secqme watch over me deck 2014

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WATCH OVER ME THE APP THAT HELPS RESCUE PEOPLE IN DANGER

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SECQME Watch Over Me Deck 204, We are raising USD 150,000 at USD 1.5 million valuation. We like to be the "Waze" of the Personal Safety, (Which Sold to Google for USD933M) , Waze tells you where the traffic jams are so user could avoid traffic, Watch Over Me auto alert you when you enter high crime streets so you can avoid high-crime area

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Page 1: SECQME Watch Over Me Deck 2014

WATCH OVER ME THE APP THAT HELPS RESCUE PEOPLE IN DANGER

Page 2: SECQME Watch Over Me Deck 2014

> 135,000 Registered Users

2 weeks post-launch #1 Lifestyle app in Malaysia #2 Free app in Malaysia #2 Lifestyle App in Singapore #10 Lifestyle App in Australia

Page 3: SECQME Watch Over Me Deck 2014

Women in Big Cities Don’t Feel Very Safe.

!They’re downloading panic button apps that don’t even work!

Women are always calling their fathers, boyfriends, husbands, friends to feel safe. Because they can’t call them all the time, they install panic button apps. !But when you’re being attacked, do you really have time to unlock your phone, hunt down an app, and hit a panic button?

Page 4: SECQME Watch Over Me Deck 2014

With That In Mind, We Built “Watch Over Me”

Sends emergency alerts “automatically”

And shake your phone to

send an emergency

alert

Page 5: SECQME Watch Over Me Deck 2014

Sends Emergency Alerts “Automatically”

If you don’t confirm your safety by the time your run is up....

Your emergency contacts will be alerted via SMS

and email.

They will be provided with your location on a map

Video from your phone’s camera

Let the app know how long you want to be watched over for

Go for your run For every minute of the duration, Watch Over Me sends your location to our server

Page 6: SECQME Watch Over Me Deck 2014

Or, Shake Your Smartphone To Get Help Immediately

Video RecordingYour GPS location

Video recording of what’s going on from your

phone’s camera

Page 7: SECQME Watch Over Me Deck 2014

Women Love This App

1 in 3 people who click on our ad, downloads it.

60% of people who pay to subscribe pay for 12

months.

Page 8: SECQME Watch Over Me Deck 2014

We Can Reach 130M Women via FB Ads

40M

28M

18M

3.4M

36.5M

Female Age 15-35

Smartphone-using

Page 9: SECQME Watch Over Me Deck 2014

The Waze Of Personal Safety

In 2014, we’re taking it to the next level. !

One benefit of Waze is that it tells you where traffic jams are so you can avoid

traffic jams. Watch Over Me tells you where high-crime streets are so you can

avoid high-crime streets.

Page 10: SECQME Watch Over Me Deck 2014

Building The “Safety” Graph

Structuring unstructured

crime dataData from:

!!!!!

and more…

Crime Data Crowdsourced

from Watch Over Me Users

With The “Safety” Graph we will be able to tag streets or areas as “high-crime” and watch over users when they need it the most.

Page 11: SECQME Watch Over Me Deck 2014

Reaching Them is Scaleable & Affordable

!31% of clicks convert into installs!

!

MY + SG = US$0.12

AU + NZ = US$0.35

USA = US$0.73

UK = US$0.88

!

+ Every user helps us get more users.

Page 12: SECQME Watch Over Me Deck 2014

Our 12 Month Goal

1,000,000 users

24,000 paying users monthly

$600,000 annually

Page 13: SECQME Watch Over Me Deck 2014

400M

While we monetize from paying users from high-

spend countries like the US, AU and UK, we also monetize from low-spend countries in

Southeast Asia. !

We do this via the telcos.

Page 14: SECQME Watch Over Me Deck 2014

Deal Signed With #1 Telco in Malaysia

Licensing Fee + 50:50 Revenue Share

Page 15: SECQME Watch Over Me Deck 2014

Lock In SEA Country Partners = $360,000

Partnering with telco partners in Malaysia,

Indonesia, Philippines and Thailand alone , would lock

us in US$360K on top of revenue we’d be making on

top of paying users.

Page 16: SECQME Watch Over Me Deck 2014

1,000,000 users

24,000 paying users monthly

$600,000 annually

+

$360,000

US$1M annually

Page 17: SECQME Watch Over Me Deck 2014

Future Opportunity #1: The “Waze” of Personal Safety

In 2014, we’re taking it to the next level. !

Just like Waze (sold to Google for $933M) tells you where traffic jams are so you can avoid traffic jams. Watch Over Me

will you where high-crime streets are so you can avoid high-crime streets!

Page 18: SECQME Watch Over Me Deck 2014

Building The “Safety” Graph

Structuring unstructured

crime dataData from:

!!!!!

and more…

Crime Data Crowdsourced

from Watch Over Me Users

With The “Safety” Graph we will be able to tag streets or areas as “high-crime” and watch over users when they need it the most.

Page 19: SECQME Watch Over Me Deck 2014

Future Opportunities #2: China, Russia, Korea

Page 20: SECQME Watch Over Me Deck 2014

Future Opportunities #3: Watch Over Me For Wearable Tech

Google Glass Smartwatches

Page 21: SECQME Watch Over Me Deck 2014

This is why we dedicate our lives to making sure every girl in the world has it on her phone.

This is our life’s work.

James Khoo, Founder CTO + Systems Architect • Got the idea for Watch Over Me when his

sister went missing for several days when she was involved in a car accident.

• Former CTO, building banking solutions for financial institutions

• Grew his R&D team at Experian from 20-150 people in less than 2 years.

!

Chin Xin-Ci, Co-Founder Business Development + Marketing

• Was attacked + almost kidnapped in 2012 but escaped. Started working on Watch Ove Me almost immediately after.

• Managed & activated a 250,000 community, leading to the birth of a US$1M/year business

• Managed SEO, Adwords, Facebook advertising and community engagement in broad range of industries.

Page 22: SECQME Watch Over Me Deck 2014

Watch Over Me Targets A Very Basic Need That Every Woman Has.

The Need for Safety

Page 23: SECQME Watch Over Me Deck 2014

Invest In The Future Of Personal Safety

Raising $150,000 at $1.5 Million

Page 24: SECQME Watch Over Me Deck 2014

[email protected] +60 12 4090562