jordan koene of searchmetrics #sejsummit: surviving the search plateau

#SEJSummit@jtkoene

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• Leads Professional Services and Client Success teams as VP Services at Searchmetrics, Inc.

• Previously Head of SEO and Content Development at eBay

#SEJSummit@jtkoene

Photo Credit: Provided by the speaker

Search Plateau?

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Arches

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Mountain Range

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Screenshot: Provided by the speaker

That’s a plateau if I have ever seen one!

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#SEJSummit@jtkoene

Why this matters?

Bankruptcy


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What is missing?

• We add content!• We have great design! • We do the fundamentals of SEO!• We are NOT growing!


@jtkoene

#SEJSummit

3 Takeaways:Turn a plateau into a range

1. Ignite your content

2.Expand your reach

3.Recycle good SEO habits


@jtkoene


Ignite yourContentOptimize content continuously on a large scale

#SEJSummit@jtkoene


#SEJSummit


@jtkoene


#SEJSummit


@jtkoene

Ignite your content

Decommission or consolidate low value content: This is the concept of removing “dead” content or pages

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@jtkoene


X

X


Expand your reachBoost traffic by identifying & reaching expanded audiences not currently in your range of targets (but still relevant)

#SEJSummit


@jtkoene


#SEJSummit


@jtkoene

Expand your reach

Update and expand top of funnel content by expanding diversity of content

#SEJSummit


@jtkoene


#SEJSummit


@jtkoene

Expand your reach

Build content and capabilities that focuses on “search moments” which allow users to learn more about your products, services and information

#SEJSummit


@jtkoene



RecycleGood SEOhabitsFocus on key technical elements like: mobile, site speed, useful navigation for great linking

#SEJSummit


@jtkoene

Recycle good SEO habits

Participate in improving the foundation: Improve internal linking, expand the awareness of the brand, or make simple technical adjustments

#SEJSummit


@jtkoene


#SEJSummit

3 Takeaways:Turn a plateau into a range

1. Ignite your content

2.Expand your reach

3.Recycle good SEO habits


@jtkoene

#SEJSummit

Thank You!Jordan KoeneVP Services at Searchmetrics

@jtkoene


@jtkoene

jordan koene of searchmetrics #sejsummit: surviving the search plateau

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