SEO Guide For E-Commerce Website

Introduction

● For a successful website it should have a regular incoming traffic

● SEO helps in building traffic for your website

● It allows searching like Google and Yahoo to find your website

● SEO is important for E-Commerce

● If your website is not reachable to the customer then there would be fall in your product purchasing

● Do you know how many % of the population choose their searches from the first page

● SEO helps your website rank higher than any other website in the searches

Manage Your Keywords

● Using keywords people find your website

● Finding out popular keywords that people use for searching and which has less competition

● For eg: “Shirt” is a common keyword which is use by thousands of website instead we can use “Peter England Casual Shirt” could have less competition than keyword “Shirt”

● You can use Google Keyword Tools for monthly keywords research

● Choose keyword which has less competition and has more monthly searches

● Google Keyword Tool provide you with the relevant keyword below your keyword

● Build your website after your SEO has been established

● The number of keyword search can be used to form the proper structure for your E-Commerce website

● This can be carried out by building the pages higher in the website

Build A Systematic SEO Website Architecture

Home Page

Category Category Category

Keyword Mapping

● Keyword mapping is use where the website like E-Commerce which has more than thousand of content on distinct pages

● Assign keywords to distinct pages which cover your complete website

● When keyword get searched the search engine focus on every page with a single keyword which helps in ranking your website high

Optimization On The Web Pages

● On-page optimization attracts search engine by showing relevant keyword on the page

● It tells that this is the page what the searcher looking for

● Use of keyword on the places where the search engine look for involves in the on page optimization

● By the SEO expert, places where the keyword should be utilise are as follows ○ URL and Title Tag of the web

page○ H1 and H2 tag○ The body copy ○ Images

Optimization On Off-Page

● Off-page Optimization tells search engine about popularity of your page which has the searched content

● Links is the key which Google consider as a popularity in your website

● To rank websites with equal good content Google consider the quality and the amount of incoming links in the website

● Videos, Social Media, Blogs, Article are the basic level strategies which works well

● This attract attention of search engine and helps in getting high ranking

● Off-page optimization sometimes called as link-building

Tracing And Analysing Your Strategy● It can be difficult to figure out that whether

you're techniques are working or not

● Adjust your strategies according to the effectiveness of the techniques

● Google Analytics is the free tracking tool by Google which shows statistics of the website

Conclusion● SEO result may take a day week or even a

month, don’t expect to get it instantly

● It completely depend upon the keywords use and the name of the E-Commerce site

● Success of the E-Commerce site completely depends upon the ranking on search engine

● SEO on E-Commerce site attracts more incoming traffic

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