senscape for mo mo bj 530
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Design for an Augmented Reality WorldDesign for an Augmented Reality WorldLin TanLin Tan ,, CSO & Co-Founder, @CSO & Co-Founder, @ 檀林檀林 _hootch_hootch
What is Augmented Reality?
Terminator
Vision +
Terminator
Vision +
+
Ordinary
Reality
+
Ordinary
Reality
=
Augmented
Reality
=
Augmented
Reality
Mobile AR is New Mass Medium
Why Mobile AR is this Why Mobile AR is this
importantimportant
Bringing down all the
resources of the internet
out of cyberspace and
into ubiquitous reality
Mobile phones are like the billion roofing nails that tie the cloud down to earth.
Augmented reality
finishes
what the internet
started
Internet 1.0 (1995-1999) was all about the great disruptive
promise of the “cyberspace” and “online shopping”
Internet 2.0 (2005-2009) was the 10 years it took to really figure
out what to do with it: USG, rich web apps, social media
Augmented Reality (2009…) is where mobile technology and
wireless broadband make the internet finally ubiquitous. And
inescapable.
Broadly, what are the effects of Augmented
Reality?
Increased transparencyReduced privacy
Timely access to informationConstant access to entertainment
Marketers can’t keep using the same old tricks
In theory, anyone can easily know everything there is to know anything or anyone anywhere they are.
Choose your
context, choose
your data sets
Social Augmented Reality
The knowledge of joining a crowd and knowing:
Who do I know here?
Where do I know them from?
Who should I get to know?
Who here is single?
Are there any naked pictures of them on the internet?
Who really Who really
becomes becomes
empowered?empowered?
Who also Who also
becomes becomes
empowered?empowered?
What is still holding us back?Mobile Processing power Some of these apps running <10fps
Screen size Are small relative to the world
Human limitations: eyesight, thumb width
Serious interaction problem for many demographics
GPS locating speed Waiting…. Waiting… ah fuck it
Network bandwidth/latency 400ms pings are not so responsive
Tools/APIs Just emerging
Battery Power This stuff devours batteries
Installed base Smartphones not ubiquitous yet
Fragmented mobile platforms Going to be with us a while
M-commerce & monetization Buying real stuff is hard
What is getting better?Mobile Processing power Moore’s inexorable law
Screen size Tablets, new tech foldable/rollable?
Human limitations: eyesight, thumb width
Better touch interfaces, natural gestures
GPS locating speed AGPS, other cues e.g. wifi
Network bandwidth/latency 4G/LTE brings better speed/latency
Tools/APIs Will come
Battery Power Moore’s law brings efficiencies
Installed base >50% by 2012
Fragmented mobile platformsUltimately the browser may displace native apps
M-commerce & monetization We’re working on it
As a designer, you can choose sides
If you are a mobile designer, there’s no shortage of paying work ahead
Don’t drop augmented reality
I ran out of batteries so I can’t buy a coffee
• I ran out of batteries and I can’t find my way home
• I am meeting my blind date but she went indoors where LBS doesn’t work
• When a government rounds up opposition based on mobile records
The Future is already here – It’s just unevenly distributed.
William Gibson
Demo
Company IntroTo become the AR Browser and New Media Platform of Choice in China
Founded in Feb. 2010 Early pioneer in AR in
China HQ in BJ, 20 Staff Focused on Mobile AR
Solution and Technology Development
Senscape 1.0 AR Browser for Android available now; for iOS is under approval by AppStore
Strategic Partnership with AutoNavi, China Unicom, Qualcomm, Sina Weibo
Founder Team
Hope Xiao, CTO & Co-Founder Ex-CA Security Tech Manager for Great China,
IBM Solution Architect in GTS, Security Solution
Consultant in HP.
Master, Tsinghua University
Allen Lu , CEO & Co-FounderEx-Akamai China GM, ex-COO of CERNET, many
years of startup experience in both overseas
and local environments.
Ph.D Swiss EPFL
Master, Tsinghua University
EMBA from CKGSB
Lin Tan , CSO & Co-FounderEx-GM of CA for Great China region, Oracle
GC Channel Director, Marketing Director for
Apple Computer China.
B.S. & B.A from University of Ottawa,
EMBA from CKGSB