sempl 18: zoran leban trojar
TRANSCRIPT
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Instagram in marketing@igslovenia
mag. Zoran Leban Trojar @zokus_gf
@igsloveniaKHARISMA D.O.O.
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4 years of every day unpaid work of two people
organic growth community of Slovenia lovers only UGC, posting 2x per day after two years pther channels added additional informations about places not only obvious places (Bled, Piran) different photographers
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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unofficial, unpaid inspiring memories tagging each other connecting with influencers organizing events (#instameet) workshops writing about IG www.igslovenia.si
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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About
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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500 mio users 300 mio daily users 20 minutes daily average (FB 43) growing adults segments second most popular app in youth
segments equaly popular among all segments by
income
Source: mediakixInstagram in marketing
@igslovenia
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More than 60% users login daily 30% interneta users on IG 50% users follow brand Brand involvement 10x higher than FB Average involvement 4 times higher than
2 yrs ago National Geographic – 48 m.
Source: brandwatchInstagram in marketing
@igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Rules which are really just recommendations
Instagram in marketing @igslovenia
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Quality before quantity What photo is good enough to post? Good photo – stands out, has something
extraordinary, something that causes emotions, laugh, admiration, inspiration.
Sharpness, composition, symmetry, style Story Quality + pop-out moment
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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10% rule Regular posting but let the photo
“breath” 3 times daily max Posting time – according to target
audience(9 - 12, 7+ Igslo)
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Really needed? Why not if correct usage Apps filters Snapseed (even by pro) Use what you mastered
Instagram in marketing @igslovenia
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Communicate! Communicate! Communicate! Answer Like, Follow, Comment Proactive Patience
Instagram in marketing @igslovenia
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Always use @ones_name when answering or comment with reference
Instagram in marketing @igslovenia
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Instagram in marketing @igslovenia
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Tell your own story – which would interest others
Probably the hardest part Wjy am I here? What do I have to say? What would interest followers – wrong
approach First impression (as always) Instagram wants story! (Recommended
Instagram users – learn from them)Instagram in marketing
@igslovenia
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Instagram map Coordinates for finding and to be find Interests and interest groups Searching Connecting groups No # No reach
Instagram in marketing @igslovenia
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Which is mine? Do I need one? Not too generic, not too specific Not too long Can I support it? @igslovenia - #igslovenia At posting Up to 30 #never #in #caption #please
Instagram in marketing @igslovenia
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Real vs fake Search by # (interest, location...) Interaction Like, comment Instagram is social!
Instagram in marketing @igslovenia
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IG punishes over engagement! Blocking liking and repeated comments
(BOOT!) Forbidden apps (Followers for Instagram) Stolen photos Problematic content
Instagram in marketing @igslovenia
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Photo editing: Layout (IG APP) Snapseed, Image blender, Enlight ...
Data analysing/ statistika; Iconosquare, CrowdFire, Social Insight, Followers+, Followers for Instagram
Managing apps: Buffer, Later.com (latergram.me), Hootsuite ...
Reposting apps: repost (if you must) Facebook Power Editor (sponzored)
Instagram in marketing @igslovenia
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Generally a lot lower interaction Growing Boomerang. Don’t just collage Use for expanding content
Instagram in marketing @igslovenia
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Additional channel with great rich Three times more views than likes on
photo But – IG does not show views of a photo Still followers needed first Intimacy Behind the scenes approach. Here collages work Great for events
Instagram in marketing @igslovenia
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Important distinctions Statystics (views, impressions, reach,
profile visits, top posts, followers – by time and location)
Contact options > location, phobe (call, sms), direct mail.
Advertising. Must: Connected to Facebook (business)
profile / Facebook fan page
Instagram in marketing @igslovenia
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Target market (slo, eng, xxx, bi-more lingual)
Target audience Casual Not patronising Supporting identity/story/brand
Instagram in marketing @igslovenia
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Contact us for more information and [email protected]@kharisma.si041 703 600 Zoran
Instagram in marketing @igslovenia