seo off page
TRANSCRIPT
SEO OFF-PAGEPresented by Budget Delight5680540, 5680678, 5680667, 5681071
Contents- Definition of Off-Page SEO- Importance of Off-Page SEO- Benefits of Off-Page SEO- Factors that affects Off-Page SEO- Some useful strategies of Off-Page SEO
Definition- activities you can perform
outside the boundaries of your website to improve the position of a web site in the search engine results page (SERPs)
Importance - Affects the position of your website on the search engine results
page
- A web site that is high quality and useful is more likely to have references (links) from other websites
Benefits- Increase ranking → higher in the SERPs & traffic- More exposure → higher rank means higher
exposure - Increase PageRank → increase the importance of
a website in the eyes of Google
→ scale of 0-10
Factors that affect SEO-off pageNumber of inbound links
➔ Check your traffics in “Traffic Travis”
BUDGET-DELIGHT
Factors that affect SEO-off pageAnchor text to specific pages
➔ Long tail keywords: e.g., "best quality
pre-owned brand name items" "best
price pre-owned brand name items"
➔ Your personal name: This usually
occurs when creating comment links
➔ Naked URL: e.g.,
http://www.traffictravis.com,
www.traffictravis.com
➔ Brand/Business Name
➔ Generic calls to action: e.g., "read more" or
"click here"
Factors that affect SEO-off pageQuality of links → High website valuable
➔ High PR websites.
➔ .edu or .gov websites.
➔ Authority sites in your niche. A websites that highlight outstandingly in the
search results of your keywords or relative keywords
➔ Sites that have been exposed for a long time
➔ Relevant site (relevant to your topic)
◆ Budget-delight items and Jeban.com or beauty blogs
Factors that affect SEO-off pageLink building speeds
DO NOT PUMP YOUR TRAFFICS !
Off-page Strategies
- Setting up multiple social media platforms - Being active on social media and constantly posting
Keyword-rich content- Make sure that you show up in search by using
hashtags
★ Create a community of followers★ Get more back links★ Make your website, business popular
Social Media Engagement
Blogging- Create a unique post
- Top Lists- How to..- Viral Videos
★ Gain more credit from a search engine point of view★ Build Relationship with customer (CRM)
- Reach out the bloggers that can help brand become an influence to readers
- Craft a solid content that is unique★ High quality backlinks★ Increase site’s exposure and authority to
a wider audience
Guest Blogging
Forum marketing- Participating in forum discussion belong to your
niche and start posting in forum- Add targeted keyword and website link in the
signature★ Gain backlink every time you post★ Generate direct traffic
Question and Answer- Answer question related to your business on High
PR questions and answers sites- Yahoo Answers- Quora.com- Answers.com
Write Reviews- Business review sites
- Yelp!- Google
- Ask satisfied customers and close friends to write the powerful reviews on these sites
★ Develop a strong online reputation
Acquire Newsletter Link- Good sources of information from publishers
- Curated list of links of Top articles- Preview of a new blog post
★ Distribute its own content massively to a different audience
★ The readers have potential to be brand advocates