see the new features in mindfire studio marketing automation platform
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MindFire Studio Multi-channel Marketing Automation
Q1-13 Release Webinar
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You should hear us now.
If not: Reference the number and access code
provided to you via email, or call 949-474-4418, Option 2, for help.
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We’re recording. Available following webinar.
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Joe Manos Execu-ve Vice President [email protected] @jemanos
Dave Rosendahl Co-‐founder [email protected] @daverosendahl
Today’s Panel
Aref Memarian Chief SoCware Architect [email protected]
Jason Voigt QA Analyst [email protected]
Anna Dispensa Client Services Manager [email protected]
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Today’s Goal
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Today’s Agenda
§ Review of features & use-cases
§ How to get started with “Onboarding”
§ Your questions (and our answers)
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CAMPAIGN AUTOMATION
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Generate higher quality
leads, at lower costs
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Nurture Contacts until they are quali!ed
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Automation: Drip & Nurture
Use case example: Every day, check for new leads, and start them
in track 1
§ Use a “Repeat Schedule” § Here’s how …
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Automation: Scoring Use case example:
As Contacts interact with track 1, monitor their behavior until sales-ready
§ Digital body language
§ Assign “weight” to behavior
§ Here’s how …
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CAMPAIGN MANAGEMENT
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Safety !rst!
§ Ever sent an email by mistake? § Add protection
§ Here’s how …
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ON or OFF by default?
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Dashboard Improvements
§ Speed
§ New views § Quick tour …
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APPS
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Outbound App: Build your own Outbound Channel
Outbound Report: Extract campaign data
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Outbound Report
§ Extract campaign data
§ Present the data however you want
§ Let’s look at an example …
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Outbound App: Print
Use case example: Output personalized print pieces based on
Microsite responses § Previously a manual process
§ Now seamlessly generate PDF & JDF
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Outbound App: Voice
Use case example: Every day, check for new appointments, and
initiate an outbound call § Incorporate outbound calls in work!ows § Let’s see both …
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Let’s see both …
MyDscoop.com/HP
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Onboarding
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Your Questions
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Joe Manos Execu-ve Vice President [email protected] @jemanos
Dave Rosendahl Co-‐founder [email protected] @daverosendahl
We Want To Hear From You
Aref Memarian Chief SoCware Architect [email protected]
Jason Voigt QA Analyst [email protected]
Anna Dispensa Client Services Manager [email protected]