PowerPoint Presentation

MARK LEECH

HEAD OF OPERATIONS | ZAZZLE MEDIA TOP SEO TIPS FOR BLOGGERS HOW TO INCREASE YOUR BLOGS TRAFFIC IN 2015 THROUGH EASY TO IMPLEMENT SEO TIPS

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WE WORK WITH

A LITTLE ABOUT USWere a data-informed digital content strategy, creation & marketing agency which develops valuable brand audiences through search and social.

Zazzlers

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WE WORK WITH

OUR CLIENTS

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MAIN SEO FACTORS SEO factors are many but they can be categorized in the following way for an easy approach:

On-pageOff-page

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ON-PAGE FACTORS

Some of the most important on-page SEO elements that can make a big difference are the following:

Content Titles Descriptions Page layout Trust

vWRITE FOR THE WAY YOUR AUDIENCE SEARCHES Decide on a topic Find out what ranks in Google for that topic Do some keyword research Include keywords on the article and on the title CONTENT OPTIMISATION

vFINDING SHAREABLE CONTENT USE AHREFs to find highly shared content (https://ahrefs.com/content-explorer/ ) Try to understand the success elements Use this info to write your own articlesCONTENT OPTIMISATION

vCONTENT OPTIMISATION

vKEYWORD RESEARCH Google Suggester Google Keyword Planner

TITLE OPTIMISATION

vGOOGLE KEYWORD PLANNERProbably the most used free keyword research tool in the world

TITLE OPTIMISATION

vTITLE OPTIMISATION FOR WORDPRESS Download Yoast SEO plugin Visit your article page Scroll right down and optimise the title and the descriptionTITLE OPTIMISATION

vTITLE OPTIMISATION FOR BLOGSPOT Head to the Template settings Edit template in HTML Replace current template title code with the one below TITLE OPTIMISATION

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vOPTIMISE THE PAGE LAYOUT THE GOLDEN RULES Make sure there is content above the fold Dont have too many ads above the fold Watch what ads you allow through AdSense Keep it clean and tidy overall PAGE LAYOUT

vBUILDING TRUST IS ABOUT CREDIBILITY You have to build trust with your visitors but also with the search engines. You have to show them that your article is well sourced.

Always cite sources and link to them if you are referencing any Always make sure your sources are authorities in their field (e.g. Money Advice Service, Wikipedia ) Always link to other relevant articles within your websiteBUILDING TRUST

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OFF-PAGE OPTIMISATION

Of-page optimisation factors also are many and can get quite technical but we want to focus mainly on the following activity: Partnering and networking with other bloggers and websites to get links to your blog

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OFF-PAGE OPTIMISATION

The main objective of this tactic is to: Raise awareness of your blog Get links to your blog or specific articles from other blogsIncrease your immediate traffic from these links Give your blog the authority it needs to rank better in Google Ultimately to increase youre blogs organic traffic

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OFF-PAGE OPTIMISATION

How to partner with other bloggers and websites: First identify the blogs that rank highest in your niche Reach out and introduce yourself Ask to run a joint competitionAsk if you can send them guest posts with perhaps a link to a very relevant page on your site

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OFF-PAGE OPTIMISATION

How to partner with other bloggers and websites: 5. Find websites that could list you as a resource in your niche6. Trial an advert on a very good website it will bring authority but also direct traffic Look at where your fellow bloggers get their links from Whos linking to them and why? Any tactics you can replicate?

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ALWAYS AVOID

vIts better to have on link from a good page than from the entire blog. It looks like youre trying to game the search engine and can hurt your efforts. BLOG ROLLS & SIDEBAR LINKSThese website can seriously harm your rankings so keep very clear of these sites. Many of these are old link networks that Google may have already penalized. LINKS FROM SPAMMY SITES Dont get enticed by this in the least. Only reciprocate links naturally to other bloggers that you work with through blog posts. LINK EXCHANGE PROGRAMMES CHEAP LINKS OR GOOGLE PAGE 1 GUARANTEESAvoid anyone who offers 1000 free links or cheap links and other people that tell you they can guarantee you page 1 of Google.

AWAYS AVOID

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GOOGLE SEARCH CONSOLE

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GOOGLE SEARCH CONSOLE

Find out who links to your blog

Find out if you have any broken links (very important)

Find out if there are any other serious issues with your blog Find pages that show on Google the most

vGOOGLE SEARCH CONSOLE

vGOOGLE SEARCH CONSOLE

vGOOGLE SEARCH CONSOLE

vGOOGLE SEARCH CONSOLE

vGOOGLE SEARCH CONSOLE

BLOGGER/BLOGSPOT USERS Log into Blogger and head to the Template again and edit on HTML mode. Add the entire tag between the and section. Go and verify WORDPRESS USERS Users Log into WordPress and head to the Yoast plugin (remember that one?) Click on Tools and then Webmaster Tools Add the tag where it says Webmaster Tools and verify

vNOW GET A FULL VIEW OF HOW GOOGLE SEES YOUR BLOG

vGOOGLE SEARCH CONSOLE

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THANKS

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