securing a place in the platform economy - tm … · initially voice & sms centric, subsequent...
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Securing a Place in the Platform Economy
Mick Higgins, VP Mobility & IoT Services
6.3bnsmartphones
28bnconnected
devices
70%mobile data
will be video
52exabytes/
month
Leading to new
opportunities…
Operational efficiency1
Source: GSMA Intelligence Report June 2016: CONSUMER BARRIERS TO MOBILE INTERNET ADOPTION IN ASIA; Smartphone Connections
By 2021…
Customer experience2
New value networks3
OPPORTUNITIES IN A DIGITAL ECONOMY
DIGITAL ECONOMY CREATING A PARADIGM SHIFT IN NEW SERVICES
1.0 = Operational
BUSINESSMODEL
TECHNOLOGYFOCUS
OPERATIONSMETRICS
INVESTMENTFOCUS
EBITDA driven
CONVERGE network
SERVICE/NETWORK KQIs
TCO - CAPEX & OPEX
2.0 = Customer
End-customer driven
VIRTUALIZE network
CUSTOMER experience
STRATEGIC objectives
Network Agility & Virtualization
Time to Market
Agile Billing
Alternative Business Models
Content & Social Micro-segmented
services
Digital Commerce
& Money services
IOT based
MVNO services
DIGITAL SERVICE FRAGMENTATION DEMANDS NEW SERVICE DELIVERY MODELS
hosted search API
messaging API
social network API
location control API deep linking API
communication APICommunication API
webRTC API
mobile ad API
IDC expects Voice and SMS CPaaS
market to be worth ~$8.2Bn USD by
2021 (from $867M in 2016)
Worldwide Voice and Text Messaging Communications
Platform-as-a-Service Forecast, 2017–2021
COMMUNICATION PLATFORM AS-A-SERVICE (API, API, API…)ENHANCING END USER EXPERIENCE, CHANGING SERVICE DELIVERY
TOMORROWPROGRAMMABLE ADVANCED MOBILE SERVICES
TOMORROWPROGRAMMABLE ADVANCED MOBILE SERVICES
CONTROL BILLING QOS ANALYTICS
EVOLUTION TO COMMUNICATION PLATFORM AS A SERVICE (CPAAS)
TODAYPROGRAMMABLE BASIC MOBILE SERVICES
OTTs and
App providers
Communication
Platform-as-a-Service
Basic mobile
network services
Internet
Multiple
access providers
Who will be the Network-as-a-Service provider of the future?
VOICE MESSAGING DATA
THE SHIFT IS HAPPENING IN MOBILE PLATFORMS
LTE Roaming
Agile billing RCS/WebRTC
VoLTE/ViLTE
VoWiFi
UC&C
CHANGING THE GAME – MVNO PLATFORM EMBRACING CPAAS MODELS
Source: GSMA Intelligence Report 2015
• Companies such as Sierra Wireless, Kore,
FreedomPop, Teltek, DataXoom, MetTel,
etc., are already providing connectivity
solutions for Enterprise IoT requirements
• “New age MVNOs” emerging with vast
numbers of potential connected devices:
26.0%
4.0%
8.0%
12.0%11.0%
8.0%
21.0%
10.0%
Discount M2M Media Migrant Retail Roaming Telecom Enterprise
Global MVNO – by type
Total MVNOs: 1,250+
NEW DIGITAL MVNOS ARE EMERGING GLOBALLY
EVOLUTION OF MVNO ENVIRONMENT & DYNAMICS
2000 2005 2010 2015 2020
TRADITIONAL MVNO
MVNO 1.0DIGITAL MVNO
MVNO 2.0MVNO Business
Models
Examples Examples Examples
Source: Wireless Intelligence, Delta Partners , other blogs and articles
MVNO Market
Environment
MVNO
Competitive
Advantage
Initially Voice & SMS centric, subsequent growth in data
MVNO successful in markets with relatively higher ARPUs
Leverage Existing Assets e.g. distribution, brand ..
Lean cost structure and lean operations
MVNO 1.0 Asset still important like channel, costs, brand
True differentiation comes from service innovation
which goes beyond connectivity
Emerging in Saturated markets w/mobile penetration 110-
150%
Data is still a growth driver; slow down in developed mkts
REGIONAL MVNO MARKET DYNAMICSNORTH AMERICA
EUROPE
ASIA PACIFIC
Crowded and have low-margins but expected to grow to reach USD30 bn by 2022 on the back of favorable regulation, data driven demands & emerging technologies such as IoT, Cloud etc
Witnessing innovative pricing and differentiating plans from smaller players and new entrants: e.g. FreedomPoP offers 500 megabytes of data, 500 text messages, and 200 voice minutes every month for free; and provides unlimited talk and text for USD10 a month
Led the global revenue in 2015 and will continue driven by government initiatives and digital wave
Data-only connectivity, ethnic markets, and retailer-owned MVNO market offer significant growth prospects.
European Commission (EC) are beginning applying conditions on MVNO access before approving mergers between MNOs (e.g. O2/3 merger in Ireland, E-Plus takeover by Telefonica)
Anticipated to witness significant growth at over 11% CAGR in 2015-2022 due to strong demand from the Japan, China and Korea MVNO market
China MVNO market is predicted to witness attractive growth due to the increasing acquisitions of MVNO licenses by the companies such as handset vendors Xiaomi, Lenovo and Foxconn and internet players including Alibaba and Baidu.
Source: Global Market Insights, GSMA, Deloitte, other blogs and articles
Unified
Comms &
Collaboration
App
Geo-Location
Exchange
File Transfer
& Content
Sharing
LTE Roaming
Audio &
Video Calling
Wi-Fi
2-Way &
Group IM
Skype for
Business
Social
Presence
‘Free’
Packet Voice
HOW ARE DIGITAL MVNO PLATFORMS ENABLING SERVICE DIFFERENTIATION VS OTT
TATA COMMUNICATIONS ENTERPRISE MOBILITY & IOT STRATEGY
Cross-border and
domestic mobility
solutions for
enterprises and IoT
Partner for service
creation and
go-to-market
Be a global
leader in cloud
enablement
Make the Mobile
Internet
fit and secure
for business
World-class customer service
Empowering people
Delivering new services
Innovating
MVNE for MNO
MNO
LAUNCH SUB-BRANDS
& AFFILIATES
MVNE for IOT
IOT / M2M
GLOBAL IOT
CONNECTIVITY
AND VAS
MVNE for MVNO
MVNO
FOR BRANDS
& SEGMENTS
MOBILE NETWORK ENABLEMENT
800+MNO RELATIONSHIPS
TRUSTED, NEUTRAL, GLOBAL MOBILITY
ECOSYSTEM ENABLER
TATA COMMUNICATIONS MOVE™
MOBILE SERVICES GLOBAL
SERVICE
PROGAMMBLE
APIs
ENTERPRISE
ENTERPRISE
PORTAL
TATA COMMUNICATIONS MOVE™FIRST TRULY GLOBAL PROGRAMMATIC MOBILE SERVICES FOR ENTERPRISES & IOT
THANK YOU