Partnership

F r a n c h i s e O p p o r t u n i t y

A timely and rewarding businessopportunity that lets you make adifference in your community...

and in your own life.

M a k e a d i f f e r e n c e

This advertisement is not an offering. An offering can only be made by a prospectus filed first withthe Department of Law of the State of New York and/or respective filing states. Such filing doesnot constitute approval by the Department of Law or any other state agency.

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F r a n c h i s e @ s e n i o r h e l p e r s u s a . c o m w w w. s e n i o r h e l p e r s u s a . c o m

S e n i o r H e l p e r s –

A trusted and respected organization thattakes a responsible role in supporting our clients’families, our employees, and our community.

HistoryTony Bonacuse, CEO and COO

“When I sold my human

resources company to start

Senior Helpers, it was because

I knew the demographics

proved there was a need for

services like those we offer. In

fact, I saw it first hand within

my own family, as my own grandparents required

more and more assistance at home. I recognized there

truly was a need for in-home help for seniors everywhere.”

Peter Ross, President and CMO

“As a senior executive working with Fortune 500

organizations, I have focused on how to signifi-

cantly grow business units that I have managed.

When I evaluate opportunities, I look at the

market conditions and demographics. What

attracted me most to Senior Helpers are the market conditions and

demographics which support a significant growth opportunity as well

as making a difference in the lives of the clients and families we serve.”

Former business associates with executive backgrounds in sales,

human resources, and marketing, Tony Bonacuse and Peter Ross

have joined forces to create the Senior Helpers network. First

incorporated in 2001 Senior Helpers and its dedicated group of

caregivers assist seniors on both U.S. coasts.

Now, the Senior Helpers franchise program represents an

excellent opportunity for business investors seeking to manage

their own business, while at the same time providing necessary

care and assistance to seniors in their own communities.

T h e H i s t o r y

S e n i o r H e l p e r s –

A trusted and respected organization thattakes a responsible role in supporting our clients’families, our employees, and our community.

HistoryTony Bonacuse, CEO and COO

“When I sold my human

resources company to start

Senior Helpers, it was because

I knew the demographics

proved there was a need for

services like those we offer. In

fact, I saw it first hand within

my own family, as my own grandparents required

more and more assistance at home. I recognized there

truly was a need for in-home help for seniors everywhere.”

Peter Ross, President and CMO

“As a senior executive working with Fortune 500

organizations, I have focused on how to signifi-

cantly grow business units that I have managed.

When I evaluate opportunities, I look at the

market conditions and demographics. What

attracted me most to Senior Helpers are the market conditions and

demographics which support a significant growth opportunity as well

as making a difference in the lives of the clients and families we serve.”

Former business associates with executive backgrounds in sales,

human resources, and marketing, Tony Bonacuse and Peter Ross

have joined forces to create the Senior Helpers network. First

incorporated in 2001 Senior Helpers and its dedicated group of

caregivers assist seniors on both U.S. coasts.

Now, the Senior Helpers franchise program represents an

excellent opportunity for business investors seeking to manage

their own business, while at the same time providing necessary

care and assistance to seniors in their own communities.

T h e H i s t o r y

CompanionshipTHE SERVICES

Distinct.More than a companion care company,Senior Helpers provides full in home personal and companion care to seniors,including help with daily tasks such as lighthousework, meal preparation, errands,transportation, medicine reminders, mealplanning, and Alzheimer’s care. The distinction lies in the fact that SeniorHelpers care may also include dressing,bathing, and personal hygiene assistance,when necessary – a benefit not all seniorcare providers offer. Offering a continuumof care (beyond basic companionship) putsus at the forefront of the industry and givesus a strategic advantage in the marketplace.

Offering a continuum of care for seniors who desire to remain

independent at home.THE CAREGIVERS

Qualified. To ensure a higher level of quality care, Senior Helpers caregivers are all fully-screened, with thorough criminal background and reference checks, and arehired as Senior Helpers employees ratherthan independent contractors. Each caregiver is also insured, bonded, and often licensed. Experienced in senior care,whether professionally or with their ownfamilies, our caregivers are knowledgeableand caring, and strive to establish andmaintain more personal, rather than strictly service, relationships with clients.This dedication to quality and experience provides ample benefits and a sense of security to both seniorsand their families.

THE PROCESSES AND PROCEDURES

Personalized.Even on the business side, SeniorHelpers focuses on providing morepersonalized attention – somethingnot all senior care companies do.

Individual in-home assessments and initial nursing assessments bycontracted registered nurses are someof the important components of theSenior Helpers process. We are dedicated to providing customizedsolutions and ensuring we manageeach client's needs appropriately,every step of the way.

Flexible.Senior Helpers also knows it isimportant to provide flexible andconvenient payment options.Whether on a private-pay basis, or by coordinating with Medicaidand other long-term care insurance programs, we go the extra mile towork out appropriate options for all our clients.

CompanionshipTHE SERVICES

Distinct.More than a companion care company,Senior Helpers provides full in home personal and companion care to seniors,including help with daily tasks such as lighthousework, meal preparation, errands,transportation, medicine reminders, mealplanning, and Alzheimer’s care. The distinction lies in the fact that SeniorHelpers care may also include dressing,bathing, and personal hygiene assistance,when necessary – a benefit not all seniorcare providers offer. Offering a continuumof care (beyond basic companionship) putsus at the forefront of the industry and givesus a strategic advantage in the marketplace.

Offering a continuum of care for seniors who desire to remain

independent at home.THE CAREGIVERS

Qualified. To ensure a higher level of quality care, Senior Helpers caregivers are all fully-screened, with thorough criminal background and reference checks, and arehired as Senior Helpers employees ratherthan independent contractors. Each caregiver is also insured, bonded, and often licensed. Experienced in senior care,whether professionally or with their ownfamilies, our caregivers are knowledgeableand caring, and strive to establish andmaintain more personal, rather than strictly service, relationships with clients.This dedication to quality and experience provides ample benefits and a sense of security to both seniorsand their families.

THE PROCESSES AND PROCEDURES

Personalized.Even on the business side, SeniorHelpers focuses on providing morepersonalized attention – somethingnot all senior care companies do.

Individual in-home assessments and initial nursing assessments bycontracted registered nurses are someof the important components of theSenior Helpers process. We are dedicated to providing customizedsolutions and ensuring we manageeach client's needs appropriately,every step of the way.

Flexible.Senior Helpers also knows it isimportant to provide flexible andconvenient payment options.Whether on a private-pay basis, or by coordinating with Medicaidand other long-term care insurance programs, we go the extra mile towork out appropriate options for all our clients.

Opp

ortu

nity

1. Proxix, Inc.2. A report delivered to the U.S. Congress by the

Commission on Affordable Housing and Health FacilityNeeds for Seniors in the 21st Century.

3. Ibid.

THE DEMOGRAPHICS

You constantly hear and read about America’s aging

population. The numbers at left prove the trend.

A U.S. government commission recently concluded that “the need for Home- andCommunity-Based Services (HCBS) will growsubstantially owing to the desire for seniors to age in place.”

Currently, nearly 20% of seniors have significantlong-term care needs. The study also indicates that by 2020, the number of senior households isexpected to grow by nearly 53%, with more than80% of seniors expected to still be homeowners.Their in-home needs will grow, as well, with thenumber seniors with disabilities expected to continually increase.3

THE BENEFITS

Established.The Senior Helpers program is already established on both the East and West coasts of the U.S., which means we have the necessary experience and capabilities to support our franchisee network.

Affordable.As a franchisee, you’ll find that running a SeniorHelpers business does not require a lot of overheadcosts and large office space, and that internal staffingneeds are very reasonable. A Senior Helpers fran-chise can easily operate out of a small, even sharedexecutive suite, from 150 to 300 square feet of office space.

In 1900, the senior population

was less than 5% of the total U.S.

population. Numbering 35 million

seniors, that percentage grew to

12.4% by mid-2002. By 2030,

the senior population will double

to 70 million, or 20% of the

U.S. population.2

Senior Helpers plays an important role in providing needed care to a growing

group of seniors who require in-home care.

Informed.Our territories are determined utilizing astate-of-the-art demographic analysis process.With the latest statistics and accurate analysis, we are able to identify a greaternumber of potential clients in franchised territories than any other senior care provider in the industry.

Effective.

Senior Helpers has created a Sales Blueprintthat provides a step-by-step process that youcan utilize to generate qualified referrals fromthird parties (i.e., case managers, rehabilita-tion centers, nursing homes, hospitals, etc.).This blueprint allows you to leverage a num-ber of referral sources, and helps you maxi-mize available opportunities in your territory.And, simply put, the Senior Helpers salesprocess is easier and more effective. With thesupport of personal in-home assessments,fully screened and qualified caregivers, andcustomized care plans, it’s easy to demonstratethe Senior Helpers difference, and our focuson quality and customer satisfaction, to yourpotential clients.

FOR YOU, THE FRANCHISEE

Rewarding.

You may have previous experience workingwith seniors, running a staffing firm, or otherrelated operational experience. But, mostimportantly, if you have strong sales andorganizational skills, and a dedication to personal relationship building, the SeniorHelpers franchise may be perfect for you. As a Senior Helpers franchisee, your primaryresponsibilities will include conducting in-home client assessments, interviewingpotential caregivers on an ongoing basis, and managing the business aspects of thefranchise. The rewards can be huge. And,best of all, you’ll be able to run your businesswith confidence, knowing you have the experience and support of the Senior Helpersorganization behind you.

W h y S e n i o r H e l p e r s ?

• A growing need in a growing market

• An experienced team

• An efficient and effective business system

• A rewarding opportunity

Opp

ortu

nity

1. Proxix, Inc.2. A report delivered to the U.S. Congress by the

Commission on Affordable Housing and Health FacilityNeeds for Seniors in the 21st Century.

3. Ibid.

THE DEMOGRAPHICS

You constantly hear and read about America’s aging

population. The numbers at left prove the trend.

A U.S. government commission recently concluded that “the need for Home- andCommunity-Based Services (HCBS) will growsubstantially owing to the desire for seniors to age in place.”

Currently, nearly 20% of seniors have significantlong-term care needs. The study also indicates that by 2020, the number of senior households isexpected to grow by nearly 53%, with more than80% of seniors expected to still be homeowners.Their in-home needs will grow, as well, with thenumber seniors with disabilities expected to continually increase.3

THE BENEFITS

Established.The Senior Helpers program is already established on both the East and West coasts of the U.S., which means we have the necessary experience and capabilities to support our franchisee network.

Affordable.As a franchisee, you’ll find that running a SeniorHelpers business does not require a lot of overheadcosts and large office space, and that internal staffingneeds are very reasonable. A Senior Helpers fran-chise can easily operate out of a small, even sharedexecutive suite, from 150 to 300 square feet of office space.

In 1900, the senior population

was less than 5% of the total U.S.

population. Numbering 35 million

seniors, that percentage grew to

12.4% by mid-2002. By 2030,

the senior population will double

to 70 million, or 20% of the

U.S. population.2

Senior Helpers plays an important role in providing needed care to a growing

group of seniors who require in-home care.

Informed.Our territories are determined utilizing astate-of-the-art demographic analysis process.With the latest statistics and accurate analysis, we are able to identify a greaternumber of potential clients in franchised territories than any other senior care provider in the industry.

Effective.

Senior Helpers has created a Sales Blueprintthat provides a step-by-step process that youcan utilize to generate qualified referrals fromthird parties (i.e., case managers, rehabilita-tion centers, nursing homes, hospitals, etc.).This blueprint allows you to leverage a num-ber of referral sources, and helps you maxi-mize available opportunities in your territory.And, simply put, the Senior Helpers salesprocess is easier and more effective. With thesupport of personal in-home assessments,fully screened and qualified caregivers, andcustomized care plans, it’s easy to demonstratethe Senior Helpers difference, and our focuson quality and customer satisfaction, to yourpotential clients.

FOR YOU, THE FRANCHISEE

Rewarding.

You may have previous experience workingwith seniors, running a staffing firm, or otherrelated operational experience. But, mostimportantly, if you have strong sales andorganizational skills, and a dedication to personal relationship building, the SeniorHelpers franchise may be perfect for you. As a Senior Helpers franchisee, your primaryresponsibilities will include conducting in-home client assessments, interviewingpotential caregivers on an ongoing basis, and managing the business aspects of thefranchise. The rewards can be huge. And,best of all, you’ll be able to run your businesswith confidence, knowing you have the experience and support of the Senior Helpersorganization behind you.

W h y S e n i o r H e l p e r s ?

• A growing need in a growing market

• An experienced team

• An efficient and effective business system

• A rewarding opportunity

With our full support and "fast start" pre-opening package, you'll be able to hit the

ground running as soon as you complete the required week-long franchise training session. THE FRANCHISE SUPPORT SYSTEM

As you commence operations in your market, we will also help you broaden your business base and differentiate your business from other senior care service providers, by helping you identify and marketto state agencies and insurance companies. You'll beable to reach a wider group of potential clients than by simply targeting the private pay sector.

Plus, you'll benefit from our full line offranchise support tools, such as:

K Our “Generations” software, which helps manage all aspects of your business, including client intake,caregiver background information, client scheduling,and integrated payroll processing

K A thorough operations and procedures manual,detailing recommended recruiting, hiring, andstaffing procedures, and everything else you need to know to run your Senior Helpers business

K Materials (such asbrochures, pre-approvedads, artwork for directmail, radio scripts, etc.) and recommendations foreffective client marketing,including our proprietarySales Blueprint whichwill help you fully develop your territory

K A comprehensive internet site and web-based intranet containing a support forum to allow you to get questions quickly answered and share ideas

K On-site assistance as you start your operations,ongoing training programs, phone and online support, and periodic site visits

Commitment

With our full support and "fast start" pre-opening package, you'll be able to hit the

ground running as soon as you complete the required week-long franchise training session.

THE FRANCHISE SUPPORT SYSTEM

As you commence operations in your market, we will also help you broaden your business base and differentiate your business from other senior care service providers, by helping you identify and marketto state agencies and insurance companies. You'll beable to reach a wider group of potential clients than by simply targeting the private pay sector.

Plus, you'll benefit from our full line offranchise support tools, such as:

K Our “Generations” software, which helps manage all aspects of your business, including client intake,caregiver background information, client scheduling,and integrated payroll processing

K A thorough operations and procedures manual,detailing recommended recruiting, hiring, andstaffing procedures, and everything else you need to know to run your Senior Helpers business

K Materials (such asbrochures, pre-approvedads, artwork for directmail, radio scripts, etc.) and recommendations foreffective client marketing,including our proprietarySales Blueprint whichwill help you fully develop your territory

K A comprehensive internet site and web-based intranet containing a support forum to allow you to get questions quickly answered and share ideas

K On-site assistance as you start your operations,ongoing training programs, phone and online support, and periodic site visits

Commitment

Car

ing

THE NEXT STEPS

Contact us for more information

on our franchise program.

By filling out and submitting an

application, you are on your way to

discovering the requirements – and

the benefits – of becoming a part of

the Senior Helpers network.

Business Card to Go Here.

Start making a difference in your community

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