sell crafts online -- a craft makerś guide to online marketing
TRANSCRIPT
Sell Crafts OnlineA craft maker´s guide to online marketing
www.CraftsmenCreations.com
Craftsmen have 2 main options to promote their products online
Option 1:Create your own website
Option 2:Sign up for an online marketplace service
Option 1: Creating a Website
This involves:● Signing up for a web hosting service● Building website & creating content● Online marketing through SEO, SEM, Social● Setting up web analytics● Basic HTML and javaScript knowledge● Identifying a digital marketing agency who
can manage website and advertising● Setting up payment processing to enable e-
commerce payments
Option 1: Creating a Website
Ideal for someone who:● sell more than 50 handmade items● want to create a brand in their industry● want to update product information more
frequently● have dedicated digital marketing team or
advertising agency support● want to save on listing fees and sales
commission to craft marketplaces
Option 1: Creating a Website
Definitely not good for someone who:● plan to sell only a few handmade items● do not want to get involved in the
technicalities of web hosting, web analytics, payment processing and digital advertising
● is making crafts as a hobby
Option 2: Sign Up for an Online Marketplace ServiceThis involves:● Signing up for an online crafts marketplace
like CraftsmenCreations.com● Listing your products by providing
description and images● Paying listing fee and sales fee, if
applicable (CraftsmenCreations.com is FREE)● Getting paid indirectly by customers
through payment services like PayPal (In case of CraftsmenCreations.com, sellers collect payment directly from buyers through online payment services like PayPal)
