the content evolution by marcus tober #sejsummit
TRANSCRIPT
![Page 1: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/1.jpg)
© Searchmetrics. All rights reserved. Do not distribute without permission.
Marcus Tober
London05/12/2015
The Content EvolutionMobile/Desktop – Entities/Keywords – User-Focus & more
@marcustober
![Page 2: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/2.jpg)
“We’ve started using it in our social division. Now Searchmetrics is more valuable than ever before.”Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak strategies. Benchmark
competitors.
Use with multiple teams
![Page 3: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/3.jpg)
Founder and CTO of
Searchmetrics
In love with SEO and search since 2001
Study of computer sciencein Berlin, so I‘m the techie!
Marcus Tober
@marcustober
![Page 4: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/4.jpg)
Made with love in Berlin
165 passionate people
Innovator in SEO Software & more since 2005
![Page 5: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/5.jpg)
![Page 6: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/6.jpg)
![Page 7: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/7.jpg)
![Page 8: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/8.jpg)
Let‘s go back in time….
![Page 9: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/9.jpg)
An SEO walks into a bar…
![Page 10: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/10.jpg)
An SEO walks into a bar…
bars, beer garden, lounge,hangout hole, night club,mini bar, bar stool, tavern,pub, beer, whine, whiskey…
![Page 11: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/11.jpg)
SEO VISIBILITY
![Page 12: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/12.jpg)
12
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
SEO Visibility - ehow.com
![Page 13: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/13.jpg)
13
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Stock
-$2 Bn!
![Page 14: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/14.jpg)
14
© Searchmetrics. All rights reserved. Do not distribute without permission.
KEYWO
RD2015M
achine Learning
![Page 15: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/15.jpg)
boiled egg hard boiled egg recipehow long does it take
to boil an egg
![Page 16: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/16.jpg)
June 2013
![Page 17: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/17.jpg)
April 2014
![Page 18: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/18.jpg)
March 2015
![Page 19: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/19.jpg)
Related KWsMarch 2015
how to cook the perfect boiled egg
what is the best methodfor hard boiled eggs
![Page 20: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/20.jpg)
20
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
89% of Domains are literallyINVISIBLE
11% of Domains have SEO Visibility >10
DOMAIN VISIBILITY
DOMAIN VISIBILITY
![Page 21: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/21.jpg)
![Page 22: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/22.jpg)
Example
Nope
![Page 23: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/23.jpg)
23
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
ehow.com/how-does_5316451_long-boil-eggs.html
SNIPPET
![Page 24: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/24.jpg)
24
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
March 2015June 2013
9#
#34
1 Ranking !
![Page 25: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/25.jpg)
25
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
CONTENT OPTIMIZATION
Ø Market
eHow-URL
![Page 26: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/26.jpg)
26
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
CONTENT OPTIMIZATION
![Page 27: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/27.jpg)
CHEAP FOOD HEREWE HAVE
EVERYTHING
![Page 28: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/28.jpg)
![Page 29: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/29.jpg)
![Page 30: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/30.jpg)
![Page 31: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/31.jpg)
![Page 32: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/32.jpg)
![Page 33: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/33.jpg)
![Page 34: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/34.jpg)
![Page 35: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/35.jpg)
![Page 36: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/36.jpg)
![Page 37: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/37.jpg)
Example
Dope
![Page 38: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/38.jpg)
38
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
thekitchn.com/how-to-boil-eggs-perfectly-every-time…
Keyword Density „boiled eggs“
![Page 39: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/39.jpg)
39
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
HOLISTIC WEBSITES
![Page 40: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/40.jpg)
40
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
HOLISTIC WEBSITES464 #1
![Page 41: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/41.jpg)
41
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
SEO Visibility - thekitchn.com
![Page 42: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/42.jpg)
March 2015
![Page 43: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/43.jpg)
Content be good!
![Page 44: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/44.jpg)
44
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
CONTENT OPTIMIZATION
![Page 45: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/45.jpg)
45
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
CONTENT OPTIMIZATION
![Page 46: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/46.jpg)
Data-Driven Approach
![Page 47: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/47.jpg)
2015
![Page 48: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/48.jpg)
Correlation ≠ Causation
![Page 49: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/49.jpg)
49
© Searchmetrics. All rights reserved. Do not distribute without permission.
Redi
rect
sRANKING FACTORS 2015
1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829300
0.05
0.1
0.15
0.2
0.25
0.3
0.35
US-MOBILE 2015
Redirects
![Page 50: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/50.jpg)
50
© Searchmetrics. All rights reserved. Do not distribute without permission.
Keyw
ord
in T
itle
(in %
)RANKING FACTORS 2015Keyword in Title
![Page 51: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/51.jpg)
51
© Searchmetrics. All rights reserved. Do not distribute without permission.
RANKING FACTORS 2015Filesize
FILE
SIZE
![Page 52: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/52.jpg)
52
© Searchmetrics. All rights reserved. Do not distribute without permission.
Evolution of „Mobile Friendly“ Search Results
06/2013 07/2014 11/2014 04/2015
• Faulty Redirects • Smartphone-only errors
Flash
“Mobile-friendly”
Mobile Friendlinessas a Worldwide
Ranking Signal
![Page 53: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/53.jpg)
“#Mobilegeddon“
![Page 54: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/54.jpg)
54
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Share of Mobile-Friendly URLs
After
Before
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100%
71%
68%
29%
32%
mobile-friendlynot mobile-friendly
*Basis: SERPs 1-3
Mobilegeddon,April 21st, 2015
![Page 55: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/55.jpg)
55
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Share of not Mobile-Friendly URLs
SERP 3
SERP 2
SERP 1
0% 5% 10% 15% 20% 25% 30% 35% 40%
27%
26%
36%
30%
29%
37%
BeforeAfter
![Page 56: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/56.jpg)
56
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Average Position Change of URLs
-0,21+0,20
not mobile-friendly mobile-friendly
![Page 57: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/57.jpg)
57
© Searchmetrics. All rights reserved. Do not distribute without permission.
Mobilegeddon Loser UK
Desktop SEO Visibility Mobile SEO Visibility Mobile/Desktop Ratio
reddit.com 282584 163055 - 42%
ft.com 258356 151798 - 41%
thisismoney.co.uk 212420 142572 - 33%
collinsdictionary.com 130249 74673 - 43%
autoexpress.co.uk 121878 91935 - 25%
![Page 58: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/58.jpg)
59
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Loser of the Google Mobile Update
-43%
![Page 59: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/59.jpg)
60
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Loser of the Google Mobile Update
?
![Page 60: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/60.jpg)
61
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
DATA-DRIVEN APPROACH
SEO Today
Content Aspects:
• Content Strategy• Content Optimization• Content Success Measurement
![Page 61: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/61.jpg)
62
© Searchmetrics. All rights reserved. Do not distribute without permission.
RANKING FACTORS 2015
1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829300
200
400
600
800
1000
1200
1400
1600
1800
2000
US-MOBILE 2015
US-MOBILE 2014
Word CountW
ord
Coun
t
![Page 62: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/62.jpg)
63
© Searchmetrics. All rights reserved. Do not distribute without permission.
RANKING FACTORS 2015
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 300
50
100
150
200
250
US-MOBILE 2015
US-MOBILE 2014
Number of internal LinksN
umbe
r of i
nter
nal L
inks
![Page 63: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/63.jpg)
64
© Searchmetrics. All rights reserved. Do not distribute without permission.
RANKING FACTORS 2015
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 300
5
10
15
20
25
US-MOBILE 2015
US-MOBILE 2014
Keywords in BodyKe
ywor
ds in
Bod
y
![Page 64: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/64.jpg)
Search Results are DifferentDepending on Context
![Page 65: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/65.jpg)
MOBILE SEO VISIBILITY
![Page 66: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/66.jpg)
67
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
Mobile SEO Visibility
My Project
Deep Insights for Devices Mobile
![Page 67: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/67.jpg)
TAKEAWAYS
Technical Optimizationhelps to create Rankings…
(when done correctly)
1.
![Page 68: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/68.jpg)
69
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT
![Page 69: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/69.jpg)
70
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT
![Page 70: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/70.jpg)
71
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT
![Page 71: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/71.jpg)
72
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
EXAMPLE: SEO - BUT NO RELEVANT CONTENT
#1 No Rankings
![Page 72: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/72.jpg)
![Page 73: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/73.jpg)
TAKEAWAYS
Technical Optimizationhelps… but only
RELEVANT CONTENTcreates long-term Success!
1.
![Page 74: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/74.jpg)
TAKEAWAYS
Technical Optimization
≠ Keyword Optimization
= Site Structure + Usability
1.
![Page 75: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/75.jpg)
TAKEAWAYS
Don‘t provide
Keywords – provide
ANSWERS
2.
![Page 76: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/76.jpg)
TAKEAWAYS
Content HOLISTIC
= context-based + user-focused
3.
![Page 77: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/77.jpg)
78
© Searchmetrics. All rights reserved. Do not distribute without permission. @marcustober
HOLISTIC and RELEVANT WEBSITES
![Page 78: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/78.jpg)
SEO Today
* Search
EXPERIENCE
Optimization
![Page 79: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/79.jpg)
![Page 80: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/80.jpg)
![Page 81: The Content Evolution By Marcus Tober #SEJSummit](https://reader038.vdocuments.net/reader038/viewer/2022103118/55bda647bb61eb33228b45a9/html5/thumbnails/81.jpg)
Thank you@marcustober