j ane hami l l 1

SELL MORE PRODUCTS ONLINE

STEP FOUR

ATTRACTING CUSTOMERS

TO YOUR SITE

PART 2

YOUR CONTENT MARKETING STRATEGY

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CONTENT: THE GIFT THAT KEEPS ON GIVING

Posted August 26, 2011 and still in the top 2 for organic traffic to my site

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BEST STRATEGY #1: Q&A, #ASK

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You answer questions from your community

My favorite strategy EVER – it’s the easiest in many ways

Never have to come up with content, they give it to you

Easy to do in ANY format – video, written, podcast,

screenshot videos

People LOVE it

BEST STRATEGY #1: Q&A, #ASK

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Q&A examples

BEST STRATEGY #2: VIDEO

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Can be live or taped

Can be talking head or screenshot

Less prep time than writing articles

Use bullet points and just start talking

You’ll get a LOT better with practice

YouTube, Facebook, FB LIVE, Periscope, always get

posted to your blog

CONTENT: THE POWER OF VIDEO

Made this ONE video

Uploaded it to

YouTube on Feb. 1,

2012

Never touched it

again

Consistent traffic to

this day with NO

effort

750 Likes

117, 854

views!

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how to use it for

YOUR

business

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Marie Forleo - Marie TV

23+ million views

304,000 subscribers

STRIVE FOR PROGRESS / BE REALISTIC

“I did MarieTV for over a year before

we really started to see significant list

building and viral sharing happening

from our videos.” “Consistency”

“Don’t give up”

“Focus on quality over quantity”

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BEST STRATEGY #3:

LISTICLES / CURATED CONTENT

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Consider the idea of NEVER needing to come up with

brand-new content at all

You can become a curator of other people’s content and

still provide terrific value and info for your community

Only YOU can interpret what happens around you in

YOUR way

That has value! It has the KLT factor (know, like, trust)

You save people time and energy – you’re the sieve

Why not get the info from YOU? If I think you “get” me, I’ll

get it from you

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CURATED CONTENT

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LISTICLES

2

0

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examples of listicles

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GETTING HELP

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Keep asking yourself…

“What can I NOT do?”

GETTING HELP

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Resources for getting help and outsourcing

Fiverr

Upwork

Task Rabbit (real people in your city)

Clarity - get expert advice by the minute

YouTube Space – certain cities only

GETTING HELP

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You don’t have to do it all yourself! What can you outsource?

Research Formatting and posting blog posts Editing Video and audio editing Photo research, sizing and uploading Creating graphics for your site, blog or social media Formatting documents and PDF’s Creating Infographics Photo descriptions (3 different places to describe the photo –

for SEO)

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UPWORK

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OUTSOURCING THE HEAVY LIFTING

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UPLOADING PHOTOS