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How To Build An Effective Content Strategy

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Brainstorm Viral Ideas

Write Detailed Articles

Call to Action Buttons

Use Video & Images

Share Resources

Follow Trends

Follow Experts

Your Headline

Guest Blog

AIDA

10 Content Marketing Hacks

1. Brainstorm Viral Ideas

• Evoke Emotion: People who react to your content (by

laughing or paying extra attention) are more likely to share it.

• Follow Experts: They are the thought leaders in the

industry who dedicate their time to gaining more knowledge on the topic.


2. Write Detailed Articles

• Length: 2000 + words is considered to be rich content that Google can pick up more readily.

• Improves understanding: Readers can take in your points more easily when you go into more detail and expand on your reasoning.

• Builds Trust: If they find your article helpful they are likely to return to your blog for more.


3. Call to Action Buttons

• Drive Conversions: Urge readers to act on their interest.

• Assertive Tone: It draws attention to what they need to do.

• ‘Download’ vs ‘Get Free Tips’: Highlight the benefit of clicking on the button, it’s much more encouraging.


4. Use Video & Images• Attractive: People are naturally more drawn to colours and moving

images.

• Attention Span: People are also busy, they want to get information fast.

• Easier to Understand: Videos and Images break up the content and helps present different points more clearly.


5. Share Resources

• Be Generous: Carry out rigorous research around the topic and make sure you share everything.

• Quote Sources: Tell readers where you got your information from, to help them search for themselves.

• Links: Provide links to other high traffic sites, it improves SEOs.


6. Follow Trends

• Ideas are Up to Date: Stay ahead with new ideas your audience can benefit from.

• Seminars/Conferences: Listen to experts who can give you important updates early on. It allows you to lead traffic online.

• Traffic: Search for topics that are heavily discussed, listen to the conversation and find out how you can contribute.


7. Follow Experts

• Research: Find experts from conferences and follow them on Twitter.

• Content Ideas: Expand on their ideas and thoughts in your blog posts.


8. Your Headline

• Determines Number of Clicks: Readers will only read your article if they find the headline interesting.

• Benefit or Solution To Problem: Tell them why they should read your article. What will the gain?


9. Guest Blog• Large Number of Social Media Shares: Choose sites that get a lot of

attention on social media. It gives an idea of how many shares your guest post will get.

• Quality Traffic: Have a look at the comments and topics. Are they attracting readers who are genuinely interested in social media?

• Relevant Audience: Make sure your topic appeals to the audience. It increases your chances of accumulating leads.


10. AIDA• Attention: Use emotion in your title and article to spark interest.

• Interest: Make sure you are providing an answer to a question, or a solution to a problem.

• Desire: Emphasize the benefits you are proposing in your article. Also the potential success after reading and applying it to a businesss strategy.

• Action: Use a call to action that will further inform readers what they will gain if they click.


• Visual data is processed 60,000 times faster by the brain than text• Average consumers concentration span 8 seconds• The fashion from blogs to microblogs to images• We connect emotionally to images more than video, audio or text• Convey a story or need• Tie this in with news, world events, celebrations, industry trends and inspire people• Visual optimisation, optimum time & Shareability• Call to action – tell them what you want them to do• Capturing the opportunity• Measure engagement

How To Build an Effective Content Strategy



Research & Planning

• Who Are You Targeting?

• Which Social Networks Are You Using?

• What Are Your Competitors Publishing?

• What Tone Is Appropriate?

• Do You Have Clear Goals?

• How Will You Measure The Success of Your Content?

• What Type of Content Would Best Appeal To Your Readers?



Content Ideas

Images

Images with text overlaid

Videos

White Papers

Infographics

Product releases

Customer testimonials

How to’s

Hints & tips

Surveys & Questionnaires

Customer Testimonials

Vouchers & Special offers

Competitions

Company heritage & values

Meet the team

Adverts

Questions & Answers

Future road map

Brochures & Collateral

Your Social Profile

Blogs

Industry news



How can help?

ENGAGEKeep on top of social media

by focusing on the important stuff with our social inbox.

MONITORMonitor mentions of your brand & react to negative

sentiment on the social web.

GROWGrow your business with our

powerful lead generation tools & Social CRM.

MEASUREMake sense of your social

media marketing efforts with in-depth analytics.

Content Marketing With Sendible

Research

• Monitoring

• Trending Topics

• Reporting

• Twitter Lists

• Twitter Streams

• CRM

Customer Profiling


Content Creation

• Adding a Blog

• Hire a Writer

• Write your own content

• Curation

• Content Libraries


Distribution

• RSS

• Smart Queues

• Chrome Plugin


Some of our Customers…

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