seminar 4 – part 1 e-business and e-commerce ref: chapter 6
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Seminar 4 – Part 1 E-Business and E-Commerce Ref: Chapter 6. Learning Objectives. Describe electronic commerce, its scope, benefits, limitations, and types. Explain how online auctions and bartering work. - PowerPoint PPT PresentationTRANSCRIPT
Seminar 4 – Part 1
E-Business and E-Commerce
Ref: Chapter 6
Learning Objectives1. Describe electronic commerce, its scope,
benefits, limitations, and types.2. Explain how online auctions and bartering
work.3. Understand the major applications of
business-to-consumer commerce, including service industries and the major issues faced by e-tailers.
4. Describer business-to-business applications.5. Explain why intrabusiness and B2E are
considered e-commerce.
Learning Objectives cont’d
6. Describe e-government activities and consumer-to-consumer e-commerce.
7. Identify the e-commerce support services, specifically payments and logistics.
8. Understand the importance and activities of online advertising.
9. Identify and describe ethical and legal issues relating to e-commerce.
Problem – Leader & target for Compaq.Losses exceed $100 million.
Solution – Rapid expansion with selling via online.
Result – Leading systems provider in US; second worldwide. Fortune’s top 5 “Most Admired” companies since 1999.By-product – sell refurbished Dell computers.
Dell’s Vast Customer Base
Business-to-Business
Dell becomes British Airways' preferred partner
Intel invests $23 million in three Indian firms
Dell’s Vast Customer Base – cont’d
How Dell Does IT: Order Management
Online self-learning about Dell products along with IT & management topics
Training services
E-Business(EC) and E-commerce (EB)EC or EBPure vs Partial EC – Degree of
DigitizationEC Organisation
◦Brick-and-Motor Click-and-MotorVirtual
EC Transactions B2BC-COMMERCEB2C (e-tailing)C2CB2B2CC2BINTRABUSINESSG2C, G2G, G2B
Click-&-mortar vs Brick-&-mortar organizations
More shoppers proceed to checkout online…………
A General E-Commerce Model
Social Commerce – Company-sponsored Socially Oriented Sites to Bring People Together
Hannah Montana
TheirSpace.com
Application Programming Interface - Examples
A framework for E-commerce
E-Market Trends
Virtual Greats Profile
Major EC Mechanisms e-markete-cataloguese-auctions – soliciting bids
from/by buyers and sellers ◦Forward auction – for sale by sellers◦Reverse Auctions – buyer puts
request for quoteE-bartering
Electronic Catalogs
All of Your Suppliers’ Products in One Online Catalog
E-Auctions
E-Classifieds
stores
business
eBay case study
Bartering & Negotiations
The New Age of Bartering
B2C Applications E-storefronts – one shop – 1 URLE-malls – collection of shops – 1
URLCyberbankingOnline Securities TradingOnline Job MarketsE-Travel E-Real EstateE-Entertainment
Electronic Storefronts
Electronic Malls
shopping
Amazon – King of E-Tailing
Jeff Bezos: The Wizard Of Web Retailing Last Founder Standing
The Future of Reading
America's Best Leaders: Jeff Bezos, Amazon.com CEOThe founder of the massive online retailer is a true Internet pioneer
Online Job Market
Travel Services
Customisation and PersonalisationThe key to successful e-trading
Issues in E-TailingResolving channel conflictResolving conflicts within click-
and-motor organisations Organising order fulfillment and
logisticsDetermining the viability and risk
of e-tailersIdentify appropriate revenue
models
B2B Applications Only businesses
◦Sell-side marketplace – buyer is the organisation
◦Buy-side marketplaces – Reverse auctions E-procurement
◦Public exchanges
E-Government to C2CB2E – organizations disseminate information to
employees over company intranet.E2E – employees communicate with each other.
I.e.: goods & services bought & sold among fellow employees.
SBU/SBU – company owned dealerships buy goods & services from main company. Improves internal supply chain operations.
E-Collaborative – digital technologies that enable collaboration.
E-Government – delivers information & services to citizens, business partners & suppliers. I.e.: G2C, G2B, G2G.
EC Support ServicesMarket Research for ECWeb Advertising E-Payments – Table 6.4
E-commerce support services
Market Research Online
Credit Cards
How e-credit cards work. (The numbers 1-9 indicate the sequence of activities.) (Source: Drawn by E. Turban.)
E-Wallet
The use of a mobile phone as an e-wallet.(Source: Koichi Kamoshida/Getty Images.)
E-Wallets – Apple ipod
Order fulfillment and the logistics system
Ethical and Legal Issues in EB and ECPrivacyWeb tracking - draw back of
extensive profiling and personalisation
Loss of jobsBuyer protection Seller protection
Managerial IssuesE-Commerce failures – common. Solid
business analyses a must.Failed initiatives within an organization.Success stories & lessons learned should be
shared.Managing resistance to change.Integration into business overall.Lack of qualified personnel & outsourcing.Managing impact on organization.Alliances can be very helpful & productive.Choosing appropriate strategy.
END