1. SEO Consultation: Factors To Determine The Project Scope If you run an SEO agency, you usually meet a number of clients who approach you to accomplish their online business motives. It will be great to have a client who is willing to pay for the services you offer. It's not the money but your client that matters the most. While initiating a business agreement, it is mandatory to analyze your clients if they are fit for your skills and experience. How To Measure The Clients' Business Scope: Being an SEO consultant, you need to be intelligent to read your client. This article accommodates several questions that you can ask your clients to ensure a positive outcome of your search engine optimization campaigns. Ask About Client's Website : Nowadays, a website is designed and developed on a number of platforms. Ask your client whether his website is developed using HTML or CMS. It will give you an idea about your proficiency in that technology and an insight whether you can optimize that website or not. Determining this before initiating a contract will save both you and your potential clients plenty of time. You should also work hard to observe the potential customer base for your client's website. Client's Existing Marketing Strategy: An SEO consultant works with a number of marketing strategies such as SEO, PPC and content marketing etc. If a project doesn't yield good results, there may certain flaws with the client's existing marketing strategies. If you think that certain changes can alter the revenue prospects, you can communicate it to the client without delay. Poorly executed projects not only damage the revenue prospects but also kill your success rate. Targeted Keywords: A client promotes a website using keyword(s) to give it top ranking in SERPs. If the client has already decided the keyword for optimization, you may suggest your choice of keywords with own arguments. Keywords decide the complexity of an SEO campaign and the cost incurred on it. A clear idea about the cost and time will help you to handle campaign successfully. Have You Ever Penalized ? You should confirm the client if his website has ever been penalized for any reason. It will be 2. difficult enough to undo the consequences of a Google penalty. A penalized site demands more efforts and budget to improve such a website. Ask your client if he is ready to spend time and budget. It's simply worthless to spend a penny on a website optimization without discussing the Google penalty. Summary: While initiating a business agreement, it is mandatory to analyze your clients if they are fit for your skills and experience. Being an SEO consultant, you need to be intelligent to read your client. This article accommodates several questions that you can ask your clients to ensure positive outcome of your search engine optimization campaigns. Author Bio : BrainPulse (www.brainpulse.com), a leading India based professional seo services which is provides a good range of services and e- business solutions. Please visit our site.