seo metrics & leveraging big data by marty weintraub
DESCRIPTION
Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of AimclearTRANSCRIPT
![Page 1: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/1.jpg)
SEO Metrics & Leveraging Big Data
Marty WeintraubFounder & Evangelist@aimClear
![Page 2: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/2.jpg)
Big Data Is WTF Somebody Says It Is
![Page 3: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/3.jpg)
SEO Measurement, Better Than Before We Lost KWs
![Page 4: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/4.jpg)
SEO Metrics & Actionable Big Data
![Page 5: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/5.jpg)
Competitive SEO Gap Analysis & Imputed Competitive Traffic Share
![Page 6: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/6.jpg)
• Know Keyword Search Frequency
• Know Unpersonalized Rank
• Calculate CTR For Rank
• Impute SEO Competitive “Traffic Share”
For Your Brand & Competitors:
![Page 7: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/7.jpg)
![Page 8: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/8.jpg)
![Page 9: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/9.jpg)
![Page 10: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/10.jpg)
![Page 11: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/11.jpg)
![Page 12: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/12.jpg)
![Page 13: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/13.jpg)
![Page 14: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/14.jpg)
![Page 15: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/15.jpg)
Big Data, Social Signals & Links
![Page 16: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/16.jpg)
![Page 17: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/17.jpg)
![Page 18: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/18.jpg)
![Page 19: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/19.jpg)
![Page 20: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/20.jpg)
![Page 21: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/21.jpg)
![Page 22: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/22.jpg)
![Page 23: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/23.jpg)
![Page 24: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/24.jpg)
• Big Data Is What Helps You Sell
• Seek action items in the metaphors
• “Where does this data come from”
• Get to the bottom of what vendors are really selling
Big Data, SEO & And You…
![Page 25: SEO Metrics & Leveraging Big Data by Marty Weintraub](https://reader034.vdocuments.net/reader034/viewer/2022052522/547b8504b47959a9098b4d62/html5/thumbnails/25.jpg)
Thank You!
Marty WeintraubFounder & Evangelist@aimClear