sec02-printedmaterials.pdf

The Worlds Biggest Hotel FamilySM

Section 2 - Printed Materials

11/2011

Property Printed Materials

Printed materials may be the first contact for leisure travelers, business guests, group sales representatives and travel agents. Designed properly, the brochure, letterhead and other printed materials will serve to make a good first impression for both the property and the entire Best Western organization.

Section 2 | Printed Materials

TECHNICAL SPECIFICATIONS - BUSINESS CARDS ................................2.19

TECHNICAL SPECIFICATIONS - ENVELOPE ........................................... 2.20

TECHNICAL SPECIFICATIONS - LETTERHEAD .............................. 2.21-2.24

TECHNICAL SPECIFICATIONS - PROPERTY BROCHURE AND RACK CARDS .......................................................................................2.25-2.26

TECHNICAL SPECIFICATIONS - GUEST DIRECTORY ................... 2.27-2.29

TECHNICAL SPECIFICATIONS - NORTH AMERICA SALES FOLDERS ......................................................................................... 2.30

Optional Layouts

PROPERTY BROCHURE BLUE OPTIONAL LAYOUT ....................... 2.31-2.32 TECHNICAL SPECIFICTIONS-PROPERTY BROCHURE BLUE OPTIONAL LAYOUT ......................................................................... 2.33 PROPERTY BROCHURE WHITE OPTIONAL LAYOUT ............................ 2.34

TECHNICAL SPECIFICATIONS-PROPERTY BROCHURE WHITE LAYOUT ........................................................................................... 2.35

PROPERTY BUSINESS CARD OPTIONAL LAYOUT ................................ 2.36 TECHNICAL SPECIFICATIONS-BUSINESS CARD OPTIONAL LAYOUT ................................................................................... 2.37

PROPERTY ENVELOPE OPTIONAL LAYOUT .......................................... 2.38

LETTERHEARD OPTIONAL LAYOUT ....................................................... 2.39

GUEST DIRECTORY OPTION LAYOUT .................................................... 2.40

TECHNICAL SPECIFICATIONS-GUEST DIRECTORY OPTIONAL LAYOUT ....................................................................................2.41 NEW MATERIALS FAMILY OF TYPSETS ....................................................2.42

Section Two Printed Materials

REQUIRED COLLATERAL ITEMS ..................................................................2.1

PROPERTY BUSINESS CARDS ..................................................................... 2.2

PROPERTY BUSINESS CARD EXAMPLES ............................................ 2.3-2.4

GUEST DIRECTORY REQUIREMENTS ........................................................ 2.5

PAPER GUEST DIRECTORY EXAMPLES ..................................................... 2.6

VINYL/LEATHER DIRECTORY OPTIONS .....................................................2.7

PROPERTY/IN-ROOM ENVELOPE .............................................................. 2.8

PROPERTY/IN-ROOM LETTERHEAD ..........................................................2.9

PROPERTY/IN-ROOM LETTERHEAD EXAMPLES ...................................2.10

PROPERTY BROCHURE/RACK CARD ............................................... 2.11-2.12

ALTERNATIVE BROCHURE COVER LAYOUTS ..........................................2.13

FRONT OFFICE FORMS ..............................................................................2.14

POSTCARDS AND SALES FOLDERS .........................................................2.15

USE OF FACEBOOK AND TWITTER ON PRINTED MATERIALS ...................................................................2.16-2.18

2.0

2011 Best Western International, Inc. | Global Brand Identity Manual 2.1


Required Collateral Items

The following items are required for each property:

1. Business Cards

2. Guest Directory

3. Stationery

a. Envelopes

b. Stationery (Letterhead)

Asia only:

1. Property Brochure/Rack Card

2. Brochure Rack

General Printing Requirements

1. Letterhead and envelopes must match.

a. If a full color BEST WESTERN logo is used, the envelope must use a full color or blue Best Western logo.

b. If a one color BEST WESTERN logo is used, the same logo must print on the envelopes.

2. The Best Western logo can print in:

a. Full color

b. Best Western blue

c. Best Western gray

d. Best Western gold

e. Black

3. When the words BEST WESTERN are displayed in text next to a Property name, BEST WESTERN must appear in all caps.

4. When a full-color logo is used, the color bar must print in Best Western blue and type must print in Best Western blue or black.

5. When a one-color logo is used, the color bar must print in the same color and type must print in the same color or black.

6. When the color bar is used it must:

a. Appear at the top.

b. Bleed off the page.

7. When a property logo is displayed:

a. It must be branded with the words BEST WESTERN, BEST WESTERN PLUS, or BEST WESTERN PREMIER in all capital letters.

b. It must be separate from the BEST WESTERN logo by at least the width of the BEST WESTERN logo used unless otherwise specified in this manual.

c. It may print in its own colors.

d. The property address may print in one of the property logo colors when placed immediately below the property logo.

Use of the Best Western Legal Line in North America

8. The legal line Each Best Western branded hotel is independently owned and operated. is a mandatory requirement for all:

a. Brochures

b. Front Office forms

c. Letterhead (property/in-room)

d. Postcards

e. Print advertising

f. Rack cards

g. Sales folders

h. Websites

9. Legal line must:

a. Be displayed centered at the bottom of each single-page printed piece, or centered at the bottom on the cover page of a multi-page printed piece.

b. Be at least 6pt. in the ITC Century Book Condensed or Helvetica Neue typeface.


Property Business Cards

The BEST WESTERN logo is mandatory on this item. The technical specifications listed in this section must be followed.

1. The BEST WESTERN logo must be 5/8 (15.5mm - 19mm max) wide and must be placed on the left of a horizontal card or centered at the top of a vertical card.

2. The color bar must be 3/16 (5mm) where required or displayed.

3. Type must follow the following guidelines:

a. Property name must be in ITC Century Book Condensed.

b. Property information must be set in Helvetica Neue Light.

c. Property phone number and reservation line may be in Helvetica Neue Medium.

4. A property logo must display on the right of a horizontal business card or on the bottom of a vertical business card and must be sized as following:

a. Horizontal property logo - 1 3/4 x 5/8 (45mm x 16mm) or 1 5/8 x 1/2 (42mm x 13mm)

b. Vertical property logo - 1 x 1 1/4 (25mm x 32mm)

5. For multi-property business cards, only Best Western hotels are permitted.

6. Management company and multiple property business cards that include brands other than Best Western are not permitted to display at Best Western properties. Use of the BEST WESTERN logo on a management company business card must be approved by Best Western International Brand Identity.

7. For bilingual cards, it is preferable to place one language on the front and the same information in the other language on the reverse side.

Business Card Style Options

Standard White

Card is white or off-white and uses established templates.

8. Any approved BEST WESTERN logo may be used.

9. Color bar is required.

10. Layout must follow established templates displayed in the technical specifications at the end of this section.

Full Color

Card can be any color and may include full bleed, photos & patterns.

11. Full-color Best Western logo is required.

12. Type must print in Best Western blue, black or white.

Foil/Silk Screen

Card is Best Western blue or black.

13. BEST WESTERN logo may print as gold or silver foil/silk screen.

14. Type must print in same color as logo.



Property Business Card ExamplesDesign is at the discretion of each property provided the branding requirements are met.

BEST WESTERN

Standard White Option Full-Color Option Foil/Silk Screen Option

R

BEST WESTERN

BEST WESTERN



BEST WESTERN

R

John K. SmithGeneral Manager

123 Park Place Phoenix, Arizona 85016(602)-957-4200Fax (602)-957-4201bestwestern.com


Alternative Business Card ExamplesDesign is at the discretion of each property provided the branding requirements are met.

Western Management, Inc.

901 Independence TrailJackson, WY 83001(307) 555-0123Fax (307) 555-9876Toll Free (800) 555-3456

Lisa M. SmithGeneral Manager

Best Western South Fork Inn4110 South Fork Ranch Road Alamosa, CO 81101(719) 555-0123 Fax (719) 555-9876 Toll Free 1-800-WESTERNE-mail [email protected]

Best Western Buffalo Creek Inn901 Independence Trail Jackson, WY 83001 (307) 555-0123 Fax (307) 555-9876Toll Free 1-800-WESTERNE-mail [email protected]

Best Western Brown Deer Lodge6540 N. Green Bay Road Glendale, WI 53209 (414) 555-0123 Fax (414) 555-9876Toll Free 1-800-WESTERNE-mail [email protected]

THE WORLD'S LARGESTHOTEL CHAIN

BEST WESTERN South Fork Inn

BEST WESTERN Plantaion Inn

BEST WESTERN PLUS Buffalo Creek Inn

Robert JohnsonDirector of Sales

BEST WESTERN

The Worlds Largest Hotel Chain

Best WesternSouth Fork InnAlamosa, Color ado

Best WesternBuffalo Creek InnJackson, Wyomin g

Best WesternBrown Deer LodgeBrown Deer , W isconsin

Robert JohnsonGeneral Man ager


BEST WESTERNPlantation Inn2462 North Oak LaneSavannah, GA 31406(912) 555-8600 Fax (912) 555-8700

BEST WESTERNSouth Park Inn4110 South Fork Ranch RoadAlamosa, CO 81101(719) 555-2010 Fax (719) 555-1428

BEST WESTERN PLUSBuffalo Creek Inn901 Independence TrailJackson, WY 83001(307) 555-1101 Fax (307) 555-1744

901 Independence TrailJackson, WY 83001(307) 555-1101 Fax (307) 555-1714Toll Free 1-800-WESTERNE-mail [email protected]

4110 South Fork Ranch RoadAlamosa, CO 81101(719) 555-2001 Fax (719) 555-1002Toll Free 1-800-WESTERNE-mail [email protected]


Mike ShanahanDirector of Sales

4110 South Fork Ranch RoadAlamosa, CO 81101

(719) 555-0123 Fax (719) 555-9876 Toll Free 1-800-WESTERN

E-mail [email protected]

901 Independence TrailJackson, WY 83001

(307) 555-0123 Fax (307) 555-9876Toll Free 1-800-WESTERN

E-mail [email protected]

BEST WESTERN South Fork Inn

BEST WESTERN Buffalo Creek Inn


Front Back

Front

Front

Back

Back

Multi-Property

Mike Sherman

Abercorn Inn9260 Bridgeport RoadRichmond, BC V6X 1S1(604) 270-7576 Fax (604) 270-0001www.bestwestern.comFor Reservations Call 1-800-663-0085

BEST WESTERN

With Photo


Two-Sided

bestwestern.com

R


Guest Directory Requirements

The technical specifications listed in this section must be followed.

1. When the color bar is used, it must be 1/4 (6.5mm) thick unless otherwise specified.

2. The property name must be branded with the words Best Western in all caps, if not displayed immediately below the Best Western logo.

3. The words Guest Directory or Guest Information are recommended and, if used, must be placed in the ITC Century Book Condensed font.

Paper Directory Options

Standard White

4. The BEST WESTERN logo:

a. Is required.

b. Must be centered at the top.

c. Any approved BEST WESTERN logo may be used.

d. Must be between 1 (25mm) and 2 1/8 (54mm) wide.

5. Color bar is required.

6. When displayed, property logo must:

a. Fit into an area of 3 1/2 x 2 1/2 (95mm x 64mm).

b. Be centered at the bottom of the directory.

7. Photographs of your property and/or nearby attractions may be used provided Section 1 requirements are met.

Color

8. Full-color BEST WESTERN logo is required and must be:

a. Centered on the front at the top.

b. Between 1 (25mm) and 2 1/8 (54mm).

9. The color bar is optional and where displayed must be 1/4 (6.5mm) thick.

10. Paper can be any color and may include full bleed, photos and patterns as long as the full-color Best Western logo is used.

a. Type must print in Best Western blue, black or white.

11. Gold and silver-foil/silk screen BEST WESTERN logos are allowed if paper color is Best Western blue or black.

a. Type must print in same color as logo.


a. Fit into an area of 3 1/2 x 2 1/2 (95mm x 64mm).


Single Page

13. The BEST WESTERN logo:

a. Is required.

b. Must be displayed at the top.

c. Any approved Best Western logo may be used.

d. Must be 3/4 (19mm) wide.

14. Color bar is required and must be 1/4 (6.5mm) thick.

15. Must be clearly marked with the words Guest Directory or Guest Information.

16. Must be laminated.

17. When displayed, property logo must fit within 3 1/4 x 1 (83mm x 25mm)

18. May be printed on both sides.



Paper Guest Directory ExamplesDesign is at the discretion of each property provided the branding requirements are met.

Guest Directory

BEST WESTERNSalmon Rapids Lodge


Standard White Option


Full-Color Option


Single-Sheet Option


Foil/Silk Screen Option


Guest Directory

BEST WESTERNSalmon Rapids Lodge




Vinyl/Leather Directory Options

19. When the BEST WESTERN logo is displayed:

a. The cover must be white, off-white, Best Western blue, Best Western gray, black, brown or burgundy.

b. The logo and text must be either blind embossed or stamped foil/silk screened in gold or silver.

c. If white or off white leather/vinyl is used, shield must print in gold or silver foil with the elements in white or off white.

d. Must be centered at the top.

e. Must be 2 1/4 (54mm) wide.


a. Fit into an area of 3 1/4 x 2 (83mm x 51mm).


21. Without BEST WESTERN logo:

a. Cover may be any color.

b. Property logo may be anywhere on the cover.

A blank cover (no words at all) may be used, provided proper branding (BEST WESTERN logo or words BEST WESTERN) is used in conjunction with the Property name on the pages within.


Guest Directory


Music City Inn

Guest Directory

R

Guest Directory

BEST WESTERNExemplar Hotel

R

Guest Directory

BEST WESTERNExemplar Hotel

With Best Western logo

Without Best Western logo


Property Envelopes

The BEST WESTERN logo is mandatory on this item. The technical specifications listed in this section must be followed for all Property envelopes and for in-room envelopes that are branded.

1. BEST WESTERN logo must be 3/4 (19mm) wide.

2. The envelope must match letterhead.

3. Paper must be a minimum of 24lb (80 gsm) high quality in bright white or off white. Recycled paper of this weight is acceptable.

4. Type style:


b. Property address and other information must be set in Helvetica Neue Light.

5. For multi-property envelopes, only Best Western hotels are permitted.

6. When displayed, color bar must be 1/4 (6.5mm) thick.

7. When displayed, a property logo must comply with the following measurements:

a. Horizontal property logo 1 7/8 x (47.5mm x 32mm)

b. Vertical property logo 1 x 1 7/8 (32mm x 47.5mm)

Europe only:

8. A plain white envelope is acceptable.


BEST WESTERN


123 Park Place Phoenix, Arizona 85016(602)-957-4200Fax (602)-957-4201

WITH COLOR BAR AND PROPERTY LOGO

WITHOUT COLOR BAR / WITH PROPERTY LOGO

BEST WESTERN

STANDARD #10 ENVELOPE

WITHOUT COLOR BAR / WITH PROPERTY LOGO


The Worlds Biggest Hotel FamilySM654 Sea Side Parkway

Sunside, CA 78586



Letterhead

The BEST WESTERN logo and color bar are mandatory on this item. The technical specifications listed in this section must be followed for all Property Letterhead and for in-room letterhead that is branded.

1. BEST WESTERN logo at 3/4 (19mm) wide.

2. The letterhead must match the envelope.

3. Paper must be a minimum of 24lb (80 gsm) high quality in bright white or off white. Recycled paper of this weight is acceptable.

4. The color bar must be 1/4 (6.5mm) thick.

5. Type layout:

a. Property name must be in ITC Century Book Condensed if displayed under the BEST WESTERN logo.

b. Property address and other information must be typeset in Helvetica Neue Light.


6. When a property logo is displayed, it must fit into an area of 1 7/8 x 1 7/8 (47.5mm x 47.5mm).

7. Property address information may be displayed directly below property name/logo, or at the bottom aligned with the Best Western logo above.

8. Legal line (North America only) must be displayed centered at the bottom in 6pt. type using either ITC Century Book Condensed or Helvetica Neue.

9. For multi-property letterhead, only Best Western hotels are permitted.

10. When a watermark is displayed, it must:

a. Be screened to 10%.b. Be in black or Best Western blue when a full-color logo is usedc. Be the same color or black when an approved one-color logo

is used.d. Be in a Property logos color when a Property logo

is displayed.

Left Aligned

11. BEST WESTERNn logo must be located in the upper left corner.

12. Property name may be displayed directly below the Best Western logo or in the lower left corner.

13. If displayed, Property logo must be in the lower left corner.

Right Aligned

14. BEST WESTERN logo must be located in the upper right corner.

15. Property name may be displayed directly below the Best Western logo or in the lower right corner.

16. If displayed, Property logo must be in the lower right corner.

Center Aligned

17. BEST WESTERN logo must be centered at the top.

18. Property name may be displayed directly below the Best Western logo or centered at the bottom.

19. If displayed, Property logo must be centered at the bottom.

Top Aligned

20. BEST WESTERN logo must be located in the upper left corner.

21. Property name may be displayed in the upper right corner.

22. If displayed, Property logo must be in the upper right corner.

23. Property address may be centered at the bottom.


Property/In-Room Letterhead Examples

Each Best Western branded hotel is independently owned and operated.





Each Best Western branded hotel is independently owned and operated.The Worlds Largest Hotel Chain


BEST WESTERNHotel Des Balances

WeinmarktCH-6000

Luzern 5, SwitzerlandTelefon 041 418 28 28Telefax 041 418 28 38E-mail [email protected]

balances.ch

For Reservations Call0800 55 23 44



BEST WESTERN


BEST WESTERNPlantation Inn


Right Aligned Left Aligned Top Aligned Center Aligned

Right Aligned with optional corner watermark

Left Aligned with optional centered watermark

Multiple Properties



Property Brochure/Rack CardThe BEST WESTERN logo is mandatory on this item. The technical specifications listed in this section must be followed.

1. Logo must be 3/4 (21mm) wide.

2. The property name must be branded with the words BEST WESTERN in all caps, if not displayed immediately below the Best Western logo.

3. When a property logo is displayed, it must fit into an area of 1 7/8 x 3/4 (48mm x 21mm)

4. Exterior type layout:


b. Property address and information must be typeset in Helvetica Neue Light.

c. Property phone number and reservation line may be in Helvetica Neue Medium or ITC Century Book Condensded.

5. Legal line (North America only) must:

a. Be centered at the bottom of the front of the brochure.

b. Be displayed in 6pt. type using either ITC Century Book Condensed or Helvetica Neue.

White and Off White Option

Front Cover

1. Any approved BEST WESTERN logo may be used provided it is centered on the front at the top.

2. Matching color bar is required.

3. All type to print in black.

4. Property name or logo must be branded and must appear at the bottom of the brochure. It may print in the propertys brand colors.

5. Location Information must only use two lines with a graphic line separation, and can use one of the following combinations:

a. City and state.

b. City and province.

c. City and country.

d. City and Best Western-branded property name.

6. Must display property photo, destination shot or artwork. The image area cannot exceed the specified maximum area of 3 5/16 x 4 3/8 (84mm x 110mm).

Back Cover

1. Color bar is required and must match the front cover.

2. All type to print in black.

3. Property address and phone number is required.

4. Must display any property photos, destination shots, artwork and/or maps within the image area. The image area cannot exceed 3 1/8 x 4 7/8 (79.5mm x 124mm).

5. Placement of elements may vary.

BEST WESTERNHotel Sonnenbhl




Property Brochure/Rack Card (Continued)Alternative Options

Design is at the discretion of each property provided it is approved by Best Western International. A BWO office (e.g., BW Germany) can approve the layouts of their members brochure.

When a brochure uses a full-bleed color, photos or patterns

1. Full-color BEST WESTERN logo is required and must be centered on the front at the top or bottom or centered anywhere on the back.

2. Type must print in the Best Western blue, black or white.

3. Color bar is optional.

When the brochure is foil stamped or silk screened

1. Background color must be Best Western blue or black.

2. A gold or silver Best BEST WESTERN logo must be centered on the front at the top or bottom or centered anywhere on the back.

3. Type must print in same color as logo.

Use of another language

1. Local language may be displayed provided the English language has equal to or a more prominent placement.

2. Property Name must appear in Latin alphabet and must be equal to or larger than the local language translation.

In Asia only

1. A standard size 100/105mm x 210mm (4 x 9) brochure is required.

2. A BWO approved Brochure rack is required and must display brochures of other Best Western properties in the region.


BEST WESTERNLee Wood Hotel


BEST WESTERNGreen Tree Inn

White

Using full-bleed color and photos

Gold Foil

Front

Back




Alternative Brochure Cover Layouts

Design is at the discretion of each property provided the branding requirements are met.

WYOMINGALPINE

BEST WESTERNFlying Saddle Lodge

Best WesternFlying Saddle Lodge

P.O. Box 3227 Highway 89 & 26Alpine, Wyoming 83128

(307) 654-7561 Fax (307) 654-7563

For Reservations Call

1-800-WESTERNTHE WORLD'S LARGEST HOTEL CHAIN

Each Best Western hotel is independently owned and operatedEach Best Western branded hotel is independently owned and operated.

One-Color Black One-Color Blue

WYOMING JACKSON

BEST WESTERN The Lodge at Jackson Hole


Full ColorWhite Full Color Full Color

One-Color Gold One-Color Gold with property logo



R

R R


Front Office FormsBest Western branding is mandatory.

1. When the BEST WESTERN logo is used:

a. Must be maximized within the space available on front office forms and print at least 1/2 (12.5mm) wide. Because there is a wide variety of business forms available it is not possible to specify a specific size requirement for the BEST WESTERN logo.

b. May be reproduced in full color or in any of the approved one-color applications

c. Must not be the full-color logo when printing in black & white. The single-color black BEST WESTERN logo must be used. The full-color Best Western logo may not be printed in black or grayscale.

2. When the words BEST WESTERN are used they must comply with the general guidelines.

3. Type layout:

a. Property name must be in ITC Century Book Condensed or Helvetica Neue Medium.

b. Property address and information must be typeset in Helvetica Neue Light.


4. Legal line (North America only) must display in 6pt. type using either ITC Century Book Condensed or Helvetica Neue.

5. Property letterhead may be used for Front Office forms.

On a dot matrix printer, the form must be preprinted with Best Western branding preceding the property name and all pertinent property information. Do not print the BEST WESTERN logo with a dot matrix printer.


Guest Check

Reservation Confirmation

Guest Registration


BEST WESTERN

BEST WESTERN

RESERVATIONCONFIRMATION

STATUS ARRIVE NGTS DEPART RESERVED SA# CONF#

QTY TYPE A K R C E D M MKT DEPOSIT REQ. DEPOSIT REC. T.A.#

RATE TAX RATE CHANGE RATE CHANGE GUARANTEED BY

SPECIAL REQUESTSREMARKS Each Best Western branded hotel is independently owned and operated.

Each Best Western branded hotel is independently owned and operated.Each Best Western branded hotel is independently owned and operated.

GUEST REGISTRATION

815 N. Cody Street Sturgis, SD 57785 (605) 555-7529 Fax (605) 555-2527

6450 Metral DriveNanaimo, BC V9T 2LB(250) 390-2222Fax (250) 390-2412


BEST WESTERN Leesburg-Dulles15387 Jefferson BoulevardLeesburg, Virginia 22075(703) 555-2305 Fax (703) 555-2315


Guest Folio

Statement Using Property Colors


Postcards

1. Property postcards may use photographs of the property or local scenery.

2. Local attractions may also be used, subject to image rights usage restrictions. If you choose to use a photograph of a local attraction, be sure to secure written permission before using the image on the property postcard.

3. Due to strict postal regulations, please contact your local postal office for details.

North America Sales Folders The BEST WESTERN logo and legal line are mandatory on this item. The technical specifications listed in this section must be followed. Alternate designs are at the discretion of each property provided they are approved by Best Western International.

1. Best Western Logo must:

a. Be 1 (25mm) wide

b. Be centered on the front at the top or bottom or centered anywhere on the back.

c. Be full color; or for standard white paper may be any of the approved one color options: Best Western blue, Best Western gray, Best Western gold or black.

2. The property name must be branded with the words BEST WESTERN in all caps, if not displayed immediately below the BEST WESTERN logo and must be in ITC Century Book Condensed.

3. Location copy (if displayed on the cover) must be in ITC Century Book Condensed and a graphic line used between the two line location copy

4. When displayed, a property logo must fit into an area of 3 1/2 x 2 1/2 (95mm x 64mm).

5. Legal line must:

a. Be centered at the bottom of the front of the sales folder.

b. Be displayed in at least 6pt. type using either ITC Century Book Condensed or Helvetica Neue.

6. The color bar is:

a. Required on standard white layouts; must be Best Western blue or must match one color logo used.

b. Optional on alternate layouts, but when displayed must be 1/4 (6.5mm) thick.

7. Paper can be any color for alternate layouts and may include full bleed photos and patterns as long as the full-color Best Western logo is used.

a. Type must print in Best Western blue, black or white.

8. Gold and silver-foil/silk screen Best Western logos are allowed if paper color is Best Western blue or black.

a. Type (and color bar if used) must print in same color as logo.

International Sales Folders Design is at the discretion of each property provided it is approved by the Best Western Organization or Best Western International.

1. General guidelines are to be applied as specified in Sections 1 and 2.


Back of Card - Best Western logo with Property name in Century Book Condensed with words Best Western.

Back of Card - No Best Western logo - Property logo with words Best Western preceding it.



Use of Facebook and Twitter on Printed Material

1. Properties may feature their property specific Facebook and Twitter information on property printed materials.

2. Facebook and Twitter information must be type set in Helvetica Neue Medium or ITC Century Book Condensed as indicated in this manual.

3. You must adhere to the Facebook and Twitter brand guidelines and use the proper Facebook and Twitter logos. The guidelines can be reviewed at, and the logos can be downloaded from, the following sites: Facebook http://www.facebook.com/brandpermissions/logos.php

Twitter http://support.twitter.com/forums/10771/entries/77641


Text Examples

Become a Fan on Facebook Facebook.com/propertyname

Find us on FacebookFacebook.com/propertyname Follow us on Twitter @propertyname Follow me on Twitter @propertyname

Find us on Facebook

Like us on Facebook

Facebook.com/propertyname

@propertyname

@propertyname

Logo Examples


Examples of Facebook and Twitter on Printed Material

Correct Display in Text


Richard F. Smith

BEST WESTERN

Become a Fan:Facebook.com/PlantationInnTwitter @PlantationInn

BEST WESTERNPlantation Inn2462 North Oak Lane

Savannah, Georiga 31406(907) 555-3131 Fax (907) 555-4917

bestwestern.comBecome a Fan:

Facebook.com/PlantationInnTwitter @PlantationInn


1-800-555-5786The Worlds Biggest Hotel FamilySM

PROPERTY LOGO FORMAT


Become a Fan:Facebook.com/ApplebyManor

Twitter @ApplebyManor


Letterhead Rack Card-Back Business Card-Front


Richard F. Smith

BEST WESTERN

Stay connected with the BEST WESTERN Plantation Inn

Facebook.com/PlantationInn

@PlantationInn

Business Card-Front

Business Card-Back

Examples of Facebook and Twitter on Printed Material

Correct Display with Logos





/ApplebyManor @ApplebyManor

Letterhead Rack Card-Back

BEST WESTERNPlantation Inn2462 North Oak Lane

Savannah, Georiga 31406(907) 555-3131 Fax (907) 555-4917

bestwestern.com /PlantationInn

@PlantationInn




11/16(17.5mm)

COLOR BAR3/16 (5mm)

11/16(17.5mm)

3/8(9.5mm)

SPACE FOR OPTIONALHORIZONTAL PROPERTY LOGO

Logo must fit in an area of1 3/4 x 5/8

(45mm X 16mm)

EQUAL

EQUAL

Technical Specifications - Business Cards

Size: Minimum 3 1/2 X 2 (89mm X 51mm)

Paper: Minimum 80 lb. (250 gsm) cover, bright white or off-white paper.

Richard F. Smith

11/16(17.5mm)

1/8 (3mm)

COLOR BAR3/16 (5mm)

1/8 (3mm)

EXECUTIVE NAMEHelvetica Medium10/8 pt. U&lc Left

EXECUTIVE TITLEHelvetica Light7 pt. U&lc Left

PROPERTY NAMEITC Century BookCondensed14/12 pt. U&lc LeftNOTE: WORDSBEST WESTERNARE OPTIONAL.

ADDRESS / PHONE /E-MAIL / WEB SITEHelvetica Light7/8 pt. U&lc LeftNOTE: PHONE INHELVETICAMEDIUMOPTIONALRESERVATION LINE INHELVETICA MEDIUM

15/16(24mm)

BEST WESTERN


COLOR BAR1/4 (6.5mm)

1/8 (3mm)

9/16 (14mm)

11/16(17.5mm)

Hermann de KoningGeneral Manager

Rembrandsplain 34NL-2042 TA Zandvoort

Telefon: + 31 (030) 8 84 25-0Telefax: + 31 (030) 8 84 [email protected]

Reservierung: 0800 0221455


Logo must fit in an area of1 5/8 x 1/2

(42mm X 13mm)


BEST WESTERN

1/4 (6mm)

7/8(22mm)


Logo must fit in an area of1 x 1 1/4

(25mm X 32mm)

1/8 (3mm)Base to Base The Worlds Biggest

Hotel FamilySM

John K. SmithGeneral Manager

123 Park Place Phoenix, Arizona 85016(602)-957-4200Fax (602)-957-4201Website: bestwestern.com



Technical Specifications - Envelopes

1. Envelope size may be one of the following:

a. Standard #10: 9 1/2 X 4 1/8 (241.5mm X 105mm)

b. DL: 110mm X 219mm

c. C4: 229mm X 324mm

d. C5: 162mm X 229mm

Paper: Minimum 24 lb. (80 gsm) high quality, bright white or off-white paper. Recycled paper is acceptable.

CENTER LINE3/4

(19mm)


PROPERTY NAMEITC Century Book Condensed12/11 pt. U&lc Left

12 pt. Base to Base

ADDRESSHelvetica Light7/8 pt. U&lc Left

7/8(22mm)

3/16(5mm)

3/16 (5mm)Base to Base

BEST WESTERN

Envelope


Technical Specifications - Letterhead

Left-Aligned

Size: 8 1/2 X 11 (216mm X 279.5mm) In-Room Letterhead - 7 1/4 X 10 7/16 (184mm X 265mm) A4 (210mm X 297mm) or A5 (148mm X 210mm).



Hotel Des BalancesWeinmarktCH-6000

Luzern 5, SwitzerlandTelefon 041 418 28 28Telefax 041 418 28 38E-mail [email protected]

balances.ch

For Reservations Call0800 55 23 44

PROPERTY NAMEITC Century Book Condensed14/12 pt. U&lc CenteredNOTE: WORDS BEST WESTERN ARE OPTIONAL.

12 pt. Base to Base

ADDRESSHelvetica Light7/8 pt. U&lc CenteredPHONE/FAXHelvetica Light8/9 pt. U&lc CenteredNOTE: PHONE TYPESETIN HELVETICA MEDIUM

Helvetica Light7/8 pt. U&lc Centered

12 pt. Base to Base

OPTIONALRESERVATION LINEHelvetica Medium7/8 pt. U&lc Centered


1/4 (6.5mm)Base to Base

125mm

CENTER LINE1 3/16(30mm)

6450 Metral DriveNanaimo, BC V9T 2LB

250-390-2222Fax 250-390-2412

bestwestern.com

3/8 (9.5mm)Base to bottom of page

1/4 (6.5mm)Base to base

PROPERTY LOGOLogo must fit in an area of1 7/8 X 1 7/8 (47.5mm X 47.5mm)

A4 LETTERHEADWITH PROPERTY LOGO


OPTIONAL TAGLINEHelvetica Medium8 pt. U&lc or Upper case Centered

5/16 (8mm)Base to bottom of page

1/4 (6mm)Base to base

LEGAL LINEITC Century Book Condensed6 pt. U&lc Centered





BEST WESTERN



Right-Aligned






6450 Metral DriveNanaimo, BC V9T 2LB

250-390-2222Fax 250-390-2412

bestwestern.com

PROPERTY NAMEITC Century Book Condensed14/12 pt. U&lc CenteredNOTE: WORDSBEST WESTERN AREOPTIONAL.12 pt. Base to Base

ADDRESSHelvetica Light7/8 pt. U&lc CenteredPHONE/FAXHelvetica Light8/9 pt. U&lc CenteredNOTE: PHONE TYPESET INHELVETICA MEDIUMWEBSITE/E-MAILHelvetica Light7/8 pt. U&lc Centered

12 pt. Base to Base

OPTIONALRESERVATION LINEHelvetica Medium7/8 pt. U&lc Centered


1/4 (6.5mm)Base to Base

125mm

CENTER LINE1 3/16

(30mm)

3/8 (9.5mm)Base to bottom of page

OPTIONAL TAGLINEHelvetica Medium8pt. U&Ic or Upper case Centered1/4 (6mm)

Base to base


PROPERTY LOGOLogo must fit in an area of1 7/8 X 1 7/7 (47.5mm X 47.5mm)


A4 LETTERHEAD WITH PROPERTY LOGO





BEST WESTERN



Center-Aligned





CENTER LINE4 1/4 (108mm)


125mm

PROPERTY NAMEITC Century Book Condensed14/12 pt. U&lc CenteredNOTE: WORDSBEST WESTERN ARE OPTIONAL.

NOTE: WHEN PROPERTY LOGOIS USED BELOW, DO NOT PRINTPROPERTY NAME HERE.


5/16 (8mm)Base to bottomof page

ADDRESSHelvetica Light7/8 pt. U&lc Centered

PHONE/FAXHelvetica Light8/9 pt. U&lc CenteredNOTE: PHONE TYPESET IN HELVETICA MEDIUM

WEBSITE/E-MAILHelvetica Light7/8 pt. U&lc Centered

OPTIONALRESERVATION LINEHelvetica Medium7/8 U&lc Centered

OPTIONAL TAGLINEHelvetica Medium8 pt. U&lc or upper case Centered





PROPERTY LOGOLogo must fit in an area of1 7/8 X 1 7/8(47.5mm X 47.5mm)Centered left to right






BEST WESTERN




Top Aligned

Size: 8 1/2 X 11 (216mm X 279mm) In-Room Letterhead - 7 1/4 X 10 7/16 (184mm X 265mm) A4 (210mm X 297mm) or A5 (148mm X 210mm).



BEST WESTERNPlantation Inn

THE WORLD'S LARGEST HOTEL CHAIN

CH-6945 Origlio-LuganoTel +41 (0)91 945 46 46 Fax +41 (0)91 945 10 31

e-mail: [email protected]

1/2(12.7mm)


125mm

125mm

PROPERTY NAMEITC Century Book Condensed14/12 pt. U&lc LeftNOTE: WORDS BEST WESTERN ARE MANDATORY

NOTE: WHEN PROPERTY LOGO IS USED,DO NOT PRINT PROPERTY NAME HERE.


ADDRESSHelvetica Light7/8 pt. U&lc Centered

PHONE/FAXHelvetica Light8/9 pt. U&lc CenteredNOTE: PHONE TYPESET IN HELVETICA MEDIUM

WEBSITE/E-MAILHelvetica Light7/8 pt. U&lc Centered

OPTIONALRESERVATION LINEHelvetica Medium7/8 U&lc Centered


CENTER LINE1 3/16

(30mm)

ALTERNATE ADDRESS FORMATHelvetica Light

7/8 pt. U&lc Centered

Frankenberggasse 10 A-1040 Wien, Austri Tel +43-1-505 17 01 Fax +43-1-505 88 75 88 e-mail: [email protected]


LEGAL LINEITC Century Book Condensed

6 pt. U&lc Centered

ADDRESSHelvetica Light

7/8 pt. U&lc CenteredNOTE: PHONE IN

HELVETICA MEDIUMNOTE: ADDRESS MAY BE

SET IN ONE LINE ORSTACKED AS SHOWN

AT RIGHT.

PROPERTY LOGOLogo must fitin an area of

1 7/8 X 1 7/8(47.5mm X 47.5mm)Centered left to right

NOTE: WORDSBEST WESTERN

ARE MANDATORY


5/16 (8mm)Base to bottomof page











Technical Specifications - Property Brochure and Rack Cards

Size: Required for primary brochure in Asia 100/105m x 210mm.

Alternative sizes allowed for all other countries.

PAPER: Minimum high-quality 100 lb. (148 gsm) text, bright white or off-white gloss- coated paper.

Rack card - Minimum high quality, 10 point (240 gsm)

LOGO

4-Color Process

CITY

ITC Century Book Condensed 28 pt. Upper Case Centered

6 pt. Base to Center of Rule

1 pt. Rule X 3 1/4 (84mm) Black Centered

6 pt. Center of Rule to Top of Type

STATE / PROVINCE / COUNTRY

ITC Century Book Condensed 21 pt. Upper Case Centered

.5 pt. RULE

Black - optional

4 pt. WHITE TRAPLINE

Inside black rule and surrounding photo area - optional

IMAGE AREA

3 5/16 X 4 3/8 (84mm X 110mm) 4-color process

LEGAL LINE

ITC Century Book Condensed 10 pt. U&lc Centered

BEST WESTERNHotel Sonnenbhl


CENTER LINE


7/8 (22mm)

3/4 (21mm)

1/4 (6.5mm)

4 3/8 (110mm)

1 1/8 (28mm)

1/4 (6.5mm)

5/16 (8mm)

BROCHURE/RACK CARD Front



Technical Specifications - Property Brochure and Rack Cards

BEST WESTERNEden Resort & Suites

222 Eden RoadLancaster, Pennsylvania 17601

(907) 555-3131 Fax (907) 555-4917bestwestern.com



CENTER LINE


3/8 (9.5mm)

4 7/8 (124mm)

1/4 (6.5mm)

1 9/16 (40mm)

1/2 (13mm)

5/16 (8mm)

3/8 (10mm)

BROCHURE/RACK CARD Back


IMAGE AREA

3 1/8 X 4 7/8 (79.5mm X 124mm)

4-Color Process

LOGO

4-Color Process

PROPERTY NAME

ITC Century Book Condensed 16/15 pt. U&lc Centered

ADDRESS / PHONE / E-MAIL / WEBSITE

Helvetica Neue Light 10/12 pt. U&lc Centered

NOTE: PHONE TYPESET IN HELVETICA MEDIUM

RESERVATIONS TYPE

Helvetica Neue Light 10/16 pt. U&lc Centered

BEST WESTERN OR PROPERTY TOLL-FREE RESERVATION

NUMBER

ITC Century Book Condensed 20/19 pt. U&lc Centered

NOTE: IF MULTIPLE RESERVATION NUMBERS ARE

LISTED, THE TYPE SIZE MAY BE ADJUSTED TO FIT THE SPACE

AVAILABLE

OPTIONAL TAGLINE

Helvetica Neue Medium 8 pt. U&lc or Upper case Centered


Technical Specifications - Guest Directory

Paper Guest Directory

Size: 8 1/2 X 11 (216mm x 279mm) or A4. Smaller-sized Guest Directories are acceptable.

Paper: Cover - (Minimum weight) 100lb. (250 gsm) Text Pages - (Minimum weight) 80lb. (118 gsm)



2 3/4(70mm)

Base to Base

1 3/4(45mm)

Base to Base

4 1/4(108mm)

Base to Base

Guest Directory

BEST WESTERN

S U I T E S I N N


OPTION A: Background color white. 3-color logo applicationwith Best Western blue color bar and type in Best Western blueor black. OR 1-color logo in Best Western blue, Best Westerngray or black. Color bar and all type print same color as logo.

PROPERTYNAME (optional) ITC Century BookCondensed28/27 pt. U&lcCenteredOR OPTIONALPROPERTY LOGO:Logo must fit within3 1/2 X 2 1/2 (89mm x 64mm)areaCenteredWORDS BESTWESTERNREQUIRED.

ITC Century BookCondensed48 pt. U&lc Centered

Guest Directory


OPTION D: Background color prints 100% Best Western gray.3-color logo application with Best Western blue color barProperty name/guest directory: ITC Century Book Condensedreverses out white from background. Gloss varnish entire sheet.

PROPERTYNAME ITC CenturyBookCondensed28/27 pt.U&lcCenteredOROPTIONAL PROPERTYLOGO

WORDSBESTWESTERNREQUIRED

LOGOCentered left to right

IMAGE AREA(optional)7 X 6 (178mm X152mm) Maximum

4 pt. WHITETRAPLINEOptional


1 1/8(28.5mm)

11/4(32mm)

3/8(9.5mm)

2(51mm)

ITC CenturyBookCondensed48 pt. U&lcCentered

BEST WESTERN




1 1/8(28.5mm)

11/4(32mm)

1/2(12.7mm)

2 1/2(64mm)

OPTION B: Background color white. 3-color logo application with Best Western blue color bar and typein Best Western blue or black.

COLOR BAR

IMAGE AREA7 X 6 (178mm X152mm) Maximum


.5 pt. RULE100% Black -optional

ITC CenturyBook Condensed48 pt. U&lcCentered

LOGO 1 wideCentered left to right

1 (25mm) 1 (25mm)

PROPERTY NAME (Optional)

ITC Century Book Condensed28/27 U&lc Centered

OR OPTIONAL PROPERTY LOGO

If using optional property logo, it must be placed below the photo area. Horizontal logos must fit within a 2 1/2 x 1 1/4 (63mm x 32mm) area. Vertical logos must fit within a 1 1/2 x 2 (38mm x 51mm) Centered.

WORDS BEST WESTERN ARE REQUIRED.

BEST WESTERNWalla WallaINN SUITES




Leather/Vinyl Guest Directory

Size: 8 1/2 X 11 (216mm x 279mm) or A4. Smaller-sized Guest Directories are acceptable.


Inn Suites

3(76mm)

1 3/4(45mm)

Base to Base

2 1/8(54mm)

Center oflogo to

bottom ofpage

OPTION B: Best Western logo all type and propertylogo print in gold or silver foil. Vinyl/leather covers printin gold or silver foil or can be silkscreened in gold or silver metallic ink

ITC CenturyBookCondensed48 pt. U&lcCentered

OPTIONAL PROPERTYLOGOHorizontal logosmust fit within a 3 1/4 X 1 (83mm X 25mm)area. Verticallogos must fitwithin a 1 1/2 X 2(38mm X 51mm)area. Centered.

OPTION A: Best Western logo and all type print in goldor silver foil. Vinyl/leather covers print in gold or silverfoil or can be silkscreened in gold or silver metallic ink

3(76mm)

1 3/4(45mm)

Base to Base

4 1/4(108mm)

Base to Base

PROPERTYNAME (optional)ITC CenturyBookCondensed48/47 pt.U&lc Centeredleft to right

ITC CenturyBookCondensed48/47 pt.U&lc Centered

Vertical logos must fit within a 11/2 X 2(38mm X 51mm)area. Centered.

3(76mm)

Top to Base

3 1/2 (89mm)

Center oflogo to

bottom ofpage

Guest Directory

OPTIONAL PROPERTY LOGOHorizontal logosmust fit within a 31/4 X 1 (83mm X 25mm)area.Vertical logos must fit within a 11/2 X 2(38mm X 51mm)area. Centered.

Guest Information

BEST WESTERNSierra Ridge Inn

3(76mm)

Top to Base

5 1/4(134mm)

Base to Base

ITC Century BookCondensed48/47 pt.U&lc Centered

ITC Century BookCondensed48/47 pt.U&lc Centered

ITC CenturyBookCondensed24/23 pt.U&lc Centered



Single-Sheet Guest Directory

Size: 8 1/2 X 11 (216mm x 279mm) or A4.

Paper: Minimum 24 lb (80 gsm). Must be laminated.


COLORBAR1/4 (6.5mm)

7/8 (22mm)

BasetoBase

11/4(32mm)

BasetoBase

3/8(9.5mm)

ITCCenturyBookCondensed48pt.U&lcCentered

OPTIONALPROPERTYNAMEITCCenturyBookCondensed

24/23pt.U&lcCentered

OPTIONALPROPERTYLOGOLogomustfitwithina31/4 X1 (83mmX25mm)area.

BEST WESTERN





1 1/8(28.5mm)

11/4(32mm)

1/2(12.7mm)

2 1/2(64mm)

OPTION B: Background color white. 3-color logo application with Best Western blue color bar and typein Best Western blue or black.

COLOR BAR

IMAGE AREA7 X 6 (178mm X152mm)


.5 pt. RULE100% Black -optional

ITC CenturyBook Condensed48 pt. U&lcCentered

LOGO 1 wideCentered left to right

1 (25mm) 1 (25mm)

PROPERTY NAME (Optional)

ITC Century Book Condensed28/27 U&lc Centered

OR OPTIONAL PROPERTY LOGO

Horizontal logos must fit within a 2 1/2 x 1 1/4 (63mm x 32mm) area. Vertical logos must fit within a 1 1/2 x 2 (38mm x 51mm) Centered.

WORDS BEST WESTERN ARE REQUIRED.

Each Best Western branded hotel is independently owned an operated.

Technical Specifications - North America Sales Folders

Size: Suggested size 9 X 12 (228mm X 305mm) folded, or A4 (210mm X 297mm). Optional: glued pockets and business card slits on inside of folder.

Paper: Minimum weight: 100lb. (200 gsm) cover, bright white or off-white, gloss coated paper.


Each Best Western branded hotel is independently owend an operated.

BEST WESTERNMiddleton Manor

Middleton ManorBEST WESTERN

Alternative Cover Options



Property Brochure | Front Cover Options | Optional Layout

2-Photo 2-Photo3-Photo 3-Photo

BEST WESTERN Cold MountainMcCANDLESS, ALASKA

Welcome to the BEST WESTERN Cold Mountain in

McCandless, off ering a welcoming and comfortable

experience from the moment you enter.


McCANDLESS, ALASKA

BEST WESTERN Cold Mountain







McCANDLESS, ALASKA



White and Blue OptionBlue Option



Property Brochure | Optional Layout

Blue Option


Front

1. Logo must be 3/4 (19.1mm) wide.

2. Property name must be branded and must appear at the top of the brochure. Type must be reversed out.

3. Location information must only use one line, and can use one of the following combinations: a. City and state. b. City and province. c. City and country.

4. Must display property photo.

5. Must include legal line.

Back

1. Property address and phone number are required.

2. Must display a map of the property.






FROM THE AIRPORTCipsum ea commod el ut lum ing el ea feugiam zzril utet nummolor

sequat, si bla facip ex eumLortions equatet vulputpat irilit do odolum

etue consequis dolent vel enim nos adit adipsus

FROM THE WESTCipsum ea commod el ut lum ing el ea feugiam zzril utet nummolor



BEST WESTERN Cold MountainMcCANDLESS, ALASKA1 North Birchwood AveMcCandless, AK 99522BestWestern.com/mccandless

PHONE: 555-777-1235FAX: 555-777-1236

1-800-WESTERN

Front Back



Technical Specifications - Property Brochure | Optional Layout

Blue Option

Finishing: Brochure-fold to 4 x 9 (102mm x 229mm). Ink: 5C (4-Color plus Best Western Blue - Pantone 280) is recommended. If not possible, refer to section 1.2 for CMYK conversion. Paper Stock: High-quality 100lb. (148 gsm) text. Bright white or off-white gloss-coated paper.

A Descriptor logo must be 3/4 (19.1mm) wide.

BProperty Name: Adelle Regular 18 pt. Descriptor Upper Case, Property Name Initial Cap. Left Aligned.

C Location: Swiss 721 Condensed 10 pt. Upper Case. Left Aligned.

D Property Image: Color Image. Frame size is fixed.

E Welcome Content: Adelle Light 12 pt. Left Aligned.

F Headline: Swiss 721 Bold Condensed 12 pt. Upper Case. Left Aligned.

G Sub-line: Swiss 721 Condensed 9 pt. Left Aligned with 0.125 (3.175mm) Space After.

H Address: Swiss 721 Condensed 9 pt. Left Aligned.

I Telephone: Swiss 721 Bold Condensed 9 pt. Right Aligned.

J Map: Grey-scale Image. Frame size is fixed.

K Legal line: Swiss 721 Condensed 6 pt. Left Aligned.

L Background color must be Best Western Blue - Pantone 280 or CMYK Conversion.

M Optioinal: Best Western 3 Logo lock-up on back of brochure.

N Rule: .75 pt. reverse out white. Front Back













PHONE: 555-777-1235FAX: 555-777-1236

1-800-WESTERN

E

N

LK

A

FG

I

D

BM

J

H

C

3/8 (9.5mm) 3/8 (9.5mm)

1 1/4 (31.8mm)

3/8 (9.5mm)

1/4 (6.4mm)

3 5/16 (84.1mm)

1/4 (6.4mm)1/4 (6.4mm) 1 (25.4mm)

1 (25.4mm)

1 5/8 (41.3mm)

1 (25.4mm)

5/8 in (15.9mm)



Property Brochure | Optional Layout

White and Blue Option


Front

1. Logo must be 3/4 (19.1mm) wide.

2. Property name must be branded and must appear at the top of the brochure.

3. Location information must only use one line, and can use one of the following combinations: a. City and state. b. City and province. c. City and country.

4. Must display property photo.

5. Must include legal line.

Back

1. Property address and phone number are required.

2. Must display a map of the property.

McCANDLESS, ALASKA










PHONE: 555-777-1235FAX: 555-777-1236

1-800-WESTERN

Front Back




B Property Name: Adelle Regular 18 pt. Descriptor Upper Case, Property Name Initial Cap. Left Aligned.



E Headline: Swiss 721 Bold Condensed 9 pt. Upper Case. Left Aligned.

F Sub-line: Swiss 721 Condensed 9 pt. Left Aligned with 0.125 (3.175mm) Space After

G Address: Swiss 721 Condensed 9 pt. Left Aligned.

H Telephone: Swiss 721 Bold Condensed 9 pt. Right. Aligned.

I Map: Grey-scale Image. Frame size is fixed.

J Color bars must be Best Western Blue - Pantone 280 or CMYK conversion.

K Optioinal: Best Western 3 Logo lock-up on back of brochure.

LRule: .75 pt. Best Western Blue - Pantone 280 or CMYK Conversion.

M Legal line: Swiss 721 Condensed 8 pt. Left Aligned.

McCANDLESS, ALASKA



FROM THE AIRPORTCipsum ea commod el ut lum ing el ea feugiam zzril utet nummolor sequat, si bla facip ex eumLortions equatet vulputpat irilit do odolum etue consequis dolent vel enim nos adit adipsus

FROM THE WESTCipsum ea commod el ut lum ing el ea feugiam zzril utet nummolor sequat, si bla facip ex eumLortions equatet vulputpat irilit do odolum etue consequis dolent vel enim nos adit adipsus


PHONE: 555-777-1235FAX: 555-777-1236

1-800-WESTERN

Front Back

Technical Specifications - Property Brochure | Optional Layout

White and Blue Option

Size: 4 x 9 (102mm x 229mm). Ink: 5C (4-Color plus Best Western Blue - Pantone 280) is recommended. If not possible, refer to section 1.2 for CMYK conversion. Paper Stock: High-quality 100lb. (148 gsm) text. Bright white gloss-coated paper.

J

E

L

M

A

L

H

ED

BK

F

I

J

J

G

C

3/8 (9.5mm)

1 (25.4mm)

3/8 (9.5mm)

1/4 (6.4mm)

2 (50.8mm)

2 5/8 (66.7mm)

1/4 (6.4mm)1/4 (6.4mm)

1 (25.4mm)

5/8 in (15.9mm)

3/8 (9.5mm)

1 (25.4mm)

2 (50.8mm)


BEST WESTERN PLUS Stonewall PlaceAnytown, Wisconsin

BEST WESTERN PREMIER Sunny HillAnytown, Wisconsin

bestwestern.com

JOHN SMITH, MBA Marketing Manager

BEST WESTERNCold Mountain1 North Birchwood AveMcCandless, AK 99522

T. 555-777-1235C. 555-777-1200F. [email protected]

JOHN SMITH, MBA Marketing Manager



One Sided Two Sided

Property Business Card | Optional Layout



Front

Back


BEST WESTERN PLUS Stonewall PlaceAnytown, Wisconsin

BEST WESTERN PREMIER Sunny HillAnytown, Wisconsin

bestwestern.com

JOHN SMITH, MBAMarketing Manager



Technical Specifications

Size: 3 x 2 (88.9mm x 50.8mm). Ink: Best Western Blue, Red and Yellow Pantones are recommended. If Pantone colors are unavailable, use CMYK conversion. Paper Stock: High-quality 80lb. (216 gsm) cover. Bright white or off-white gloss-coated paper.

Front

Back


B Name: Adelle Bold 9 pt. Upper Case. Left Aligned.

C Title: Swiss 721 Light Condensed Italic 8 pt.

D Property Name: Adelle Regular 9 pt. Descriptor Upper Case, Property Name Initial Cap. Left Aligned.

E Address/Contact Information: Swiss 721 Light Condensed 8 pt. Left Aligned.

F Optioinal: Best Western 3 Logo lock-up logo with Tagline must be 2 7/8 (73.025 mm) wide.

G URL: Swiss 721 Light Condensed Italic 8 pt. Centered.

Property Business Card | Optional Layout


A

B

C

DE

F

G

1/4 (6.4mm) 1/4 (6.4mm) 1/4 (6.4mm)

1/4 (6.4mm)

3/8 (9.5mm)

1/4 (6.4mm)

1/4 (6.4mm)



McCANDLESS, ALASKA


1 North Birchwood Ave McCandless, AK 99522

THE WORLDS BIGGEST HOTEL FAMILYSM


Property Envelope | Optional Layout

The BEST WESTERN logo is mandatory on this item. The technical specifications listed in this section must be followed for all property envelopes that are branded.


Size: Comercial NO. 10 Envelope Ink: Best Western Blue, Red and Yellow Pantones are recommended. Otherwise use CMYK conversion. Paper Stock: High-quality 24lb. (80 gsm) text. Bright white or off-white paper.




D Rule: 0.75 pt in Best Western Blue.

E Return Address: Swiss 721 Light Condensed 10 pt.

F Optional Tagline: Helvetica Neue 75 Bold 8 pt. Title Case. Left Aligned.

G Envelope Flap: Commercial.

A

G

B

E

D

C

F

1/4 (6.4mm)3/8 (9.5mm)

3/4 (19.1mm)

1/4 (6.4mm)

3/16 (4.8mm)3/16 (4.8mm)

3/8 (9.5mm)



Letterhead | Optional Layout

The BEST WESTERN logo is mandatory on this item. The technical specifications listed in this section must be followed for all property letterhead that is branded. All editable text fields (Property name, letter content, signature, etc.) must be

printed in black.


Size: 8 x 11 (215.9mm x 279.4mm). Ink: Best Western Blue, Red and Yellow Pantones are recommended. If not possible, refer to section 1.2 for CMYK conversion. Paper Stock: High-quality 24lb. (80 gsm) text. Bright white or off-white paper.

MCCANDLESS, ALASKA



1 North Birchwood AveMcCandless, AK 99522P: 555-777-1235 F. [email protected]

JOHN SMITH, MBAMarketing Manager

Dear Betsy Barber,

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean nulla mauris, rutrum facilisis eleifend non, condimentum eleifend libero. Praesent pulvinar rhoncus leo, vel porta massa dignissim sit amet. Nullam nec nisl a tellus gravida egestas id in dolor. Vestibulum at sem quam. Sed vulputate, est eu elementum ornare, tellus tortor posuere est, et rhoncus urna tortor non ligula. Etiam odio libero, elementum eget hendrerit vel, pretium ultricies velit. Vestibulum vel aliquam tellus. Integer sagittis dui quis diam porta nec posuere nisl viverra. Praesent at lectus velit, sit amet rhoncus nulla. Integer rhoncus commodo dolor nec blandit. Mauris vestibulum tempor mi a vulputate.

Donec tristique, odio in euismod rhoncus, eros quam dictum mi, ut imperdiet ligula sem ut metus. Nunc sed eros ut tortor tempus laoreet ut sit amet augue. Curabitur eget turpis ut ante eleifend rhoncus ultrices quis quam. Donec eleifend tortor at odio pulvinar quis adipiscing elit suscipit. Phasellus gravida lorem in justo posuere sodales. Nunc vehicula eros in enim rutrum sed tincidunt elit suscipit. Aliquam erat urna, elementum in imperdiet sed, luctus sed risus. Praesent et neque egestas diam molestie pretium. Cras molestie tincidunt justo, quis viverra dui adipiscing et. Fusce sollicitudin lectus at dui aliquam nec posuere orci consectetur. Suspendisse potenti.

Donec quis enim a dolor lobortis convallis vitae a nibh. Vivamus id augue vitae urna commodo hendrerit eget ut libero. Maecenas vel ornare nisi. Donec et libero eu lectus lobortis facilisis pellentesque non odio. Aenean gravida sapien nec mauris blandit aliquet accumsan purus rhoncus. Aliquam tempus enim ac sapien tristique a sodales mauris ultrices.




D Rule: 0.75 pt. in Best Western Blue.

E Tagline: Helvetica Neue 75 Bold 8 pt. Title Case Left Aligned.

F Body Copy: Helvetica Neue Regular 11 pt.

G Address/Contact Information: Swiss 721 Light Condensed 10 pt.

F

A

E

B

G

D

C

1/4 (6.4mm) 1/2 (12.7mm)3/4 (19.1mm)

3/4 (19.1mm)

3/4 (19.1mm)

3/4 (19.1mm)

1 1/8 (28.6mm)

3/16 (4.8mm)

6 7/8 (174.6mm)

1/4 (6.4mm)

1/4 (6.4mm)



Guest Directory | Optional Layout


MCCANDLESS, ALASKA

BEST WESTERN COLD MOUNTAIN


GUEST DIRECTORY1 Highland Drive

Marintoma, ON 90265

P: 320-555-1212 F. 566-430-9022

bestwestern.com/marintoma

MARINTOMA FALLS ONTARIO

BEST WESTERN PLUS Stonewall Place


GUEST DIRECTORY1 Malibu Drive

Flatworthy, CA 90285

P: 555-777-1235 F: 555-777-1236

bestwestern.com/flatworthy

FLATWORTHY CALIFORNIA

BEST WESTERN PREMIER Sunny Hill

GUEST DIRECTORY1 North Birchwood Ave

McCandless, AK 99522

P. 555-777-1235 F. 555-777-1236

bestwestern.com/ mccandless

THE WORLDS BIGGEST HOTEL FAMILYSM THE WORLDS BIGGEST HOTEL FAMILYSM



P: 555-777-1235 F: 555-777-1236

BestWestern.com/flatworthy





Marintoma, ON 90265

P: 320-555-1212 F. 566-430-9022

BestWestern.com/marintoma



McCANDLESS, ALASKA




P. 555-777-1235 F. 555-777-1236

bestwestern.com/mccadless


Card Binder Insert Option without Photo Card Binder Insert Option with Photo



Technical Specifications - Guest Directory | Optional Layout

Blue Option

Size: 8 x 11 (88.9mm x 50.8mm). Ink: 5C (4-Color plus Best Western Blue - Pantone 280) is recommended. If not possible, refer to section 1.2 for CMYK conversion. Paper Stock: High-quality 80lb. (216 gsm) cover. Bright white or off-white gloss-coated paper.




P: 555-777-1235 F: 555-777-1236

BestWestern.com/flatworthy





Marintoma, ON 90265

P: 320-555-1212 F. 566-430-9022

BestWestern.com/marintoma



McCANDLESS, ALASKA




P. 555-777-1235 F. 555-777-1236

bestwestern.com/mccadless


A Descriptor logo must be 1 1/8 (28.6mm) wide.

BProperty Name: Adelle Regular 27 pt. Descriptor Upper Case, Property Name Initial Cap. Left Aligned.



E Guest Directory Title: Adelle ExtraBold 50 pt. Upper Case. Left Aligned.

F Rule: .75 pt. reverse out white.

G Address/Contact Information: Swiss 721. Light Condensed 15 pt. Left Aligned.

H Optioinal: Best Western 3 Logo lock-up with Tagline must be 3 (95.25 mm) wide.

IBackground color must be Best Western Blue - Pantone 280 or CMYK Conversion.

A

D

H

B

C

E

F

I

G

5/8 (15.9mm) 1/4 (6.4mm)

5/8 (15.9mm)

5/8 (15.9mm)

5/8 (15.9mm)

3/16 (4.8mm)

3/16 (4.8mm)

3/16 (4.8mm)3/16 (4.8mm)

1/2 (12.7mm)



Best Western Family of Typesets | New Materials

All new brand material layouts must use only Adelle and Swiss 721 for the property name, descriptor content and body copy content. Usage of these fonts is limited to pages 2.31 through 2.41.

Adelle

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()




Swiss 721




Adelle Light

Adelle Regular

Adelle Bold

Adelle ExtraBold

Swiss 721 Condensed

Swiss 721 Bold Condensed

Swiss 721 Condensed Italic

sec02-printedmaterials.pdf

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