selling enterprise software - some fallacies
DESCRIPTION
A few thoughts from the short experiences of askmarkets.com in selling enterprise software, mostly some food for thought to trigger discussion in MediaCamp Athens IITRANSCRIPT
Selling Enterprise Web Services
Insights from the askmarkets case
1. Create2. Launch3. Profit
1. Create the best2. Launch with buzz3. Profit with ease
1. Free to copy2. Free to distribute3. Free to market
1. Build an app2. TechCrunch it3. Get rich & retire
Build an app TechCrunch it Get rich (?) & retire
Free to copy Free to distribute Free to market
- this is a fallacy- you need sales- sales = bottleneck
- contacts- mails & phone calls- meetings
sales are not scalable
or are sales scalable?
the floor is yours...