seedsconf 2015 – why your church's brand matters
TRANSCRIPT
Why Your Church’s Brand
MattersMarty Taylor @themartytaylor
, Greg Vennerholm @gvennerholm
Brand
Perception
Perception What do people think of
when they think of your church?
Perception
Perception, good or bad,
is reality.
Perception, is our responsibility.
It’s our responsibility to shape the way people view our local churches.
Andy Stanley
What defines people’s perspective?
What defines people’s perspective?
Experience.
A great coffee experience. STARBUCKS BRAND STATEMENT
Brand Lens Frames the discussion.
How can you frame the discussion about your church?
Consistency
Authenticity
Clarity
Voice
Excellence
