section pop cake

8/2/2019 Section Pop Cake

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CHAPTER I

EXECUTIVE SUMMARY

Company Profile

Pop Cake is the chosen name of the proponents for the business. It is a corporation

composed of eight fourth year high school students that offers a mission to provide the best

quality of Cake pops to its consumers in the most reasonable price. Pop Cake is located at 2nd

floor, Market Market, Makati City.

Nature of the Products Being Offered

Pop cake offers a wide variety of different kinds of Pop cakes such as:

Chocolate coated Popcake

Vanilla coated Popcake

Blue coated Popcake

Chocolate Popcake

Vanilla Popcake

Size and Growth Trend of the Market

Food and beverage industry is visibly growing from year to year. Even the numbers of

establishments are getting a large number from year to year. It means that the proponents would

surely have a large number of competitors here in the Food and Beverage Industry every year.

Our targets are starting from toddlers to adults who still have the “sweet tooth” as they call it.



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Make-up and Background of the Management

The following are the composition of the management team:

The General Manager will be responsible for handling the final approvals before taking in action.

He will make the final decisions and the one who assigns the three main executives with their

tasks.

The Human Resources Committee is responsible for the sales and marketing activities of the

company.

The Sales Committee manager of the business will be the one analyzing on which makes

effective and efficient on ways of handling financial reports, accounting, and all kinds of

financial analysis for the business.

The manager of the Service Committee will be responsible for strategy formulation and other

fields regarding in dealing with people for the product

Financing requirements

POPCAKE is committing Php 15,000.00 in the starting the start-up of this venture, will

be used for the rental of the place, advertisement, buying of supplies and equipments needed.



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Key Projections

The table below shows the forecasted sales for the next few years:

POPCAKE 2015 2018 2020 2022 2024

Sales 30,000 50,000 80,000 100,000 150,000

Gross profit 25,000 50,000 75,000 90,000 125,000

Net Income 20,000 40,000 60,000 80,000 100,000

Sales Forecasting is an important part of the business management. Sales forecasting helps the

proponents to get a solid idea of what your future sales are going to be to help you manage your

inventory and plan for growth.

Proposed use of funds

Every business has proposed use of funds and since Popcake will be starting as a small

private company it would be better to divided the funds into two(2) namely; the gear-up and the

operating expenses. All the money that the business will profit from the business belongs to the

gear-up category. These sub-categories come in like rent deposits, starting inventory, down

payments on equipment and properties. As for the operating expenses, it composes of the costs

of keeping the business running smoothly. Like salaries, rent, supplies, utilities, raw materials

and other expenses concerning the business.



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Proposed Exit Strategy

`If in the future the proposed entry strategies will not be successful and isn‟t going as planned

then the owners of the corporation has implemented essential measures and practices to exit the

business properly. All equipment and other merchandise will be sold to pay for any current

debts. Other remaining debts will be paid by the owners through monthly payments until the

payments are completed.



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CHAPTER II

BUSINESS DESCRIPTION

Mission Statement

The proponents commit themselves to provide quality Pop Cakes that will satisfy the

taste of our consumers through Appearance and Palatability. Their mission is to establish a

corporation that will create cake pops with quality in the most reasonable price. In addition, they

also aim to sell remarkably delicious and healthy foods that will meet the highest standards of

quality, by providing our customers with the best service.

History Behind the idea

The Idea was conceptualized in the late nineties; POP CAKE is the world‟s first

commercial-grade lollipop cake. Globally over twenty million pancakes are eaten on a daily

basis. Traditionally an American breakfast staple, pancakes are currently enjoying increased

popularity in many countries around the world. One of those countries is the Philippines. Since

Filipinos are fond of imported product and goods the POP CAKE business will be a good

marketing experience because of the wide-ranging number of people/ children who love to eat

sweets.

The proponents chose this product because of its quality and its increasing popularity demand

from the consumers especially children thus, made the proponents an idea to put up a small

business like this.



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Company’s proposed Legal form

The proposed legal form of this business is Corporation. This company is formed in

which the proponents are the board of directors. They will manage and contribute to the needed

capital for business and will be equally liable for its debts. Members will provide 15,000 pesos

each for us to come up with the target capital 45,000 pesos to establish the business. The initial

money that will give individually will be coming from our savings, allowance, and small

contribution coming from our parents that supports us to pursue our business. The corporation‟s

profits or losses are passed through the owners. It is a domestic business which will not have

more than 25 stock holders. The share holders then must report profits as supplemental income.

Our company, does not pay taxes on profits also double taxes is avoided.

Application for Registration

FORM I: Business Permit



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WHAT IS BUSINESS PERMIT?

A business permit is a type of legal authorization to operate a business in a city, county, or state.

A permit may even be required on a federal level. Typically issued in document form, a business

permit gives a business owner the right to conduct entrepreneurial activities as set forth in the

permit application.

The Business requires having a permit in order to operate legally within the city. The bylaw

allows the City to ensure that public health and safety regulations are addressed by businesses

when the public has access.

In most cases, a company will need a business license to operate. The licenses and permits

needed will depend on the type of business and the location where the company resides. Here are

the following ways on getting a business permit.

1. Find out which licenses and permits are required by your city or county. Do this by contacting

your local city or county government office.

2. Submit your application. Basic information is needed, such as firm name, contact details and

location, individuals affiliated with the company and type of establishment.

3. Get your certificate. Once an application is approved, the business permit is generally mailed

to the business owner within a few weeks. Permit need to be renewed annually.

Lastly, we could get a business permit in the local city or municipality.



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Sec Permit

FORM II: Securities and exchange of commissions (SEC) permit

Securities and Exchange Commission is a federal agency which holds primary responsibility for

enforcing the federal securities laws and regulating the securities industry, the nation's stock and

options exchanges, and other electronic securities markets in the Philippines.



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Employee Disciplinary Action Form

Form III

1 Employee disciplinary action is a way to manage misconduct in the workplace and an attempt

to bring an employee back in line with organizational policy. Organizational policy consists of

reasonable rules of conduct including attendance, performance, ethics, and many other policies.

1 http://hr.toolbox.com/wiki/index.php/Employee_disciplinary_action

http://hr.toolbox.com/wiki/index.php/Employee_disciplinary_action






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By Laws, Rules and Regulations

2First and for most it is very important to have laws, rules and regulations to be followed for an

efficient ways to have a good relationship between the company, it‟s leaders and employees.

This will lead us to avoid unnecessary things and in order to achieve our main purpose.

There are also laws pertaining to your workplace standards and job safety and Health standards.

Also „right to work‟, which means things in the company is run by its laws. One example of

safety measures for employees is the law about sexual harassment. This is very important to be at

ease at work.

About ages, they prohibit age discrimination like for example you‟re in the mid -forty‟s but less

than sixty years. It is very much welcome to still is at work. While Child labor is another thing,

because age doesn‟t matter especially if he has the ability to do so. Next is the „Civil Rights Act

of 1964‟ which prohibits color, religion, sex and natural origin of its people.

We also have overtime law like most of the company does have. Employees did much work than

what is expected so they deserve to be paid accordingly. Another good thing is the “Paid Sick

Leave”, it‟s not our will to have sick right so we excuse this as an emergency and you‟re right to

be paid.

2http://jobsearchtech.about.com/od/labor_laws_2/Federal_Labor_and_Employment_Laws.htm





























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Product Development and Research

Executive Summary

Pop cakes developed by the United States and other countries. It is very well-known due to the

fact that many of us love to eat sweets. It is good in meals like breakfast. Pop cakes developed

good standards in making it tastier and healthier as well.

Compared to others, our product can be delivered much easier because of good quality service of

delivery calls. We‟ll assure you that on the way of delivering Pop cakes to your house, they‟ll

still presentable and attracting.

Aside from that, pop cakes will be more personalized in each designs depends on the theme you

want to have. You‟ll surely have lots of options and you‟ll surely try all themes and flavors

made.

More flavors are added to it so that you‟ll surely choose your favorite ones. In a healthy way, it

has 97 % fat-free and tastes delicious. It will surely be in with teenagers because you can have

this in every occasion who wish to. Compared to others it‟ll be bought fo r a cheaper prize.

The 2 million will be used to begin the production, capital and etc. An additional 250, 000 is

being provided by the owner.

























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Recommendation:

The proponents recommend Popcakes for people/toddlers who are looking for sweets, and

desserts which have good taste with an awesome design/ theme depending on what occasion you

are to celebrate. It has a remarkable taste that you‟ll surely forget your name. Your budget in

different needs will be just okay because our product costs more cheaply than others.

Conclusion:

Based on our objectives with Popcake the proponents have a better outlook on their

mission. And that is to establish a corporation that will create cake pops with quality in the most

reasonable price.















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Figure 1. Timeline of events

TASKSAugust

S e p t .

October

Idea Generation

Planning of the business

Knowing the target market

and finding a location

Survey

Canvas of the materials

needed

Finding a location

Finalizing business

Registration of the business

Start of implementation


























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CHAPTER III

MARKET ANALYSIS

Description of the Industry

The food industry is a complex, global collective of diverse business that together supply

much of the food energy consumed by the world population. Only subsistence farmers, those

who survive on what they grow, can be considered outside of the scope of the modern food

industry.

The food industry has been there long before other industries came along and will be

there long before others vanish, since food is one of the primary or basic needs of humans. Out

of most of the businesses involved in the food industry only few businesses ever closes down.

With these in mind, the proponents thought that putting-up a Popcake business will have more

chance at success than any.

Targeted Markets

The proponents thought that their product should be open to all ages, but will focus more

on toddlers, teenagers, and adolescents since it is in that age range that people mostly have what

is commonly called” sweet tooth”. Since Popcakes is a cake covered with chocolate it will be

more appealing to the market the proponents chose to focus on.

Marketing Research
























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Competition

3The strength of product market competition plays an important role in economic

growth and affects economic efficiency, the allocation of resources, and can also lead to

improved labor market performance. The Economics Department is examining product

market competition and economic performance in order to identify product market

policies that are conducive to growth and employment.

Starting a small company like this has also its disadvantages for example; since

were new people might get suspicious on their first try because Starbucks is already

known for selling pop cakes, the location and the type of people surrounding it.

Barriers to entry

The proponents think the problems they will encountering are as follows:

Capital- the amount of money the proponents need to start the business

Price- how much will the proponents sell the said product

Location- finding the right places where it is to be advertised and I best to sell.

Finding the right mixture and flavor- the proponents are looking for the right mixture and

flavor satisfy the needs of aspiring consumers

Being new on the market- the proponents think that it will be difficult for the business

and the product to be trusted since there are a lot of signatures branded bake shops, pastry

shops and the like already in the business for some time.

Appearance- the proponents are looking for a way to make the product more appealing to

the market.

3http://www.oecd.org/department/0,3355,en_2649_34833_1_1_1_1_1,00.html











































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CHAPTER IV

MANAGEMENT TEAM

Background/Primary Responsibilities of the Management Team

Poke is a small private company that has people who manage and contribute their skills

in the corporation. That‟s what the management team composes of. The strengths of our

management team composes of Perseverance, Patience, Creativity, Camaraderie and Curiosity is

what we posses and what we think we need give an optimistic view for our possible investors

and loaners in the business.

Pokes‟ management team is composed of three main groups, respectively: the Human

Resources Committee, the Service Committee, and the Sales Committee. The managers of each

of these committees compose of the management team of the corporation. They are responsible

in terms of making managerial decisions, creating a harmonious work area, In charge of setting

the company‟s vision, and commanding policies and procedures to be assured that the company

run on how it is suppose to be.

The Human Resources Committee is basically responsible for administrative tasks. That

includes directing benefits of the employees, recruiting and interviewing new hires. They are

accountable for tasks like financing, controlling and in consulting top executives about the

strategic plans for the corporation.

























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The Service Committee is the one who interacts with the customers that provides them

with the information they need. They are obliged in helping resolve any costumer complains.

Lastly, they are the ones who are responsible in investigating, choosing, and developing their

products and services.

The Sales Committee is responsible for keeping track of the everyday operations of the

sales team in helping them maintain the company‟s tactical goal. They are the ones responsible

for creating and maintaining good relationships of a customer and employee. Lastly, their

accountable for preserving and developing return sales.














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Service Committee

Customer Service

ProductDevelopment

Human ResourcesCommittee

Human Resources

Finance/Controlling

Board of Directors

Advisory Board

Managing Board

Sales Committee

Forecasting

Marketing

Organizational Structure





















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Board of Directors/Advisors

(1) 4“The board is made up of individual men and women (the "directors") who are elected

by the shareholders for multiple-year terms.”Poke is a small private company in which the

directors and the stockholders are pretty much the same people. Their duty is to do what is for

the good of their entire company. The director‟s decisions aren‟t limited only to themselves but

also to the rest of the company‟s opinions.

If Poke has a board of directors, it also has advisors in order to help the corporation to

stay on track. The advisory board will be composed of different people that are in the field of

financing, marketing and managing. This board will meet five times a year, depending on the

schedule of the corporation. If either one of the group my not attend to a specific meeting they

will have to adjust their schedule or just get updated on the happenings of that specific meeting.

They have the final say on what programs are needed to be done, how much it will cost, and

what other projects they‟ll be involved in. These thins will be discussed and voted on during

meetings.

4 http://beginnersinvest.about.com/cs/a/aa2203a.htm






























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Aside from the upper part of the chart, each committee has responsibility on their own

field. Once a month the 3 committees will meet together with the managing board to discuss,

evaluate and relay to each other the final say of the board members regarding with the activities

for the company. All of these things will be discussed and voted during those meetings.

Ownership

The ownership, power and control of the corporation is divided equally into three parts: The

board of directors, the managing board, and lastly, the stock holders in general meetings. The

stockholders of the corporation have the right to nominate and elect the board of directors. The

newly elected board members are obliged to appoint a managing board that can manage the

affairs of the corporation.
















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CHAPTER V

OPERATIONS

Operations

To be able to start operating the business the proponents need to know what might

be the estimated cost/amount needed, the place where the operation will take place and the

personnel assignment on the different departments there is. All of this will, if executed properly,

will help the business have good service and product.

Marketing Strategy

One of the Marketing strategies of our business is to know, study, and learn about

our targeted market/s and to set up our business in an advertised place. Our main objective is to

be globally competitive as our competitors, In order to meet our customers‟ expectations the

proponents thought of various strategies to attract and maintain them as our targeted market. Our

Corporation has planned three different marketing strategies:

Free Tasting/Freebies – The proponents plan on giving one whole day of free

tasting that would help our business become trusted and advertised.

Flyers, commercials, and posters- The proponents will use simple posters and

hand-outs distributed by agents to advertise of our presence and then move on to

small-time sponsorships, radio broadcasts and online advertisements. They will

show off a brief description of our enterprise, telling about the name of the

busness, its location and the sort of products it is open to serve. We also aim to




































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promote our business by leaving a good impression on our first-time customers,

who then tell others about our performance and in turn, bringing in more than the

last batch.

Use of social networking sites – The use of social networking sites is to

communicate with other people with an easy access that is why the proponents

decided to put this as one of their marketing strategies so that people over the

nation of the city may search about POPCAKE through the use of different social

networking site such as Face book, twitter, and an official website.

Production Plan

Seeing the short shellfire most of our goods possess, it is ideal that we take on a weekly

schedule of restocking and baking on the weekend. Production will begin on the first weekend,

producing a variable batch of goods that is estimated to cover the sales for the current week (up

to two weeks if possible). Then begin servicing for the next five days as on the next weekend,

whilst performing sales, our supply of goods will be refreshed and continue operations for

another week. After most of our ready-to-serve stock is depleted, the upcoming weekend will be

spent on baking the next batch of commodities and so forth.

Personnel

Everything starts out small. As such we will attempt to conserve funding by hiring anumber staff, around a few bakers and some maintenance personnel. This can be compensated

with a small, yet adequately spaced workplace. The petite nature of our outlets will ensure the

required size of our workforce will be small. But eventually as our profits grow, so will our

business and as our stores increase in size, so will the amount of staff which is requred to operate

the workplace.


































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Salary

Section Per Week Per Month Per Year

Gen. Management 250 7,500 72000

Human Resources 190 5700 57,000

Sales Committee 180 5400 54,000

Service Committee 200 6000 60,000

Utility 160 4800 48,000

Total 980 48000 291000

*Note: Salary/Payment can be changed depending on the circumstances.

The proponents equally divided the salary of its employees. It has a total of 291,000.

Shift/ Schedule

Morning Evening Overtime

Gen. Management 5 5 2

Human Resources 2 2 2

Sales Committee 5 5 0

Service Committee 5 5 1

Utility 5 5 1

Total absences 3 3 N/A

Workers are expected to work for Ten hours (5 hours since shift and later to this will be

added to the salary as overtime.






























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Schedule of Sales

Small Production = 50 pieces

Medium Production = 100 pieces

Large Production= 150 pieces

Month Kind of Production

January M

February L

March M

April M

May L

June M

July M

August S

September S

October L

November M

December L

The proponents plan to increase production at the months February and December since

these are the months that sweets are most likely to be in demand.































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Approximated timing and Allocation

Procedure:

• Mixing/preparing of batter

• Baking

• Preparing cake ball mix

• Turning cake into balls

• Chilling

• Coating

• Adding toppings

• Packaging

• Quality Control

Steps Estimated Time Approximated Employee

Mixing/preparing of batter 30 mins 2-3

Baking Ihr/ 30 mins. 2-3

Preparing cake ball mix 15 mins 2-3

Turning cake into balls 20 mins. 2-3

Chilling 15 min. 2-3

Coating 20 – 30 min. 2-3

Adding toppings 15 min. 1-2

Packaging 10-30 min. 3-5

Quality Control 10-30min. 5-6






































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Employee Plan

The proponents plan to hire 5 employees to help them handle the business. This 5

includes the cashiers, accountants and other staff that the business will need. The people who

will pass the required qualifications will undergo an interview. The proponents are still deciding

on the qualifications as well as the questions to be used/asked during the interview.

CUSTOMER SUPPORT

By providing excellent customer service is one way POPCAKE can be differentiated

against its competition. Good customer service is all about bringing customers back to avail your

services. For more accurate communication with customers, the following are customer support

options:

• Online Website: This allows the customers and employees to access information and

performs routine tasks over the Internet, without requiring any interaction with a

representative of the company. It benefits the company by its lower cost and requires

less time.

• Survey: Comments and suggestions of the customer will enable the team to see how

POPCAKE does overall and find out how they can improve the cake pops. The

Attendant will give out a evaluation sheet to the customer and fill it out before they

leave, on which they would rate the quality of each of the business' aspects like































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Cleanliness, order, food quality and so on. Take-out customers will have contact details

on the delivery package, so they can leave comments criticizing our performance to

them.

FUTURE RESEARCH AND DEVELOPMENT PLANS

The Future Research and Development Plan of POPCAKE is to provide a clear framework

of challenging targets for the consumer over the next years. The proponents plan to experiment

on different flavors to give the customers more choices in buying the product. The team is

planning to expand the business venture by establishing other branches and be open for

franchising.













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