seo in a world - etourism summit...2016/10/19 · select relevant ranking signals relevant ranking...
TRANSCRIPT
World
SEO in a
The Evolution of SEO1997 Excite
provides crawler based
results
1998 Google Beta uses PageRank
1999 BLACK MONDAY
2000 AdWords Launches
2003 Algo Florida
penalizes sites for keyword
stuffing 2010 Googleconfirms Social ranking factors
2012 Penguin for low quality
links2013
Hummingbird looks at search
intent
Stephen HawkingTheoretical Physicist
"Success in creating AI would be the biggest event in human history. Unfortunately, it might also be the last."
"I’m increasingly inclined to think that there should be some regulatory oversight, maybe at the national and international level, just to make sure that we don’t do something very foolish."
Elon MuskFounder of PayPal, CEO Tesla
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Steve WozniakCo-Founder of Apple
“Like Hawking and Musk have predicted… If we build these devices to take care of everything for us, eventually they'll think faster than us and they'll get rid of the slow humans to run companies more efficiently."
"I agree with Elon Musk and some others on this and don't understand why some people are not concerned."
Bill GatesCo-Founder of Microsoft
Larry PageCo-Founder Google
"Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. We're nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.
“Google will fulfill its mission only when its search engine is AI-complete. You guys know what that means? That's artificial intelligence.”
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RankBrain OptimizationSort of…
Concerts in SF
Concerts in San Fran
Upcoming SF Shows
RankBrain will…Translate the Query
Determine User IntentSelect Relevant Ranking Signals
Relevant ranking signals could be…
KeywordsLink Diversity
FreshnessDomain Authority
Your Focus Should Be..
Content NOT KeywordsDifferent Plan for Different Pages
UGC? - Fresh Content? - More Links?Engagement!!
Schema Implementation
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One of the greatest benefits of Schema markup for DMO sites is the additional real
estate it allows for in search results.
Without Schema on the Events Page
With Schema on the Events Page
SSL Warnings
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Beginning in January 2017 Chrome will mark HTTP pages that collect passwords or credit
cards as NOT SECURE as part of a long-term plan to mark all HTTP sites as non-secure.
Interstitial Pages
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In 2017 Popups = Penalty
Always Encourage Engagement
How to find Sandee J
› Sandee JordanSenior SEO AnalystSimpleview
simpleviewinc.com/SEMBlog
MartaMaureux