seo for businesses & bloggers - ryan erwin...seo long game - marathon not a sprint ......

32
SEO for Businesses & Bloggers

Upload: others

Post on 22-May-2020

4 views

Category:

Documents


0 download

TRANSCRIPT

Page 2: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○

●○

●○

Ryan Erwin

Page 3: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

○○

SEO - Business/Bloggers

Page 4: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Audit & Analyze

Page 5: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

○○○

Audit Your Foundation

Page 6: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

SSL

Page 7: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●●●●●●

htt...what?

Page 8: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Hosting

Page 9: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○

●○

●○○

Hosting - Speed/Reliability

Page 10: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Analytics

Page 11: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●●

○○

●○○○

Analytics

Page 12: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Style Sheets &

Child Themes

Page 13: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○

●●

Child Theme & Style Sheet

Page 14: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Sitemap & Robots

Page 15: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○

●○

●○○

Sitemap & Robots

Page 16: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

SEO Marathon

Page 17: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

WAR

Page 18: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○○

■■■

WAR

Page 19: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

SEO long game - Marathon not a sprint

Page 20: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○

Content Marketing

Page 21: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Content Marketing

Page 22: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Conversion Optimization

Page 23: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○○○

● →

Conversion Optimization

Page 24: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

Off Page SEO

Page 25: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○○

●○

●○

Off Page Points

Page 26: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

○○

Key Takeaways

Page 27: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●●

○■

○■■

Now what???

Page 28: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●○

■○

●○○

Time to Plan

Page 29: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

●■■

Prioritized Roadmap

Page 30: SEO for Businesses & Bloggers - Ryan Erwin...SEO long game - Marathon not a sprint ... Conversion Optimization. Off Page SEO Off Page Points Key Takeaways

● Execute●

○■■

●● …

THEN….