1. Using Social Media to Brand YourselfStudent Success Speaker Series: Cal State San BernardinoPresented by:Sahar Andrade, MB.BCHSahar Consulting, LLC

2. Japanese ProverbVision without Action is a dreamAction without Vision is a nightmare

3. Where are you going with your CAREER? Ask yourself what do I love so much that I woulddo for free? Find your passion- What Fascinates me?- What am I good at?- What people say I am good at? Having a really good marketing plan will help youprepare for these questions. Your marketing plan & package have to beconsistent to attract employers to you and to yoursites (4Ps) This is what people visiting your social networkingpages want to know.

4. What is BrandingA brand is how people around us perceive us, what wetransmit as a message to others, without talking.A Unique Authentic Promise of ValueTo be Outstanding You need to Stand OUTPersonal branding, is the process by which we marketourselves to others, it is about Self packaging Itsidentifying the unique qualities, marketable skills, andinstitutional knowledge that someone possesses andbuilding a reputation that captures the attention of others(Employers, managers, prospects recruiters).

5. Social Media is presence, it is attraction and relationship, it is Onlinebranding.Branding tells a story:What is unique about you and your skills?What is relevant to your audience/ employer?Must be consistent across all touch pointsTransparency is keythe network may know more about you morethan you do

6. Social Media 101

7. Rules of the RoadBe Consistent in: Voice, Tone, BrandWhat Happens in Vegas - GoogleFacebook postsTwitter rantingEmail addressesInstagramPinterestYouTube VideosBe polite and Ethical

8. What is Social Media Social Media is about 2-way conversations tofacilitate continuing dialogue and communicationwith intended audience. It is about buildingrelationships.Social Media includes: Search engines, socialnetworks, blogs, Vblogs, micro-blogs, messageboards, instant messaging (IM), webcasts, emailand podcastsAllows community interaction using web 2.0

9. Social NetworksSocial Networks are online meeting places that allows consumers andinfluencers to create, share, interact and build content Examples: Youtube, Facebook, Twitter, Linkedin, Amazon, Wikipedia, Flickr,Technorati, Digg, newsvineSocial Networking is like a live cocktail party with no constraint of timeor place

10. Social Media LandscapeIt is very noisy

11. How Can I Be a Part of This?1. Identify: Your audience and key influencers Protect against brand hijacking2. Listen: Use Google alerts, RSS feeds, Twitter,email analytics, social buzz, Backtype,Trenderr, Board Reader

12. How can I be a part of this3. Engage: Comment on blogs and articles Add to groups on LinkedIn/ Google Publish articles/ white papers/ blogs4. Promote: After establishing relationships, PULL your audienceto your unique skills by constantly adding new,relevant and fresh content

13. Social networks most widely usedLinkedInFacebookYouTubeBlogsPinterestTwitter

14. LinkedIn LinkedIn is the only professional-based network LinkedIn just reached 225 million members, LinkedInjust celebrated its 10th Birthday. Average income on LinkedIn is $109,000/year Fortune 500 companies are on LinkedIn Decision-makers and CEOs are on LinkedIn Connections are 1ry, 2ry and 3ry Establish yourself in the groups New Contacts App, Mentions and Rich media Optimize profile IPO in 2011

15. LinkedInMaximize usage of LinkedIn:1. Fill out profile completely and properly2. Upload your picture3. Connect with people at least 504. Have 5 skills5. Have summary, present / past jobs, and education6. Use keywords for SEO7. Add presentations and videos through the rich media App8. Use status updates feature9. Establish yourself in the Q&A forum10.Share in the groups section (you are allowed to join 50groups at any one time)

16. What Is LinkedIn?

17. Public Profile

18. Group Associations50 Groups+ 50 Subgroups

19. LinkedIn Best Practices Add your USP on the tagline Optimize your profile No Email or website in the tagline Personalize Invitations when you can Be careful who you invite- IDKs Do not import your address book Use LinkedIn as a tool for Research Marketing Introductions Sales & Business Development

20. Recommendations+ Endorsements

21. Skill Endorsements up to 50

22. New Contacts App

23. New Contacts App

24. New Contacts App

25. New Contacts App

26. MENTIONS

27. What is a BlogBlogs are small articles anywhere between 300 and900 words.There are Free blog platforms as Wordpress.comand paid as wordpress.orgYou do not have to be Shakespeare to write a blog-just make sure that there are no typosLink your blog to your Social Media channelsPlace yourself as an authority in your field

28. 6 Rules for blog content1. Answer Industry questions2. Comment on Industry news3. Provide HOW TO based content4. Encourage people to comment5. Publish regularly6. Use Keywords in the title and content

29. Best Practices for BloggingWrite is humanized and personal-sounding rather than coldand robotic (avoid using corporate jargon that can turn youraudience away).Respond to all comments especially the negative onesContent is KINGBe Consistent- it is a commitmentComment on others authoritative blogsDo not push your products or self advertise your services

30. Q&ASahar Andrade, MB.BChSahar Consulting, LLCwww.saharconsulting.com