selling with energy star
DESCRIPTION
TRANSCRIPT
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ENERGY STAR
An Introduction
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Selling with ENERGY STAR
Messages
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Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
Selling with ENERGY STARMessages
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Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
ENERGY STAR
Government-backed
Label
Advanced Equipment
Advanced construction
techniques
3rd Party Inspection
+
Selling with ENERGY STARMessages
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Typical Story
Price
Location
Facade
Floor Plan
Community
Amenities
ENERGY STAR
Government-backed
Label
Advanced Equipment
Advanced construction
techniques
3rd Party Inspection
+ Benefits Added
Trustworthiness
Environmental
Responsibility
Top Quality
State-of-the-art
Long-term
Affordability
Lower Maintenance
Costs
Enhanced Durability
Improved Comfort
=
Selling with ENERGY STARMessages
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Selling with ENERGY STARMessages
Quality Affordability Responsibility
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Selling with ENERGY STARMessages
Trustworthiness
Quality Affordability Responsibility
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• Quality
– Advanced equipment and techniques
– Superior durability and comfort
– Verified to meet government-backed
guidelines
Selling with ENERGY STARMessages
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• Affordability
– Designed & built for performance
– Tested & verified
– ~$400 annual savings (national average)
Selling with ENERGY STARMessages
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• Responsibility
– Voluntary program
– Walk your talk
Selling with ENERGY STARMessages
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• Responsibility
– Typical home responsible for
twice as much emissions as a car
U.S. Energy Use
Selling with ENERGY STARMessages
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• Responsibility
– ENERGY STAR qualified new homes built in
2008 avoided emissions equal to:
• Taking 53,830 cars off the road
• Saving 325,616148 lbs of coal
• Planting 88,984 acres of trees
• Saving 638,598741 lbs of CO2
Selling with ENERGY STARMessages
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• Trustworthiness
– Proves builder commitment to quality
– Verifies homes are built to save energy
– Trusted, authoritative mark of energy
efficiency
Selling with ENERGY STARMessages
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Selling with ENERGY STAR
Tools
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• Logos
• Marketing Toolkit
• Collateral
• Training
• Partner Locator
• Awards
Selling with ENERGY STARTools
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Selling with ENERGY STARTools
• ENERGY STAR logos
– 76% brand recognition
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Selling with ENERGY STARTools
• Marketing Toolkit
– Customized flyers, ads, web graphics
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Selling with ENERGY STARTools
• Print collateral
– Brochures, fact sheets, posters
– Downloadable
– Free shipping for key pieces
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Selling with ENERGY STARTools
• Webinars
– Regular sessions on marketing and sales
– Special topics
– Go to www.energystar.gov/homes and click
on “Free Webinars”
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Selling with ENERGY STARTools
• Partner Locator
– ENERGY STAR
gets over 10
million visits
every year
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• Awards
– 100% Commitment
– Leadership in Housing Award
– Award for Excellence in ENERGY STAR
Promotion
Selling with ENERGY STARTools