self-branding slide deck
TRANSCRIPT
hello,
CURIOUS CREATIVES.
SHOprofessional practice and work experience in graphic design
uadapp-15-3
BA (Hons) Graphic Design (2015/16)elsa ng hui shan
27 April 2016
professional practice and work experience in graphic design
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黄慧珊
MEET ELSAI am a communication designer.
My creative is about openness, eagerness and authenticity.
I have an inexplicable fondness for Chinese language and culture.
photo credit Remy
形象设计
IDENTITY DESIGN
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identity design
SHOSHINbeginner’s mind (初心)
As a second career lifer, I’m more mature than my peers entering the same industry. One of the concerns potential employers may have is I am not as open minded or curious.
To challenge the likely assumption, my identity design is inspired by the notion of beginner’s mind, which originated from Zen Buddhism.
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crafting the logo
My logo is the Chinese character “初“, which represents shoshin. I wrote the character in Chinese calligraphy seal script to demonstrate the combination of beauty and strength. It is stylised to take the form of a Chinese seal.
“初“ means beginning; it is humility, openness and authenticity.
LOGO DESIGNidentity design
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LOGO DESIGNdevelopment
identity design
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COLOUR PALETTEidentity design
sho red C=0 M=85 Y=85 K=0 hex #E7412B
sho text C=0 M=20 Y=20 K=90 hex #3B322D
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STATIONERY DESIGN1 letterhead—cover page 2 letterhead—inner page 3 name card
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identity designpr
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professional practice and work experience in graphic design
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CURR
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VITA
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identity design
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PORTFOLIO DESIGN
identity design
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WEBSITEDESIGN
In line with the concept of the “beginner’s mind”, the landing page is clean and minimalistic. The website is a parallax scrolling one pager based on a flexible 12-column grid system.
Potential users of the website are likely to be businesses and individuals who are looking for human-centered visual means to engage people who matter. They will be able to obtain
details on the types of services I provide and relevant experience and works accomplished. Various contact points, including a contact form, are accessible in the footer.
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identity design
SELF-PROMOTION KITbeginner’s kit
The self-promotion kit is as assembly of a mini gardening kit, curriculum vitae and portfolio book.
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identity design
SELF-PROMOTION KITbeginner’s kit
With a gardening set, I seek to engage the grower in the concept of shoshin. The kit comes with a plant dish and soil collected from where I spent most of my time growing up, shaping the strengths in me today. No seeds have been artifically sown in the soil, but keeping it well-lit and watering it in the next months may see growth (or otherwise). The uncertainty gets the grower to embrace possibilities with a beginner’s mind, and also,
to put aside preconceptions (e.g. of mature entrants to the creative industry). It also suggests the possibilities that I could bring in growing the business together.
Inspired by a Chinese calligraphy kit, both my curriculum vitae and portfolio are printed on papers similar to “xuan” paper used for chinese calligraphy.
工作坊亮点
WORKSHOPS HIGHLIGHTS
professional practice and work experience in graphic design
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workshops highlights
COSTINGrate card
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invoice
COST
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phone(65) 9630 7028
websitewww.behance.net/elsahng
invoice
invoice #
date
client
contact
address
20160003
9 January 2016
Novoaid Pte Ltd
Mr Zhu Shunhao
105 Seletar Hills Drive Singapore 807121
发票
Brand communication
Visual identity concept and sketch
Digital designing
Art working and finishing touch
Revisions
Font licences (at cost)
Subtotal Courtesy discount Deposit
Amount due
385.00
165.00
110.00
55.0
100.00
7.0
3.0
2.0
1.0
-
815.00 (0) (0)
815.00
description fee / S$hours
Please make payment by cheque made out to Ng Hui Shan, or cash, or iBanking to POSB Savings 126-80637-0, unless othe wise stated. Thank you.
To create a visual identity (logo) with basic guidelines
JOB SAMPLEworkshops highlights
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FUTURE GAZING A timeline to define my 10 years goal, beginning from mid 2015, when I first started my BA in graphic design.
workshops highlights
Mid 2015
2016 June
Expected completion date for Degree B.A. To secure full time employment as
a communication designer and part time as a lecturer
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2020 June
To pursue Ph.D. in Arts while still working as an educator in the design industry and
practising on the side
To pursue Degree M.A. while working as an educator in the design industry and practising on the side
2024 June
专业经验
WORK EXPERIENCE
teaching freelancing participating in
competition
120 hours 21 hours 62 hours
BE CURIOUS AND ASK INFORMED QUESTIONS
TO GATHER INFORMATION NECESSARY AND USEFUL
IN ENHANCING WORK PROCESSES.
what I’ve learnt
THE BASIS OF CREATIVITY IS KEENLY OBSERVING
THE WORLD. BE PASSIONATELY CURIOUS.
what I’ve learnt
INVEST IN GENUINE RELATIONSHIPS. HELP
CLIENTS IN WAYS POSSIBLE...
what I’ve learnt
BUT KNOW WHEN TO REFUSE (IN A NICE WAY
FOR SURE), AND BE AUTHENTIC ABOUT IT.
what I’ve learnt
“In the beginner’s mind, there are many possibilities, but in the expert’s mind there are few.”
quoted.Shunryu Suzuki
THANK YOUelsa ng hui shan
27 April 2016