selfie culture
TRANSCRIPT
psychology behind
the ‘selfie’ culture
what is ‘selfie’?-A self-portrait photograph
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-often shared on social networking platform
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-usually flattering and made to open appear casual
the ‘selfie’ culture
Politicians Celebrities
the ‘selfie’ culture
Why do people take ‘selfie’ ?
- Selfie is becoming so popular that it’s almost a communal practice. - concern over the effect of taking selfie
The videoa skit and experiment on the “selfie” culture
The skit3 main process
1. exposure to the trend 2. taking selfies3. uploading online
+ garnering ‘LIkes’
the skit: concept
1. Mere Exposure Effect 2. Self Looking Glass
3. Maslov’s Hierarchy of Needs
the skit / concept 1 mere exposure effectDefinition: A psychological phenomenon by which people tend to
develop a preference for some things which are more familiar to them than others.
When the public scroll through these social media,
they are exposed to the selfies taken by people they admire.
influence them to start taking selfies too as
they have been exposed and become more familiar with this trend
the skit / concept 2 looking glass self
Taking selfie and post in on social media is a way
for people to present a certain side of themselves.
people are investing in their social persona
by staging everything in the right way,
getting the angle just right, the clothing just right, the lighting just right
to make themselves look more appealing and flattering,
in hopes of pursuing social reward
Definition :The view of ourselves comes from the contemplation of personal qualities and impressions of how other perceive us.
the skit / concept 3 maslov’s hierarchy of needs
3rd and 4th level needs
need for recognition and belonging
Fulfill by uploading and garnering likes and positive comments
the experiment“The Selfie Culture” Survey - focuses on students’ individual selfie habits
co-relates back to the concept hypothesised in ‘the skit’
the experiment“How do you perceive her?” Survey - focuses on how people perceive other people’s selfie
co-relates back to the concept of “first impressions” + “The halo effect”
results of the experiment
results of the experiment
results of the experiment
results of the experiment
results of the experiment
the experiment
Photo 1 - The not so good looking selfie Photo 2 - The better looking selfie
Same individual 15 participants gotten photo 1 / 12 participants gotten photo 2
result of the experiment
Photo 1 - The not so good looking selfie -rated negatively overall
*less confident *less attractive
*LEss friendly
Photo 2 - The better looking selfie -rated positively overall
*more confident *more attractive
*more friendly
Same individual 15 participants gotten photo 1 / 12 participants gotten photo 2
the experiment: concept
1. first impressions 2. the halo effect
the experiment/ concept 1 first impressionsDefinition:The initial impression one has of another person when they meet
for the first time. It would influence how they are treated and viewed in contexts in many contexts of everyday life.
make first impressions using measurements of physical features in everyday images of faces,
such as selfies found on social media.
!When we look at a person’s selfie, we rapidly form judgements about a person’s character,
whether they are friendly, trustworthy or competent.
the experiment/ concept 2 the halo effect
Definition:The halo effect is a type of cognitive bias in which
our overall impression of a person influences how we feel
and think about his or her character.
Essentially, your overall impression of a person impacts your evaluations of that person's specific traits.
You’re attractive You’re successful
the conclusion
This experiment contributes as a proof to as to
how selfie photos
make a strong validation tool to their self persona, image and identity.