 19-Mar-2018

224 views

Category:

Documents


4 download

TRANSCRIPT

It’s already a cliché, but it’s true. For today’s motivated consu-mers—commercial or retail—buying begins when they open a browser and begin a search. Searchmetrics gives you the insight to reach the prospects most likely to buy. And the tools to create a superior search expe-rience that guides them right to your door. Remember relevant content—not keywords—enga-ges prospects. And engagement drives revenue.

Searchmetrics data provides insight for competitive and mar-ket analysis that no other SEO solution can duplicate. Analysis that reveals opportunities, sup-ports decisions and connects SEO tactics and strategy directly to revenue. And with Searchme-trics, you’ll be able to forecast revenue contributions from se-arch, social and content mar-keting, and track incremental revenue changes as you refi ne marketing initiatives.

Reach Customers

Grow Revenue

We don’t buy our data from bro-kers. Every day Searchmetrics crawls the Web in over 22 coun-tries. Our historic research data-base goes back many years and contains over 150B links, 400M keywords, and 100M domains. It includes global and local data covering organic and paid se-arch as well as social media. And it grows more comprehen-sive day by day. Additionally we offer in-depth project based SEO data for 134 countries worldwi-de, allowing you the most pow-erful analysis and optimisations for your online performance.

Follow the Data

The marketplace is full of misinformation about SEO. It doesn’t work. It’s too complex. It’s impossible to keep up with Google’s search algorithms. Well, that’s not what Searchmetrics’ custo-mers tell us. We know how to do complex, results-driven SEO at scale. Connect SEO to revenue. And reach the right prospects at the right time with the right message. The Searchmetrics Sui-te™ provides precise analysis and actionable recommendations that boost SEO visibility, increase content relevance and deli-ver the best possible search experience for your customers and prospects—no matter where they are in the buying cycle. We call it search experience optimization. SXO.

“Searchmetrics provides Kärcher with actionable

recommendations backed by real data.”

Julia Treitz

SEO Specialist, Kärcher

The Searchmetrics Suite combines ease of use and enormous analytical power with the industry’s most com-prehensive, global SEO database. With Searchmetrics, you can monitor keywords and sub-pages, evaluate links, and analyse and compare domains in seconds. Even highly evolved domains can be analysed simply and easily. The Suite encompasses a truly spectacular range of functionality that includes:

SEO Visibility

The Searchmetrics SEO Visibility Score is the most important indicator of a site’s success. It shows businesses how they rank in compari-son with their competitors and their own busi-ness objectives at global and keyword levels.

Content Optimization

Google’s continued algorithm changes send a strong signal to digital marketers. They better focus on having relevant content that answers the search query and engages visitors. And not try to “game the system” just to increase visibi-lity in SERPs. With Searchmetrics Content Op-timization, you can create relevant, engaging content that will increase traffi c, conversions and rankings. You’ll be able to identify which content is effective, compare your content with market demands, act on result-oriented recommendations and much more.

Site Structure Optimization

An effective technical architecture underpins every successful website. With Searchmet-rics, you can develop a customer-centric web-site that promotes targeted content to visitors while boosting search engine performance. Site Structure Optimization provides an in-depth view of site architecture and its impact on SEO Visibility and conversions. It guides online marketers with recommendations that improve websites, sub domains and URLs, making them easier for search engines to fi nd and crawl.

Channel Insight

The true SEO reach of a website shows in the traffi c generated by search engines, not in the SERPs. That’s why Searchmetrics offers Con-version Integration—a multichannel analysis of metrics across SEO, PPC, social perfor-mance and conversions. Through easy-to-un-derstand charts and graphs, Channel Insight provides critical insight into the performance of marketing campaigns and site refi nements, and establishes the foundation for optimising site ROI.

Traffi c and Conversion ForecastingWith the Traffi c Forecast, you can run simula-tions, which track the potential value of SEO activities. By linking the Searchmetrics traffi c fi eld with Adobe or Google analytics, you can predict traffi c based on changes in SEO ran-kings and compare those results with your current traffi c and ranking. The Conversion Value Forecast offers the same options for lin-king traffi c and conversions to revenue.

Flexible Reporting OptionsSearchmetrics helps you keep an eye on ever-ything. It streamlines the time and effort re-quired to produce the charts, graphs, status reports and dashboards that online marketers, SEO analysts and executive managers need to track performance and monitor ROI. Filter the relevant data for any report to address the prio-rities of the recipient. And rename dashboards to monitor a new domain or search engine.

Harness the Power of Searchmetrics

“Searchmetrics helps us understand the value

of the investments we’re making in search.“

Maxime RauerManager, Natural Search, eBay

Subj

ect t

o ch

ange

with

out p

rior n

otic

e. P

ublis

hed

Febr

uary

201

5

Searchmetrics Inc 1510 Fashion Island Blvd, Suite 250 Foster City, CA 94404Phone: +1 (866) 411 9494Web: www.searchmetrics.comE-Mail: [email protected]

Executive Board: Thomas Leo Schuster and Marcus ToberRegistery Number: HRB 111340 BFederal ID: 98-0661635

If you have any questions about Searchmetrics SuiteTM or would like to request a quote, please contact our sales team: [email protected]

The Searchmetrics SuiteTM

It’s Time to Get Serious

With the Searchmetrics Suite, you can evolve your marketing and sales strategies to meet the constantly chan-ging demands of the online market place. You can make better decisions. Allocate resources more effectively. Engage prospects and customers in more productive sales conversations. And accelerate time to value.

Increase the Visibility and Relevance

of Your Online Presence

“We love Searchmetrics. It makes it simple to track our rankings

and act quickly to maximize traffi c. I’ve been really impressed with the technical strength and innovation in the Suite and the level of support we get from the Searchmetrics team.”

Luc Levesque

VP SEO, TripAdvisor