secrets of successful events
TRANSCRIPT
www.jcifinance.strikingly.com 1
lessons from the past: ‘what works’?
“secrets of successful events”
www.jcifinance.strikingly.com 2
we have analysed 9 years’ data 516 events 9200 aDendees
www.jcifinance.strikingly.com 3
this is what we have learnt..
www.jcifinance.strikingly.com 4
2012 was the most popular year
Meet the Members, Annual Gala, TEDx, Kick-‐off
are ALWAYS MORE POPULAR than usual monthly events
with 1,794 people aDending various events throughout the year, this year we have already done 487, aJer just 3 months
www.jcifinance.strikingly.com 5
Median aDendance is 13 ..’staLsLcally’ that is the number you should expect in your usual monthly event
Unless it’s one of these events below -‐
.. in fact, our top 10 all Pme favourites are those events..
Event Year Tickets Sold
Think Possible-‐ Gala Dinner 2014 273
JCI London Kickoff 2016! 2016 126
'MEET THE MEMBERS!' -‐ AN OPEN EVENING 2012 125
TEDxSquareMile 2013 2013 113
TEDxSquareMile2015 2015 112
JCI UK NaLonal ConvenLon 2010 2010 107
'MEET THE MEMBERS!' -‐ AN OPEN EVENING 2012 103
TEDxSquareMile 2012 102
Meet the Members 2 -‐ An Open Evening & Drinks! 2012 95
JCI London's Ten Outstanding Young People Award 2012 91
www.jcifinance.strikingly.com 6
…but, you knew those already..
www.jcifinance.strikingly.com 7
three things disLncLve about these events 1) they are well planned 2) adverLsed well ahead of Lme 3) our regular audience expect these events
SO, we dug deep and found these GEMS.. they are the most popular events when you take Gala, TEDx and Meet the Members out of the equaLon
Team Event Year Tickets Sold
Social An IntroducLon to JCI London Social & InternaLonal with LaLno Twist! 2013 77
Training Sales and Business Development for Market Makers 2015 73 Training Are you ready to be a Leader? 2013 73 Social Thirsty Thursday Networking 2014 67 Community JCI Peace Conference 2015 2015 63
Business DIRECTORS ACADEMY -‐ Empowering Tomorrow's Directors! 2013 50 Social An Encounter with Pablo Picasso 2013 50 Training JCI's visit to the Art of Engagement 2010 49
Business JCI London Hustle: Spotlight on fundraising insights For Entrepreneurs 2015 48
Training JCI Future of Work Speaking CompeLLon 2012 48
www.jcifinance.strikingly.com 8
www.jcifinance.strikingly.com 9
what do these events tell us?
killer Ptle + compelling descripPon + targeted keywords
= magic combinaPon
www.jcifinance.strikingly.com 10
Example event: ‘Superheroes Series ’Winning With a Villain – NegoLaLons, How to afford a bat mobile
jaycees like to have fun. MORE THE BETTER!
www.jcifinance.strikingly.com 11
Example event: JCI London Social & InternaLonal with LaLno Twist!
events featuring latest trends, topics.. get the ATTENTION!
www.jcifinance.strikingly.com 12
Example events: Spotlight on fundraising, Future of Work – speaking compeLLon,
Impact of Credit Crunch
hard-‐skill sells. ALWAYS!
www.jcifinance.strikingly.com 13
Example events: Directors Academy, Sales and Business Development,
How to Guide, StarLng an Online business
jaycees value events with real-‐life insights!
www.jcifinance.strikingly.com 14
Example events: Business Q&A, Entrepreneur round tables,
Visits to CouDs, Bank of England
email us for.. (1) email addresses for all past events aDendees (2) full list of past events for your team (3) ways to capture and measure feedback
www.jcifinance.strikingly.com 15
ACCESS the full events database .. this is how the spreadsheet looks like. It’s easy & friendly to use..
(1) Take a quick, short, soJ feedback (2) Ask for hard tesLmonials (3) Measure impact
‘a]er event’ – think sustainability
www.jcifinance.strikingly.com 16
..these will help us to create even be_er events in future for our members
..make our chamber even more a_racPve to newbies
