sec c group 12
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INFORMATION SYSTEM FOR COMPETITIVE ADVANTAGEINFORMATION SYSTEM FOR COMPETITIVE ADVANTAGE
Madhuchanda Paul
Kamrul Hasan Ferdous
Jibran Shoaeb
Krishna Kant Tiwari
Jagjit Singh
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• INFORMATION SYSTEMSINFORMATION SYSTEMS
The term information system
refers to a system of persons, data records andactivities that process the data and informationin an organization, and it includes the
organization's manual and automatedprocesses.
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COMPETITIVE ADVANATGE
Condition which enables a company to operate
in a more efficient or otherwise higher-qualitymanner than the companies it competes with,and which results in benefits accruing to that
company.
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BuyersSuppliers
Substituteproducts
Potentialentrants
Industry competitors
Rivalry amongexisting firms
Threat of
new entrants
Bargaining power
of suppliers
Bargaining power
of buyers
Threat of
substitutes
PORTER’s FIVE FORCESPORTER’s FIVE FORCES
MODELMODEL
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INFORMATION SYSTEM AS A COMPETITIVEINFORMATION SYSTEM AS A COMPETITIVE
ADVANTAGEADVANTAGE
• The biggest asset of companies today is their information-infrastructure, at the heart of which lies theinformation system
• Business firms, other organizations, and individuals incontemporary society rely on information systems tomanage their operations, compete in the marketplace,supply services, and augment personal lives
• Computer and information systems managers play a vitalrole in the implementation of technology within their organizations
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Application of informationA
pplication of information
system
system
• Information Systems Strategy
• Information Systems Management
• Information Systems Development
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Management InformationManagement Information
systemsystem• 'MIS' is a planned system of collecting,
processing, storing and disseminating data inthe form of information needed to carry out thefunctions of management
e.g. Sales data and sales orders
purchasing information
Accounts and payroll information
Information regarding the businessplans, risk registers etc
Client information often linked to CRM model
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Information systemdevelopment
• SDLC, the Software Development Life Cycle relates to models or methodologies that people use to develop systems, generallycomputer systems.
• There is not a definitive correct model, but the steps can becharacterized and divided as followsProject planning, feasibility study, Initiation:
To generate a high-level view of the intended project and determinethe goals of the project. The feasibility study is sometimes used topresent the project to upper management in an attempt to gainfunding. Projects are typically evaluated in three areas of feasibility:economical, operational, and technical.
Requirements gathering and Systems Analysis: The goal of systems analysis is to find out where the problem is in attempt to fixthe system. This step involves breaking down the system in differentpieces and drawing diagrams to analyze the situation.Systems design: Functions and operations are described in detail,including screen layouts, business rules, process diagrams and
other documentation..
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Testing: The code is tested at various levels. Unit, system and user acceptance testing are often performed. This is a very grey area as manydifferent opinions exist as to what the stages of testing are and how much if any iteration occurs. Iteration is not generally part of the Waterfall model, but
usually some occurs at this stage.
• Installation, Implementation or Deployment: The final stage of a projector the initial development, where the software is put into production and isused by the actual business
.• Maintenance, Business as Usual: The life of the system which includeschanges and enhancements before the decommissioning or sunset of thesystem. Maintaining the system is a very important aspect of SDLC. As keypersonnel change position in the organization, new changes will be
implemented, which will require sytem updates.
Build: Modular and subsystem programming code will be accomplished duringthis stage. This stage is intermingled with the next in that individual modules will
need testing before integration to the main project.
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Key challengesKey challenges
• Develop a direct link to customers
• Standardize sales delivery processesused by Asian paints solutions providers
• Institute an online ordering and accountingsystems for providers
• Implement a real time reporting systemsfor employees and business partners
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Why sap was selectedWhy sap was selected
• Ability to meet all criteria
• Integration of the sap CRM
• Scalability• Sap support
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Implementation bestImplementation best
practicespractices
• Pilot first• Use cross functional of project team and it staff
• Implement of training program for end users
Financial and StrategicFinancial and Strategic
benefitsbenefitsTargeted revenue of US $8 million to $10 million
Established direct sales channel to customers
Built a relationship with the applicator community
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OperationalOperational
benefitsbenefits• Improved financial control
• Realized the ability to scale businessacross 12 cities across India
• Gained online view of the business withoptimize information flows
• Improved customer satisfaction