seo plan for beginners - initial site analysis - seo toolkit
TRANSCRIPT
WHY PREPARE A SEO PLAN?
Overview To The Client:
1) Details of the services we would be offering during our tenure.
2) The current status of the website.
Goals To Be Achieved:
1) The tasks to be accomplished which includes:
SEO, SMO, Advertisements, Email Marketing, Print Marketing Materials etc.
COMPONENTS OF A PLAN:1) Major Errors Present On A Website.
2) Immediate Errors That Need Attention.
3) Other SEO Details.
4) Titles & Meta Descriptions.
5) Ranking Report.
6) SMO Strategy.
7) Google Ad-words Campaign & Facebook Ads campaign.
8) Print Marketing Materials & Coupons.
9) Off Page Marketing.
10) Blog Marketing.
11) Seller Engines. (if applicable)
MAJOR ERRORS SEO BASICS STATUS REMARKS
Backlinks Present/ AbsentSubmitted or Not
Importance/ Changes required,
Excel Reports if necessary
Broken links P/A Importance/ Changes required,
Excel Reports if necessary
W3 Errors P/A Importance/ Changes required,
Excel Reports if necessary
Image alt tags P/A Names, importance & changes required,
Excel Reports if necessary
Duplicate Content P/A Importance/ Changes required,
Excel Reports if necessary
IMMEDIATE ERRORS
SEO BASICS STATUS REMARKS
Robots.txt Present/ Absent Importance/ Changes required,Explain in Detail
XML Sitemap Present/ AbsentSubmitted or Not
Importance/ Changes required
Google Analytics P/A Importance/ Changes required
Google Webmaster Tools
P/A Importance/ Changes required
SEO Plugins P/A Names, importance & changes required
OTHER SEO DETAILS SEO BASICS STATUS REMARKS
Head Tags Found/ Absent Importance, Explain Errors
Text/Html Ratio % . A ratio between 25 and 70 percent is
idea
Links: Inbound & Outbound
# Importance, Describe Errors
Redirection 301/302 Importance, Describe ErrorsPermalinks Clean/Errors Importance, Describe Errors
Favicon P/A Importance, Describe Errors
Custom 404 Page P/A Importance, Describe Errors
Load Time Desktop #seconds Importance, Describe Errors
URL BEST PRACTICES
Common URL Elements
https://store.example.com/category/keyword?id=123#top
1 2 3 4 5 6 7 8
1. Protocol
2. Subdomain
3. Root Domain
4. Top-Level Domain
5. Subfolder/Path
6. Page
7. Parameter
8. Named Anchor
SEO TIPS FOR URLS
1) Choose shorter, human-readable URLs with descriptive keywords
2) Exclude dynamic parameters when possible (see Canonicalization and Pagination)
3) When possible, place content on the same subdomain to preserve authority
Recommended: https://example.com/blog
Less Ideal: https://blog.example.com
OTHER SEO DETAILS…
SEO BASICS STATUS REMARKS
High quality links:Ahref.com
# Importance/ Changes required
IP canonicalization Passed/Failed Importance/ Changes required
Mobile Compatibility Passed/Failed Importance/ Changes required
TITLES & DESCRIPTIONSPage Name
URL Current Title
Length Current Description
Length
Home xyz.com abc 25 def 111
Inference 1: The titles and Meta descriptions are not appropriate and do not have the keywords or the proper format needed. Complete optimization of titles and descriptions is needed Inference 2: The titles and Meta descriptions are not optimized.
Inference 3: The titles and Meta descriptions seem appropriate, however few keywords and titles need to be worked on based on the webmaster query report.
Keyword Position
Design 1 on page 1
Designer 2 on page 3
Designing 5 on page 6
Designers 6 on page 10
REPORTING (SERP)
Describe to the client, where is his website positioned currently and how it will mentioned in the SERP results.
SMO STRATEGY
1) Platforms To Be Used.
2) Profiles Already Present/To Be Made For A Website.
3) Client Requirements (Decide what He Wants).
4) No. of Posts Daily, etc.
SMO STRATEGY CONT…
Present Profiles URL STATUS
FB Fb.com/ No. of Likes, Last Activity details
Twitter Twitter.com/ No. of Followers, Last Activity Details
Profiles To Be Made Importance
Instagram ---
Linkedin ---
SMO STRATEGY CONT…
Facebook Twitter Google+ Pinterest Linkedin
No. of Posts/day
Tweets/Day Posts/Day Pins/Day Posts/Day
Image Posts etc
Retweets etc
Image Posts etc
Image Posts etc
Image Posts etc
More… More… More… More… More…
TOOLS FOR SOCIAL MEDIA…
1) Hootsuite: For Posts scheduling, tweet scheduling, G+ scheduling. www.hootsuite.com.
2) Buffer: Share awesome content across the net with social media friends and followers. www.buffer.com.
EMAIL MARKETING:
1) Sign up for Mail-Chimp or Constant Contact as the email marketing provider.
2) Create custom email campaign for maximum lead generation.
3) Pop up subscription forms on websites with Mail-Chimp integration.
GOOGLE AD-WORDS/ FACEBOOK ADS
1) Setting up campaigns
2) Finalizing keywords/budget.
3) Decide between CPC/CPM.
PRINT MARKETING MATERIALS AND COUPONS
1) Print brochures – art work
2) Design banner ads
3) Design and market coupons or specials like back to school specials, create the coupons and market it on various social media channels.
4) Design fliers, ads etc.
OFF PAGE MARKETING Practice Importance
Search Engine Submission Visibility, etc
Directory Submission Backlinks, etc
Social Bookmarking ----
Blog Bookmarking ----
Image Submission ----
Video Submission ----
Image Sharing ----
Article Submission ----
PDF Submissions ----
Classified Ads ----
PPT Submission ----
Pinterest Pin Sharing ----
OFF PAGE MARKETING CONT….
Website PR Status Details
1 # Submitted/Pending
Username, etc
2 #
3 #
Date:--/--/--
BLOG MARKETING:
1) Number of blog posts monthly to client for approval.
2) Supporting Images (Shutterstock), we have a paid account for that (no issues of copyright).
3) Sharing on article sites like ezinearticles, dmoz, etc.
4) Sharing them via social platforms.
SELLER ENGINES:
1) Get customers in no time.
2) Initial ranking not necessary.
USEFUL TOOLS USE NAME
Title/Description Count, Header Tag Analysis, etc.
SEO Quake Browser Extension
Broken Link .http://www.deadlinkchecker.com/http://www.brokenlinkcheck.com/
Duplicate Content. http://www.brokenlinkcheck.com/http://www.siteliner.comhttp://www.copyscape.com/
Backlink Check. http://www.backlinkwatch.com/Google webmaster Toolhttps://ahrefs.com/
Link Counter: Inbound/ Outbound.
http://linkcounter.submitexpress.com/http://smallseotools.com/website-links-count-checker/
USE NAME
Website Load-time Desktop http://tools.pingdom.com/fpt/http://gtmetrix.com/
Website Load-time Mobile (Register To Get Mobile Time)
http://gtmetrix.com/
W3 Error https://validator.w3.org/
FOXY SEO TOOL Firefox Extension
All in one SEO extension, having almost every above mentioned tools.
Initial Site Analysis https://www.woorank.com/
USEFUL RESOURCES
Topic URL
Complete SEO Cheat Sheet 2015 - MOZ
https://moz.com/blog/seo-cheat-sheet
Technical Site Audit Checklist: 2015 Edition - MOZ
https://moz.com/blog/technical-site-audit-for-2015
SEO For Beginners https://moz.com/learn/seo
SMO: Basics To Experthttp://www.searchenginejournal.com/category/social-media-marketing/
http://www.socialmediaexaminer.com/
USEFUL RESOURCES
Topic URL
Google Analytics Report : How to Read
https://www.youtube.com/watch?v=WC3ONXJn9FQ
https://analyticsacademy.withgoogle.com/explorer
Info-Graphic Creation http://piktochart.com/
https://infogr.am/