International Assembly for Collegiate Business Education

International Assembly for Collegiate Business Education

Outcomes Assessment Plan

Institution:

Davenport University

Academic Business Unit:

Donald W. Maine College of Business

Date:

January 22nd, 2016

2013-2015 by the International Assembly for Collegiate Business Education

Lenexa, Kansas

USA

ContentsSection I: Mission and Broad-Based Goals3Mission Statement3Broad-Based Goals3Bachelors-Level Programs6Student Learning Outcomes for Bachelor of Business Administration6Student Assessment for Bachelor of Business Administration10Student Rubric for Bachelor of Business Administration21BBA Marketing Learning Outcomes22BBA Marketing Assessments24BBA Marketing Rubric27BBA Marketing: Advertising & Promotion Specialty Learning Outcomes28BBA Marketing: Advertising & Promotion Specialty Assessment29BBA Marketing: Advertising & Promotion Rubric30BBA Marketing: Business to Business Specialty Learning Outcomes31BBA Marketing: Business to Business Specialty Assessment32BBA Marketing: Business to Business Specialty Rubric33BBA - Marketing: Professional Selling Specialty Learning Outcomes34BBA - Marketing: Professional Selling Specialty Assessment36BBA - Marketing: Professional Selling Specialty Rubric38BBA - Marketing: Sport Marketing Specialty Learning Outcomes39BBA - Marketing: Sport Marketing Specialty Assessment40BBA - Marketing: Sport Marketing Rubric41

OUTCOMES ASSESSMENT PLAN

Davenport University

Donald W. Maine College of Business

Section I: Mission and Broad-Based Goals

Mission Statement

Mission of the Donald W. Maine College of Business:

The Donald W. Maine College of Business supports the vision of Davenport University to be a global leader in higher education upholding its founders, M. E. Davenport, call for graduates to make a living, make a life and make a contribution.

The Donald W. Maine College of Business brings people and knowledge together to achieve performance-based educational outcomes for students that promote value creation, entrepreneurship and contributes to realizing diverse and thriving business enterprises and communities.

Broad-Based Goals

Broad-Based Student Learning Goals:

1.

Synthesize the Davenport University Excellence System, which includes Global and Intercultural Competence, Civic and Social Responsibility, Ethical Reasoning and Action, Critical and Creative Thinking, Analysis and Problem Solving, Leadership and Teamwork, Information and Technology Proficiency, Written Communication, and Professional Communication.

2.

Apply a broad base of business knowledge as it relates to students chosen profession.

3.

Apply legal and ethical standards as they relate to the global business environment.

4.

Demonstrate competencies required to pass relevant certification examinations.

5.

Plan resolutions to business/legal problems based upon data analysis.

Broad-Based Operational Goals:

1.

Donald W. Maine College of Business will achieve annual University-established enrollment goals.

2.

Donald W. Maine College of Business will achieve annual University-established employment rate as measured by student placement rate six months after graduation.

3.

Donald W. Maine College of Business will achieve annual University-established performance ratings for Employer Perception Survey measuring preparedness of students for the workforce.

4.

Donald W. Maine College of Business will achieve annual University-established Student Achievement Measure (SAM) which measures the percent of first-time, full-time and transfer full-time bachelors degree seeking students who graduate within 150% of normal time to completion.

5.

Donald W. Maine College of Business will achieve annual University-established Graduate Satisfaction rate which measures graduates who would recommend the University to others.

Bachelor of Business Administration (BBA) Degrees

Bachelors-Level Programs

Student Learning Outcomes for Bachelor of Business Administration

General Program Intended Student Learning Outcomes for BBA Program:

1.

Program Learning Outcome 1

Apply business decision tools to inform business decision-making.

Broad-Based Student Learning Goals Associated with this Outcome:

#1 Synthesize the Davenport University Excellence System, which includes Global and Intercultural Competence, Civic and Social Responsibility, Ethical Reasoning and Action, Critical and Creative Thinking, Analysis and Problem Solving, Leadership and Teamwork, Information and Technology Proficiency, Written Communication, and Professional Communication.

#2 Apply a broad base of business knowledge as it relates to students chosen professions.

2.

Program Learning Outcome 2

Integrate major principles in the functional areas of accounting, marketing, finance, human resources, and management to make business decisions.

Broad-Based Student Learning Goals Associated with this Outcome:

#1 Synthesize the Davenport University Excellence System, which includes Global and Intercultural Competence, Civic and Social Responsibility, Ethical Reasoning and Action, Critical and Creative Thinking, Analysis and Problem Solving, Leadership and Teamwork, Information and Technology Proficiency, Written Communication, and Professional Communication.

#2 Apply a broad base of business knowledge as it relates to students chosen professions.

3.

Program Learning Outcome 3

Develop and present business communication based on professional standards.

Broad-Based Student Learning Goals Associated with this Outcome:

#1 Synthesize the Davenport University Excellence System, which includes Global and Intercultural Competence, Civic and Social Responsibility, Ethical Reasoning and Action, Critical and Creative Thinking, Analysis and Problem Solving, Leadership and Teamwork, Information and Technology Proficiency, Written Communication, and Professional Communication.

#4 Demonstrate competencies required to pass relevant certification examinations.

#5 Plan resolutions to business/legal problems based upon data analysis.

4.

Program Learning Outcome 4

Apply the principles of ethical, legal, and cultural dimensions as considered in business decision-making.

Broad-Based Student Learning Goals Associated with this Outcome:

#3 Apply legal and ethical standards as they relate to the global business environment.

5.

Program Learning Outcome 5

Apply knowledge of the global business environment.

Broad-Based Student Learning Goals Associated with this Outcome:

#1 Synthesize the Davenport University Excellence System, which includes Global and Intercultural Competence, Civic and Social Responsibility, Ethical Reasoning and Action, Critical and Creative Thinking, Analysis and Problem Solving, Leadership and Teamwork, Information and Technology Proficiency, Written Communication, and Professional Communication.

Assessment Instruments for General Program Intended Student Learning Outcomes Direct Measures of Student Learning:

Performance Objectives (Targets/Criteria) for Direct Measures:

1.

Direct Measure 1

Capstone Class Projects for each major:

BBA in Accounting: ACCT495 Accounting Issues and Research

BBA in Accounting Fraud Investigation: ACCT495 Accounting Issues and Research

BBA in Human Resource Management: HRMG453 Strategic Human Resources

BBA in Finance: FINC495: Financial Plan Development

BBA in Marketing: MKTG441 Strategic Marketing

BBA in Management: BUSN495 Business Planning Capstone

BBA in Sport Management: MGMT421 (SPMG421) Sport Governance and Regulation

BBA in General Business: BUSN495 Business Planning Capstone

BBA in International Business: BUSN496 International Business Capstone

Objective (Target/Criterion) for Direct Measure 1

85% of students will either Meet Expectations or Exceed Expectations on the grading rubric for this measure.

General Program ISLOs Assessed by this Measure:

#1 Apply business decision tools to inform business decision-making.

#2 Integrate major principles in the functional areas of accounting, marketing, finance, human resources, and management to make business decisions.

#3 Develop and present business communication based on professional standards.

#4 Understand the principles of ethical, legal, and cultural dimensions as considered in business decision-making.

#5 Develop business decisions based on distinctions in cultural and operational business practices..

2.

Direct Measure 2

Comprehensive Case Study Embedded in the capstone course of each BBA Major listed below:

BBA in Accounting: ACCT495 Accounting Issues and Research

BBA in Accounting Fraud Investigation: ACCT495 Accounting Issues and Research

BBA in Human Resource Management: HRMG453 Strategic Human Resources

BBA in Finance: FINC495: Financial Plan Development

BBA in Marketing: MKTG441 Strategic Marketing

BBA in Management: BUSN495 Business Planning Capstone

BBA in Sport Management: MGMT421 (SPMG421) Sport Governance and Regulation

BBA in General Business: BUSN495 Business Planning Capstone

BBA in International Business: BUSN496 International Business Capstone

Objective (Target/Criterion) for Direct Measure 2

85% of the students will eithe