Section A #8 Choosing the Right Color• Mood

– What mood do you want to create• People

– Think about the people who will be in the area• Style

– The style may influence the color choice(s). Spanish style = rust colored walls

• Items in the room– Choose an item in the room, and one of it’s colors as the main

color for your room. Then choose accent colors based on your knowledge of color schemes.

• Time– The amount of time that will be spent in the room

• Existing Colors– Some room components can’t be changed so incorporate

them.• Adjacent Rooms

– Create a unified look with rooms that you can see.• Lighting

– Natural light shows objects in true colors. Artificial lights make color appear blue or yellow

Using Color Correctly• Colors seem more intense when applied to

large areas. Choose a color several tints lighter than the color actually desired.

• Using contrasting colors draws attention. Remember, too many strong contrast values in a room can be confusing and tiring.

• Choosing colors that have similar values will create a restful mood in the room.

• Color schemes/harmonies look better when one color, the base color, dominates. When you use equal amounts of two or more colors, your eyes become confused and your color selection seems cluttered

• The value of a hue changes the apparent size of a room.– Dark ceiling (dull) appears lower and

closer and light (bright) colored walls appear further away.

• If a room is small, choose colors that will make the room appear larger. (tints, low-intensity colors, and cool hues)– Lighter walls makes it appear larger

• If a room is very large, choose colors that will make it look smaller. (Shades, high-intensity colors, and warm hues)– Darker walls make a room appear

smaller• Bright colors convey an informal

environment• Use High-intensity colors in small amounts

such as accent colors in accessories or small pieces of furniture.

• Black unifies when a number of colors are used.Complete Assignment #4 Creating Effects with color Scenario

FACTORS TO CONSIDER BEFORE CHOOSING

COLORS• STYLE

• MOOD

• EXISTING COLOR

• OTHER ROOMS

• LIGHTINGo Natural: TRUE COLOR Artificial: More Yellow or

Blue

COLOR PSYCHOLOGY

HOLIDAY COLORINGChoose a holiday picture and color it using

different colors than the actual holiday colors.ie: Red and Green for Christmas

Color

The Psychology of Color

• Think of all the clichés you’ve heard regarding color:

Red as

Blood

Feeling Blue

Green

with

EnvyYellow with fear

Psychology of Color Affects:

• Feelings, temperament, mood o If a particular color is preferred, it is most likely needed

by the

• Temperature• Energy level, fatigue, stress level• Taste• Visual perception, eyesight• Comfort

Colors can have a significant impact on the way we feel.

• How does this color make you feel?

• How does this color make you feel?

• How does this color make you feel?

• How does this color make you feel?

Colors can have a significant impact on the way we feel.

• How does this color make you feel?

• How does this color make you feel?

• How does this color make you feel?

• How does this color make you feel?

In your study guide answer:

3. Color in Food4. Smells associated with colors5. Sounds related to colors6. Memories related to colors

What Color is Your Personality?

1. Click on the link for the first personality test

2. In your study guide

- Write down what your favorite color is on #1.

- Write down what your most disliked color is #2.

::: COLORSTROLOGY ::: http://www.colorstrology.com/

Study Guide Notes• Back on the blog page is a mate selection

test based on your choices of favorite color and most disliked color. Who are you best suited for?

• Use the next following slides to interpret your color choices and to learn more about color.o While this information should not be taken too seriously, it is

fun to consider.

• Use the slides to also complete #7, 8, 9 in the study guide.

RED• You want to be part of the action and are quite

impulsive. Outspoken, quick-tempered and intense, are words that describe your personality. In a crowd you are dynamic and noticeable. If you’re not careful you can become overbearing. You are emotional, exciting, and athletic. You give your opinion whether others will agree with you or not. Life for you must be lived to the fullest.

RED• WARM• ADVANCING• DANGER• ANGER• EXCITEMENT• Strong, powerful, eye-catching, stop,

fire

ADJECTIVES EMOTIONS / INTERESTING FACTS

RED• Exciting, Aggressive, Energetic, Power, Anger, Danger,

Courage, Tension Heat/Fire, Nervous, Bold, Emotional• Tinted: Tends toward femininity, softness, sweetness• Toned: tends toward serenity, quieting, embracing• Shades: create warmth, masculinity, sophistication• First color seen by a newborn when he starts to see color.• Drivers of red sports cars are issued more traffic tickets.• Stimulates the appetite, causes you to lose track of time,

and effects breathing, heart rate, blood pressure, motor skills, and the development of healing muscles.

ORANGE• You are unique. You are friendly and get along

well with others. You radiate warmth and inspire those you are with. You tend to be social and are drawn to groups of people. You are the hearth of the home and grateful for family and friends.

ORANGE• WARM• ADVANCING• HAPPY• EXCITING• FRIENDLY• COURAGE• Autumn, less aggressive than red

ADJECTIVES EMOTIONS / INTERESTING FACTS Orange

• Exciting, exotic, stimulating, happy, full of life, eye-catching, informal, fun-loving, friendly,, hopeful, full of energy.

• Warm, advancing• Inexpensive • stimulates the appetite• good for fast food restaurants

YELLOW• You are intellectual and drawn toward the new

and modern. High spirited, cheerful, and idealistic best describe your personality. You are vivacious, extroverted and comedic. You have strong opinions and can be stubborn. You life by high standards and give sound advice.

YELLOW• WARM• ADVANCING• CHEERFUL• SUNNY• HAPPY• COWARD• FRIENDLY

ADJECTIVES EMOTIONS / INTERESTING FACTS

YELLOW• Cheerful, Friendly, Happy, Sunshine,

Enlightenment , Childlike, Cowardice, Deceit, Value, temporary

• Tinted: Very Cheerful, Happy, Bright• Toned: Becomes Rich, Embracing, Cozy, or Even

dull• Shades: More somber, heavy, even rich• Memory Stimulating – good for studying.• Lose temper more easily in presence of Yellow

o Elderly lose minor muscle control in the presence of yellow

• Babies cry more often in yellow rooms• Nature uses yellow as a temporary color• Effects the development and healing of chest,

heart, and lungs.

GREEN• You are fresh, friendly, and natural. You are

persistent, well balanced, and stable. The environment is important in your life and you like things basic to the point of being simple. As a friend you are frank, sensitive, affectionate, and loyal.

GREEN• COOL• RECEDING• HEALTHY• FRESH• NATURE• LUCK• Envy, jealousy, hope, order, growing,

calm

ADJECTIVES EMOTIONS / INTERESTING FACTS GREEN

• Peaceful, relaxing, serenity, freshness, status, security, jealousy, camouflage,

• Cool and receding• Symbolizes nature, good fortune, jealousy, and,

new beginnings, go, hope, growing• Soothes pain, easiest for the eye to see, controls

impulsiveness and overeating

BLUE/GREEN• You are sensitive and need loving care and

adoration from others, but you maintain your independence. Showing emotion is difficult for you and others perceive you as self-centered. You have excellent taste and a mature outlook.

BLUE• You are cautious, conservative, and sensitive to

the needs of others. Your basic need for harmony often thrusts you into the roll of peacemaker. Words that best describe you are business-like, calm, and capable. You are a loyal, trustworthy friend, but expressing your emotions in a relationship is difficult for you.

BLUE• COOL• RECEDING• SAD• LONELY• FORMAL• SOOTHING• Calm, orderliness, restful, relax,

spaciousness, depression

ADJECTIVES EMOTIONS / INTERESTING FACTS BLUE

• Serene, Honest, Loyalty, Dignity, Integrity, Restful Cool/cold, Depression/gloom, Respect, AuthorityCan lower pulse, blood pressure, and respiration rate. Can boost IQ

• Makes apparent temperature drop 2-4 degrees• Can be depressing for some if not relieved by

another color• Recedes and enlarges• Poor food coloring choice • Effects to eyes ears, nose and throat.• 80% of people’s favorite color.

Violet• You are creative! You consider yourself unique

and set yourself apart from others. You are an artist at heart. Scheduling and mundane tasks bore you. You can frequently be found day dreaming and would actually prefer fantasy over reality. While you seek cultural events and luxury, you do not put yourself out to serve humanity. Many inventors claim purple as their favorite color.

VIOLET• COOL• RECEDING• ROYALTY• MYSTERY• DIGNITY• DRAMATIC

ADJECTIVES EMOTIONS / INTERESTING FACTS Violet

• Royalty, dignity, luxury, sensual, uncertainty, artistic, expressive, flamboyant

• Cool, receding• Most complex color• Women generally accept• Tire of the fastest• Great accent color, but too much will cast

a yellow look on the surroundings• Triggers the regurgitation reflex

BLACK• You are sophisticated, mysterious, and dramatic.

You are dignified and keep to yourself. You may be unhappy with how things are, but aren’t quite certain how you can change existing circumstances. A young child who chooses black exclusively may be depressed.

BLACK• EVIL• MYSTERIOUS• DEATH• OLD• Villain, heavy, wisdom, dramatic,

severe

ADJECTIVES EMOTIONS / INTERESTING FACTS Black

• Mysterious, mourning, sorrow, dignity, solemnity, formality, serious

• Warm color, receding• Slimming color• Reinforces the color it touches, A powerful accent• Power, strong, authority when combines with

white, sophisticated

WHITE• You expect to be happy most of the time. Your

personality is light, good, and pure. You have a sense of innocence about you. You seek perfection and expect others to do the same, which sometimes makes you appear cold.

WHITE• GOOD• CLEAN• YOUTH• PURE• INNOCENCE• HEROISM• PEACE

ADJECTIVES EMOTIONS / INTERESTING FACTS

White• Delicate, refined, peace, purity, innocence, youth,

heroism, cleanliness, clarity, isolation• Advancing• All white feels empty or forced• Softens edges between colors• Encourages precision• Fatiguing

• You are probably laid back and carefree. You may be somewhat sheltered and innocent, or you wish you were. Words that describe you are shy, romantic, and feminine. You are gentle, almost to the point of being weak. You have a calming effect on those around you and people who need a friend seek you out.

PINK

ADJECTIVES EMOTIONS / INTERESTING FACTS Pink

• Sweet, calming, feminine, passive, compassionate reduces strength, promotes harmony

• Good accent color, but not recommended as overall color

• Tranquilizing effect that can relax muscles and moods ie: prisons, hospital rooms, drug centers, opposing team locker rooms

BROWN• You are likely to be seen as stable and

unchanging. You are self-disciplined, conscientious, and dependable. You like the rugged outdoors and the ultra natural. You are warm, comfortable, intimate, and accepting.

ADJECTIVES EMOTIONS / INTERESTING FACTS Brown

• Warmth, snug, secure, protection, homelike, masculine, solid

• Universal• Less intensive behavioral response• Good listeners wear brown• Positive food associations

What if you prefer a color?

• Being drawn to a certain color that day means that your body and/or mind is in need of what that color has to psychologically offer.o The color Brown offers: Warmth, snug, secure,

protection, homelike, masculineo The color orange or yellow: Exciting, exotic,

stimulating, happy, full of life, eye-catching, informal, fun-loving, friendly,, hopeful, full of energy.

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Color personalities!!

• To appear refined, romantico Warm to cool hueso Lighter valueso Dull, muted to medium intensities including pastelso Close contrasts, subtle

• Examples: shell pink, lavender, misty rose, orchid, blue, peach, all pastels

• To feel and appear happy, youthful, sportiveo Warmer hueso Light to dark valueso Medium to bright intensitieso Strong contrasts, bold

• Examples: coral, red, khaki, ivory, brown, camel, cinnamon, brick

Color Personalities!!!

Color personalities!!!

• To appear mature, serious, somber, classico Cool hueso Dark valueso Dull intensities

• Examples: navy blue, taupe, charcoal, maroon, gray, black

Color personalities!!

• To feel and appear dramatic/exotico Warm to cool hueso Dark values, deepo Bright intensities, richo Strong contrasts, bold

• Magenta, fuchsia, emerald green, royal blue, regal purple, sapphire, amethyst

Scenarios in the study guide

• Red pillow or a red wall?o Answer in the study guide

• Blue bedroom?

Assignment: Analyze your holiday coloring and the effect that your color choices have on the holiday image.