sell usa

14
AMAZING AMERICA BEYOND YOUR DREAMS, WITHIN YOUR REACH

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Post on 16-May-2015

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This presentation is about the creative brief in advertising, USP's of USA from selling point of view.

TRANSCRIPT

Page 1: Sell USA

AMAZING AMERICA

BEYOND YOUR DREAMS, WITHIN YOUR REACH

Page 3: Sell USA

Mode of advertisement

Newspaper

Internet

Outdoor Advertising

Page 4: Sell USA

Size require

d

Newspaper

• National • Regional

Magazines

• Travel• Fashion

Internet

• Websites• Direct mail

Outdoor Advertising

• Billboard• Bus

Poster

Television

• voyage and travel channels

• 35 sec. TVC

Page 5: Sell USA

Role of Communication

Introduction

Brand awareness

Brand Excitement

Increasing Sales

Role of communica

tion

Page 6: Sell USA

Hollywood

Food

Music & Night life

Disneyland

U.S.P

Education

Innovation

Page 7: Sell USA

One Countr

y

Many Cultur

es

S.M.P

Page 8: Sell USA

What did the immigrants bring with them?

English from

Britain

French from

France

Spanish from

Spain and Mexico

Different sports,

food, etc

Support

Page 9: Sell USA

Target Audience

Students

Interested in vacation travel 

Families

Page 10: Sell USA

Tone

Dramatic

Page 11: Sell USA

Mandatories

www.amazingamerica.com

Page 12: Sell USA

Deadline

Last week of March

Page 13: Sell USA
Page 14: Sell USA

USA

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