sempo cities south florida 2016 lynn university
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1 #SempoCitiesSoFla
Welcome
Digital Marketing Titans MeetTuesday, October 17, 2016
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Thank you
Global Sponsor
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Who is SEMPO?SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.
SEMPO was built to serve the needs of modern digital marketers. Our focus since inception has been on the core tenets of search:
• SEO – search engine optimization• SEM – search engine marketing• CRO – conversion rate optimization
But just as the industry has expanded, so too has our focus to:• Social• Local• Mobile• Content marketing• Analytics, and more
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SEMPO Community• Approx. 1,200 active members representing over 300
companies and nearly 50 countries
• E-mail community reaches over 10,000 subscribers in over 75 countries
• Social community includes 15,000+ followers:• Twitter: 5,000+• Facebook Group: 5,000+ and Facebook Fans: 1,100+• LinkedIn: 726+• Google+: 800+• Pinterest: 150+
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SEMPO Community DemographicsMember Company Types
Agency In-House Marketer Media companyOther Service Provider Technology Provider
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SEMPO Community Demographics
0 to 10 11 to 25 26 to 50 51 Plus N/A
Member Company Size
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SEMPO Community Demographics
Other
PPC/Search Advertising
Paid Inclusion/Feed Management
Organic SEO
Mobile Search
Local Search
Integrated Search
Global Search
Full Service Interactive (online only)
Full Service (offline and online)
Affiliate Program Management
Services Provided by Members
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SEMPO Community DemographicsCountries Represented
United States Canada United Kingdom India Spain Mexico France Australia
Singapore Italy Brazil Poland Germany China Sweden Ireland
Japan Portugal United Arab Emirates Netherlands Colombia Turkey South Africa Switzerland
Belgium Denmark Ecuador Malaysia Saudi Arabia Pakistan Bulgaria Slovenia
Czech Republic Israel Costa Rica Argentina Egypt Chile Iceland Vietnam
Ukraine Korea Hong Kong Croatia Slovak Republic New Zealand Greece Kuwait
Indonesia
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SEMPO Board of DirectorsChris Boggs - VP of Education
Founder, Web Traffic AdvisorsMichael Bonfils VP of MembershipInternational Managing Director, SEM
InternationalMike Corak - Secretary/Treasurer
VP/ General Manager, DAC Group – Louisville
Marc Engelsman - VP of ResearchDirector, Strategy and Analytics, Digital Brand Expressions
John GagnonBing Ads Evangelist, Microsoft
Mike Grehan - ChairpersonCMO, Acronym
Mike Gullaksen - PresidentChief Operating Officer, iProspect
Simon Heseltine
Global SEO Business Lead, Hewlett Packard Enterprise
Krista LaRiviere - VP of CitiesCo-Founder & CEO, gShift
Bill LeakeCEO, Apogee Results
Corey MorrisDirector of Digital Strategy, ER Marketing
Cristie Reed VP of SponsorshipDigital Marketing Strategist, Thomson Reuters
Francis SkipperPartner, 451 Marketing
Dave TanHead of Performance Media Agency Development, Google, Inc.
Michael Y. XuSVP, Beijing Gridsum Technology Co., Ltd.
Global Sponsors & Platinum Members
Acronym • BingAds • CallRail • Digital Brand ExpressionsDirect Online Marketing • Higher Visibility • icrossing •
iProspect • WSI Research and Management • YP12
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SEMPO Activities• SEMPO Cities• SEMPO Member Forum• Research• State of Search Marketing
Industry Survey• Industry Compensation
Survey• Education:• Google+ Hangouts• Webinars• SEMPO Blog
• SEMPO Career Center• Discounts to Industry
Conferences, Awards, & Training• Committees for
Education, Research and Cities• Buyers Guide
(coming in Fall 2016)
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SEMPO Research• SEMPO Research Committee is responsible for
producing the State of Search Market Report each year. This report contains valuable and actionable information for search marketers, comparing in-house marketers to agencies.• The Committee also produces a Salary Survey bi-
annually, providing both individuals and companies with benchmarking datafor compensation in the industry.
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Education: Hangouts, Webinars & Blogs• The Education Committee produces monthly
hangouts with industry leaders, available to public. All hangouts are open for up to 9 members to attend on-air and streamed live for all members via YouTube.• Corporate members have the opportunity
to present educational webinars. Allwebinars are archived for member access.• Any member can submit an article to
be posted on the SEMPO Blog, oncereviewed by the Education Committee.
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SEMPO Career Center• Re-launched in 2015, the SEMPO Career Center is a
robust tool for members to access high quality candidates’ resumes and job postings.• All members receive discounted postings, and
corporate members receive complimentary postings.
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Committees & Leadership• SEMPO members are
encouraged to get involved with the following committees• Education Committee• Research Committee• SEMPO Cities
• Members can also nominate themselves for the prestigious position on the SEMPO board of directors. Elections occur bi-annually.
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MembershipWhat are you looking for out of the SEMPO association membership?
• Visibility & Marketing• Professional Development• Career Resources• Community & Networking
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Thank You For
Attending.
Happy Searching!