selling enterprise software - some fallacies

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A few thoughts from the short experiences of askmarkets.com in selling enterprise software, mostly some food for thought to trigger discussion in MediaCamp Athens II

TRANSCRIPT

Page 1: Selling Enterprise Software - Some fallacies

Selling Enterprise Web Services

Insights from the askmarkets case

Page 2: Selling Enterprise Software - Some fallacies

1. Create2. Launch3. Profit

Page 3: Selling Enterprise Software - Some fallacies

1. Create the best2. Launch with buzz3. Profit with ease

Page 4: Selling Enterprise Software - Some fallacies

1. Free to copy2. Free to distribute3. Free to market

Page 5: Selling Enterprise Software - Some fallacies

1. Build an app2. TechCrunch it3. Get rich & retire

Page 6: Selling Enterprise Software - Some fallacies

Build an app TechCrunch it Get rich (?) & retire

Page 7: Selling Enterprise Software - Some fallacies

Free to copy Free to distribute Free to market

Page 8: Selling Enterprise Software - Some fallacies

- this is a fallacy- you need sales- sales = bottleneck

Page 9: Selling Enterprise Software - Some fallacies

- contacts- mails & phone calls- meetings

Page 10: Selling Enterprise Software - Some fallacies

sales are not scalable

Page 11: Selling Enterprise Software - Some fallacies

or are sales scalable?

Page 12: Selling Enterprise Software - Some fallacies

the floor is yours...