sell usa
DESCRIPTION
This presentation is about the creative brief in advertising, USP's of USA from selling point of view.TRANSCRIPT
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AMAZING AMERICA
BEYOND YOUR DREAMS, WITHIN YOUR REACH
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Mode of advertisement
Newspaper
Internet
Outdoor Advertising
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Size require
d
Newspaper
• National • Regional
Magazines
• Travel• Fashion
Internet
• Websites• Direct mail
Outdoor Advertising
• Billboard• Bus
Poster
Television
• voyage and travel channels
• 35 sec. TVC
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Role of Communication
Introduction
Brand awareness
Brand Excitement
Increasing Sales
Role of communica
tion
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Hollywood
Food
Music & Night life
Disneyland
U.S.P
Education
Innovation
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One Countr
y
Many Cultur
es
S.M.P
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What did the immigrants bring with them?
English from
Britain
French from
France
Spanish from
Spain and Mexico
Different sports,
food, etc
Support
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Target Audience
Students
Interested in vacation travel
Families
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Tone
Dramatic
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Mandatories
www.amazingamerica.com
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Deadline
Last week of March
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USA
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