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How to Segregate Targeted Email Lists

As a marketer we have to segregate different type of email lists, that include business mailing lists, targeted email lists and much more. Segregated email lists has generated more conversion then normal email lists. Every business have a different product and services. Each product and services have different types of customers. Segmenting your email list is based on your customer interest. This email segment will boost customer engagement and it turn to sales.

Tips to Segregate your Email Lists for Marketing Campaign

Company: Segment email lists by company size, revenue and employee strength

Age and Gender: If you are looking to sell consumer products better to list by gender and age group

Geography: Is your company targeting multiple countries? If yes, Please make sure email has list out by country

Industry: If you are selling business to business, email should be customized by industry before it roll out email campaign.

Tips to Segregate your Email Lists for Marketing Campaign

Email Address: Knowing email address type is useful when it sending email campaign's. For example, you can give low priority to email lists that using free email account (Gmail, Yahoo, etc...) and give high priority to own business email address. (Ex: abc@xyz.com)

Customer Type: This segmentation can be made by customers previous history. It will help to know about customers buying interests.

Events and Promotions: List out email contacts where you received email address through events and promotions.

Segregated email lists has higher click rates and lower unsubscribe rates. To segregate email lists is not an easy job. If your sales team have enough budget you can buy email lists from email list service providers.